I’ve got a really good feeling about 2011: online video is going to be huge.
This last year’s been ramping up to that realisation. In the past few months I’ve been approached by journalists, online magazines, charities, corporations and even individuals seeing the enormous potential of online video and wanting to commission films, consulting or training.
Pick up a camera. Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you’re a director. Everything after that you’re just negotiating your budget and your fee.
The real heroes are the people out there already making video. They’re not asking if it’ll make money before picking up their camera.They’re just getting off their arse and creating content. The online videos heroes I’ve chosen have done more than made a pretty film: they’ve used online video in a new way, for journalism, art or even business.
The list is pretty arbitrary though: if you know other, better online video heroes, add them to the list via the comments!
my online video heroes of 2010
1. Phos Pictures
Heading up the list is a group of three young American filmmakers who are showing the rest of us how online documentary ought to be done. They blew me away back in March with Last Minutes With Oden a short about one man and his dog, a piece so good, it was recognised as Vimeo’s documentary of the year. It’s clocked up 1.3million page views at last count. They followed it quickly with Pennies HEART and most recently with The KINGDOM.
I interviewed filmmaker Lukas Korver about the production of their films for blog.fu earlier this year – check it out here.
Coming in from a different line is the UK enterprise Yoodoo.biz, founded by Nick Saalfield and Tony Heywood. I met them both when I invited them to speak at the UK Future of News Meetup back in the spring.
Yoodoo is an online training course for entrepreneurs and new businesses. It is content which could be delivered through text and pictures. Any other producers would probably do just that. But Nick and Tony saw the potential of online video earlier than many, and the free course is delivered through short video interviews.
Disclaimer: I write occasionally for Yoodoo.
3. Food Curated
“What you need to know about me is pretty simple. I love food. And I love telling a good story.”
That’s how Liza Mosquito de Guia describes the founding of Food Curated: an online video blog all about food. Throughout the year Liza’s been out shooting and editing (she’s a one-man-band) short films in all sorts of food establishments.
Each film is unique and she does a good job of keeping herself out of it, and letting the subjects tell their own story. Her site was nominated for a James Beard Award this year, for best Video Webcast.
4. The Scout
If there’s one thing American new media producers can do better than European ones (in this reporter’s humble opinion) it is designing online magazines that look insanely stylish. Dwell, for example, has an elegant aesthetic which outclasses the Darth Vader-esque front page of Britain’s Monocle.
Another stylish number is The Scout, a food culture and design blogazine from the US. They’re on this list for commissioning several short films about inspiring creatives which leave you drooling. They’re the work of director Brennan Stasiewicz who I interviewed back in the summer. His piece on eccentric chocolatiers the Mast Brothers has been shared very widely, but his film on architects Roman and Williams is also superb.
Yes, it pains me too. But one of this years online video heroes has to be Honda, for their surprising Live Every Litre campaign.
They hired top director Claudio Von Planta to tell a series of powerful short stories, on the premise of a journey taken while driving a Honda Civic. The vehicles and any Honda promotion takes a back seat to the stories however, which is what makes this campaign quite unique in 2010. In particular, check out this short about a D-Day veteran and his daughter which gives many history documentaries a run for their money.
Many of the best online video of the year wouldn’t be possible without Vimeo, the classier alternative to Youtube. But that’s not why they’re on the list. The video sharing site was a late entry, with the release, just last week, of their online video school.
It’s something they’ve been working on all year, according to the site’s blog, and it’s a comprehensive, stylish and fun introduction to shooting video. They even brought in Philip Bloom to teach us how to use our DLSR cameras properly. Again, some training Vimeo could have been tempted to deliver in text or even in paid face-to-face courses.
But they chose to harness the power of online video and create something of far more value instead.
7. Witney TV
OK, straight-up, Witney TV ain’t pretty. They’ve actually chosen the ‘broadcast news’ theme from Garageband for their opening titles, which themselves, look like they’ve been done in Microsoft Paint. There isn’t a huge amount of care taken to making pretty video.
But – Witney TV is one of the first, sustained attempts at online video serving a local audience. And, it’s incredibly popular. Some episodes I’ve seen have 150,000+ views and scoops with Jeremy Clarkson and David Cameron have had them mentioned in the national press. I grew up in Witney, and family members tell me it’s also huge in Japan. Who knew?
They’re showing the rest of the hyperlocal world how it should be done. If you choose to follow in their footsteps, just don’t use Garageband.
8. Tim Johns
BBC radio producer Tim Johns (Disclaimer: he’s a friend) is on the list to represent all the people who’ve picked up a camera and got creative with it this year, again without any desire for reward.
Online video is an unrivalled platform for original drama and comedy, and with a flipcam costing less than £100 it’s possible for anyone to join the party. But how many do? And how many get scared away?
Tim isn’t one of those. He’s just started making films for the hell of it, and for a radio producer, he shows a startling aptitude for visual comedy & storytelling.
.09 VJ Movement
Another online video hero this year is the Dutch social enterprise VJ Movement.
It launched back in 2009 amid some hype (among video journalists, at least) and since then has got down to the business of building a network of VJs from across the globe. After a recent rebrand this autumn, the VJ Movement have focussed on developing larger scale projects and commissioning films for that project from all over the world.
Personally, I think it’s yet to find its real voice and distinctive style, but this will come with time. For the time being, it is one of the only fully independent platforms commissioning in-depth journalism from outside mainstream circles, and long may that continue.
Disclaimer: I occasionally produce films for the VJ Movement
Lifetime achievement award: TED
And finally, a lifetime achievement award is deserving of one organisation who clearly ‘got’ online video when Youtube was still in nappies.
TED lectures have been around for sometime, but it was only when they started uploading them to Youtube and making them freely available that the organisation’s remarkable talks really started to take off.
They’ve collectively been watched more than 600 million times, and spurred future speakers to up their game, a concept TED boss Chris Anderson called Crowd Accelerated Innovation. In this TED lecture, he predicts online video will have a profound affect on our future. Which begs the question: if you’re not getting in on the fun now, why not?
It’s been quiet on the blog so far in September, as I’ve been working hard starting and completing around half a dozen new projects (who said multitasking couldn’t be done?!)
I know it’s not what you stop by here for, so I’ll keep it brief.
Two commissions from the VJ Movement have kept me very busy this month. The first, a challenging story on the uncertain fate of refugees in Britain, was published a week ago. I spent some time with a Kurdish refugee who doesn’t know whether she’ll be kicked out of the UK. Her legal files are in a pile of boxes somewhere in south London; she’s in York. Click here to watch it.
An article on the closure of Refugee and Migrant Justice also appears in this week’s edition of Big Issue In The North.
A second commission, on the surprisingly expensive problem of Japanese Knotweed, is delivered this week. I’ve had fun trekking through woodland, stalking through quarantine facilities and taking a look at the new Olympic site on this one.
Some more films
Meanwhile, studio .fu, my production company is slowly gathering pace. I’ve been working on building a portfolio of work, and building relationships with potential clients too. I’ve finally completed a short about the artist Toni Lebusque, and I am delivering two films for two clients this week (phew!).
Great fun has also been had beginning a series with presenter Matt Walters about green living…which began by filming his car being demolished – I’ll share when it’s up!
Some words and sounds
I’ve been appearing in various forms elsewhere on the internet. Check out my views on paying for journalism on the Tomorrow’s News Tomorrow’s Journalists blog; I’ve also appeared at owni.eu (in French) and the European Journalism Centre this month. More time is being taken up by blog.fu, studio .fu’s own storytelling blog. And I’m also becoming slowly addicted to Tumblr too.
And a couple of weeks back I appeared alongside Richard Wilson and Jon Slattery in Judith Townend’s Meeja Law podcast. It’s called I’m a Blogger Get Me Out of Here and here’s my segment talking about being a blogger and keeping on the right side of the law. (Click on the play button to listen)
I’ve clocked up more track-miles talking to journalists and academics about social media. I was in Glasgow at the start of the month talking about how universities can use social media more; a couple of days later I had the privilege of running a training session at Trinity University College in Leeds. More training plans are in the pipeline as we speak.
There’s some really cool Next Generation Journalist stuff on the way in the next week or so. I shot interviews with several of the interviewees for the book – you’ll get to see them soon. And there’s also a Facebook group to join. Don’t forget copies are still available – and now there’s five good reasons to get a copy too!
And back to the classroom
And as September rolls around its time to think about the new academic year; I am returning to Kingston University in London on a more permanent basis this month, and teaching both undergraduate and post-graduate video journalism modules.
It’s also required me to return to the classroom as a student, and take a Post-graduate certificate in Higher Education Teaching. Crumbs!
I promise to keep blogging useful stuff as much as I possibly can. And as always, thanks for reading!
I was recently commissioned to produce a five minute video package ahead of this week’s General Election in the UK, on the controversial ban on prisoners being able to vote.
It was a commission for the VJ Movement, and has since been featured on Radio Netherlands Worldwide.
It was also the first test for my new Canon 550D DSLR camera and related paraphernalia which I introduced here.
We spent a fair amount of time thrashing out the story arc for the piece, something VJ Movement take very seriously.
Together we’re trying to produce video journalism which doesn’t conform to the old rules of a TV news piece. This first commission doesn’t quite go the whole way with that, but the opening sequences and the atmospheric introduction of the main character attempt to try a few different things.
We used John as the main character to drive the narrative forward, rather than flipping between talking heads, which works well, and he lent himself well to colourful soundbites and nice sequences.
The story is limited though by its complex and legal nature; there’s a lot of elements to it not just John’s personal story which all need to be included – a challenge to both shoot and write to.
For the most part the 550D performed well, and produced some excellent images. I have the most basic 18-55mm lens but it’s a good all-rounded for most shots. Importantly it performs very well in low light, which helped in the darker locations I was filming in for this piece.
It also produces a nice colour for the images. Some limitations with recording time though: you can only record for a maximum of 12 minutes at a time, regardless of the size of your SD card (I have absolutely no idea why). You might also spot a couple of out of focus shots too, a result of not being able to focus properly on the LCD screen.
The rough edit contained a few handheld shots but we removed them as they were too shaky. Being an SLR it’s not an easy camera to keep steady…more support, if anything, for always using a tripod where you can.
The biggest challenge, as with all the DSLRs is audio. As well as a Rode VideoMic attached to the camera, I recorded all the interviews separately onto a Tascam DR-07 and synched it in Final Cut Pro.
I am very happy with the quality of the audio – but ran into trouble with frame rates. If, for example, I changed the shutter speed down to 25fps to brighten the image, the audio recording was not recorded at the same speed.
All minor problems to iron out with more practice, and I personally don’t find it too much of a hassle to sync the audio in post – if it means the sound is good quality.
No grading was done to this film – more out of a lack of time rather than anything else. I’m hoping to get more aquainted with Apple’s Color in later edits.
The DSLR debate
I’ve enjoyed working the 550D: very happy with what I got for the price and also glad to have the flexibility to take photographs and produce audio slideshows with a single camera.
Meanwhile the debate over whether video journalists should use DSLR cameras continues; the detractors – for example Cliff Etzel in this post – label it a “fad” and accuse users of a “lazy” obsession with shallow depth-of-field:
There are many who have become enamoured with the so called uber cool extreme shallow depth of field flavor of the moment, equating it to creative license and thus making it their top priority, and in the process, losing sight of the first rule of solo video journalism: It’s the story, not the gear.
And of course Cliff is right, it’s the story not how the pictures look…but personally, I think it’s possible to care about both.
What do you think?