Still doubting the power of good audio?
Posted in Broadcasting and Media by Adam Westbrook on February 9, 2010
Cleverly used audio (both natural sound and music) can tell a story – even when the pictures are as simple as…well, a Google Search screenshot.
Here’s how Google used it to great effect with their Superbowl halftime ad:
Give audio a chance!
Want to know more about audio? Check out my 6×6 guide to using it properly, and tips on making a great audio slideshow.
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Tagged with: Advertising, Audio, Audio slideshows, Commercial, Google, Halftime, New Orleans, Radio, Saints, SB44, Superbowl, TV
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Adam Westbrook // ideas on digital storytelling and publishing 
Wonderful post. Although I watched most of the Super Bowl and had heard about this ad, I missed it! Thanks for sharing.
[…] is critical to Google’s historic Super Bowl ad above, as Adam Westbrook pointed out here. […]
This is the one Super Bowl commercial that moved me beyond “meh” to an actual emotional response. No special effects, no crazy stunts, just good storytelling. And a million dollars to make sure I saw it. 😉