Adam Westbrook // ideas on digital storytelling and publishing

Online video and entrepreneurial journalism: a round up

Posted in Entrepreneurial Journalism, Online Video by Adam Westbrook on October 3, 2011

It’s time for another roundup of the most popular posts from this blog from the last quarter. I put these together every three months to put the most interesting stuff together in one place – and show up some posts which might be harder to find. 

Here are the summary posts from earlier this summer, and the spring, in case you want  delve deeper into this year’s archives.

Don’t forget – to make sure you never miss a new post, subscribe to the email newsletter on the right hand side of this screen. And you can keep track of me online on Twitter, Tumblr, Audioboo and Vimeo.

Online video

Six new ways to use online video: six ideas on how publishers, organisations and businesses can be more creative with video.

How a university took a risk with video – and it paid off  : a brilliant example of why being brave with video pays dividends for those with the foresight to do it.

Storytelling – the changing game: audiences are getting involved in the storytelling process – find out why that matters for journalists.

Reacting to a riot: the hard lessons I learned during the summer riots in London.

Lessons from the first ever novel for the first online video producers: what do novels, cinema, radio, television and now, online video, have in common? Find out here.

The value of making your journalism ‘finishable’ : the Economist prides itself on being ‘finishable’ – why doesn’t more journalism do the same?

Entrepreneurial Journalism

Lessons I’ve learned as a freelance journalist with a portfolio career : six tips on how to manage a busy portfolio of work and keep your head above the water.

10 myths which will stop you innovating in journalism: journalism needs innovators, but here’s why no-one dares tread on new ground.

Lessons from Monty Python for digital publishers: if Terry Gilliam were a 17 year old today he’d be a prolific online publisher – here’s why.

10 ways to make the most of your journalism course: starting a journalism course this autumn? Make sure you read this before you begin.

How to always have good ideas: ideas are the building blocks of journalism and publishing. But how do you stop yourself running out of them?

The age of the new media pioneer – and how you can become one: this is the most exciting time to be in journalism – but you have to make the most of it.

10 things you’ll hear at every journalism conference: a little bit of fun from me – the 10 cliches of every conference out there.

My call for transparency in journalism: it’s time for transparency in journalism – find out why.


The value of “finishability” in your journalism

Posted in Entrepreneurial Journalism by Adam Westbrook on July 7, 2011

If you create a news product, say an online magazine, here’s a question for you: is your product finishable?

I recently saw Tom Standage, digital editor at The Economist speak at The Media Briefing’s Mobile Media event in central London. He was quite clear that what the Economist sells is ‘finishability‘: that moment of catharthis when you put down the magazine having completed it.

In a world where the stream of information coming into our minds is non-stop (I never seem to keep my Google Reader empty!), providing a product that is ‘finishable’ could be a simple way to make sure people enjoy it – and therefore come back for more.

Lots of products, such as The Huffington Post’s new UK edition, which launched yesterday, provide you with almost stupid amounts of content everyday – an unending barrage of choice.

But few seem brave enough to offer less: instead making it really remarkable.

Finishability is also a valuable asset among the freelancers, starters and entrepreneurs of the journalism world. Coming up with ideas is not good enough. Starting projects is no good either: none of it means anything unless you finish.

And as a tribute to the value of finishability, I am making this post decidedly…finishable.