Adam Westbrook // ideas on digital storytelling and publishing

Still doubting the power of good audio?

Posted in Broadcasting and Media by Adam Westbrook on February 9, 2010

Cleverly used audio (both natural sound and music) can tell a story – even when the pictures are as simple as…well, a Google Search screenshot.

Here’s how Google used it to great effect with their Superbowl halftime ad:

Give audio a chance!

Want to know more about audio? Check out my 6×6 guide to using it properly, and tips on making a great audio slideshow.


3 Responses

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  1. Christopher Ave said, on February 9, 2010 at 3:29 pm

    Wonderful post. Although I watched most of the Super Bowl and had heard about this ad, I missed it! Thanks for sharing.

  2. […] is critical to Google’s historic Super Bowl ad above, as Adam Westbrook pointed out here. […]

  3. Jena Olson said, on February 9, 2010 at 4:53 pm

    This is the one Super Bowl commercial that moved me beyond “meh” to an actual emotional response. No special effects, no crazy stunts, just good storytelling. And a million dollars to make sure I saw it. 😉

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