The beauty of beta mode
Everyone should have the word ‘beta’ after their name. In fact, I’m thinking of putting it on my website when I give it a redesign.
It’s a reference you’ll probably recognise to new websites and businesses which often first go public in ‘beta mode’. It denotes that fact that they are still in a a process of testing, experimenting, failing and debugging. Gmail was famously in beta mode for more than five years.
Reid Hoffman, co-founder of LinkedIn says the startup approach can be applied to real people: their lives and careers ought to be in ‘permanent beta’. “We are all works in progress” he says.
Thing is, many people try to get out of the beta version of their lives as soon as possible, and into ‘finished’ mode: the complete career, the complete marriage, the complete house.
And us creative types: online publishers, designers, film makers and journalists do the same thing when we make something new. We rush to get it into perfect mode as swiftly as possible.
The problem with this approach to anything is it is extremely limiting.
Firstly, it limits ideation and iteration: two important parts of any creative process. If you aim for a perfect first shoot, it means your first idea has to be the best. Therefore you ignore all other ideas. You’re also less open to changing from that idea when something better comes along.
Quick tip#1: your first idea is never the best one.
Some say a good approach is a 10:3:1 ratio. You come up with at least 10 ideas, whittle down to the top three, and then pick the best. I used a similar idea with the Future of News mini-meetups in 2010, where I got people to brainstorm a large number of ideas around a problem, aiming for quantity over quality.
Secondly, and with more serious consequences, aiming for perfect limits your mindset. Rushing out of beta mode into finished mode makes you do dangerous things:
- avoid taking big risks
- avoid starting projects you don’t know for certain will work
- discard projects you don’t think will make any money
- delay or discard big dreams and plans for the future
- settle
What if you were always in beta?
Imagine how your life would be if, instead of aiming to get out of beta-mode, you relished being in it.
Imagine relishing experimentation, failure, uncertainty, being scared and unprepared. Think of the things it would make you do. The projects you would start for the hell-of-it, and the serendipity that would create. The places you would travel to just to see what it was like, the events you would go to just because.
We would be more bold and more varied in our careers. Young people wouldn’t feel pressured into a specific career early on, or feel like they couldn’t move on to something completely different. More risky innovative projects would get started and finished, which in turn would affect and inspire more people. People wouldn’t wait for permission or the ‘right time’ to get going with something.
Quick tip #2: you don’t need anyone’s permission and the ‘right time’ never comes.
More people would get their hands dirty. We would stop trying to plan and prepare for things we can’t control. And if things don’t work out it’s not a deal-breaking catastrophe, just an opportunity to take stock, change-up and pivot to something new.
That’s what good startups do when they’re in beta mode, because it’s the best way to deal with the uncertainty of entrepreneurship. Isn’t it time we accepted our lives & careers today are filled with just the same uncertainty?
What’s holding you back? Trust me, it’s not the money
This is my contribution to January’s Carnival of Journalism, this month asking: “Can a journalist be a capitalist?”
Michael Rosenblum, sometimes controversial and always worth a read, is leading the discussion with his post “How to make millions as a journalist“. He argues that journalists today should make being rich a goal instead of pursuing a myth of martyrdom, sacrificing wealth for the pursuit of the ‘truth’.
I can testify to Michael’s point that without money “you are a perpetual victim, a perpetual employee” – a difficult cycle to escape without a big break or some big balls. As someone wise once told me, in the last ‘proper’ job I ever had: “you’ll never become a millionaire working for someone else”.
It’s not for everyone I know, but personally, I would love to see more journalists & publishers – especially young ones – breaking free while they can, simply because so many of the hurdles have been removed. And as I’ve said before this window of opportunity won’t last forever.
Michael is right in lots of ways – but he misses an important point. Yes, journalists shouldn’t shy away from making big bucks. But to do so, you have to be motivated by something more than money.
Taking flight
There’s a well-known story around the invention of the first flying machine 110 years ago. In 1902 there was a race of sorts to build the first ever plane. If you were alive then, you would have put your bets on Samuel Pierpont Langley – he had years of experience, a huge grant from the US War Department and good connections with the most important people in the country. Meanwhile deep in Ohio were Orville and Wilbur Wright, with no money, no contacts and just a few friends to help them out in a small shed.
But they were famously driven by the dream of flight and its potential to change the world. Langley, on the other hand, was in it for the money and the fame. Despite his huge budget he was beaten to the prize in December 1903 when the Wright Brothers made their historic flight. Langley apparently gave up just a short time later.
Wanting to making millions for the sake of it is not a goal.
Journalists shouldn’t be shackled into a lifetime of looking and dressing like Columbo, but in order to break from that we must be driven by something bigger than money. Remember, Steve Jobs wanted to revolutionise the technology industry and even ‘make a dent in the universe’ – that was what got him out of bed, not the money.
You won’t get rich from a hyperlocal blog if your plan is just to sell ads on the site. But if you’re driven by an ambitious dream to make lasting change in your local community and make it a better place to live (and you can inspire others to follow you in that pursuit) …then you’re onto something.
You also won’t make much money setting up a multimedia production company if your plan is just to hire yourself out to whoever needs a video made. But if you get out of bed every day because you really think the industry needs storytellers that give a voice to the voiceless & challenge the mainstream media’s myopic view of the world…then you can achieve big change.
It’s not a fear of making money us lowly hacks suffer from, it’s a fear of big ideas – of what we could really achieve.
NOTE: Michael has rounded up all the comments from this month’s discussion – there’s a variety of opinions about journalism and business, so it’s worth a read.
Thinking of a journalism start-up? Here’s a checklist
If the future of journalism is indeed entrepreneurial, we have to start thinking with a business hat on.
It’s a big change in mentality for some journalists. I’ve been to several events and meetings recently where hacks have insisted people will have to pay for news “because journalists have to eat”.
This is upside-down thinking. People don’t buy iPhones because Steve Jobs needs to eat. They buy them because they are an innovative product which satisfies a demand people are willing to pay for.
And so it must be if journalists are to be entrepreneurs. I’ve put together a list of criteria a new business idea might need to satisfy to see it become successful. I don’t think a successful business will need to satisfy all of them, or maybe even 50%. But ignoring these questions means another financial failure…
News start-up checklist
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Is it a new idea?
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Does it have a defined target audience?
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Does it provide niche (i.e. hyperlocal) content?
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Does it satisfy a desire that is not being fulfilled by someone else?
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Or does it do something better (faster, cheaper, more effectively) than someone else?
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Does it actually have income potential, or will it rely on funding?
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Does it use the power of crowd-sourcing/community?
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Would it be fulfilling for journalists to work for?
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Does it publish/exist on more than one platform?
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If it has content, is it sharable?
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Does it require a lot of money to run?
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Does it have boot-strapping potential?
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Does it scale?
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Does it fulfill a public service?
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Is it a legally sound idea? What about copyright?
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Would it appeal to venture capitalists, angel investors?
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And…does it have a cool name?
That’s what I’ve come up with so far. I think if you answer these questions at the early stages, you’ll have a greater chance of your start up succeeding. What it says is a sustainable business – journalism or otherwise – begins with a solid well-defined customer base.
You need to know who these customers are, and be really clear about why you are providing something they can’t get elsewhere. Innocent Smoothies was begun by three British students in 1999 who realised there was a demand for healthy fruit smoothies, which wasn’t being satisfied by anyone else. It now has a revenue of £128m.
US start-up “incubator” Y-Combinator is looking for new media business ideas which embrace this form of thinking:
What would a content site look like if you started from how to make money—as print media once did—instead of taking a particular form of journalism as a given and treating how to make money from it as an afterthought?
Add more to the list in the comments below if you have any. And while you’re here, read the comments of one reader on an earlier blog entry. Some interesting criticism of the notion journalism is entrepreneurial at all…
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