Adam Westbrook // ideas on digital storytelling and publishing

Do multimedia journalism…and get paid!

Posted in Next Generation Journalist by Adam Westbrook on May 10, 2010

Here’s a great way to build a business telling powerful human stories for people who really need them.

01. make multimedia for non-profits and NGOs

The first featured career path for the Next Generation Journalist is not so new, but it is yet to reach it’s full potential. What it’s looking for is journalists with the innovation and vision to do something different. What’s this one all about? It’s about applying your research, storytelling, writing and multimedia production skills to produce powerful content for the third sector.

In the US and Europe a fresh crop of companies are making this work. In North America, companies like MediaStorm, Weyo and Story4 (which I have featured in articles like this one) are independent companies producing content for NGOs and non-profits as well as editorial clients. In Europe, the competition is smaller, with just a handful of businesses starting to establish themselves, including Duckrabbit, Not On The Wires, and the Bombay Flying Club.

This is a sector with huge potential and it’s a great opportunity for forward thinking journalists.

If you get it right, the money is there. Brian Storm, who founded MediaStorm, says 2009 was their best year ever – but when I spoke to him in February 2010 they had already booked in 65% of that for 2010. MediaStorm actually turn down 70% of work because they’re so busy! At this year’s Digital Storytelling Conference, Duckrabbit revealed they are making money too. Do you want a piece of that pie?

Setting up a multimedia production company…

  • gives you the chance to focus on telling compelling stories, often about unreported issues
  • lets you build a solid business and brand with a well defined market
  • markets to a sector with a lot of money, and minimal expertise in journalism

And it’s not too expensive or risky to do either. A website costs $50 and a weekend’s work to get looking great with a WordPress theme. The kit, if you don’t have it already, can be yours for around $1000 (see my articles here and here). Then you need the cracking content: building a portfolio of remarkable work, by offering to produce things for free.

Find out more…

Advertisements