Adam Westbrook // ideas on digital storytelling and publishing

Can local radio succeed online?

Posted in Broadcasting and Media by Adam Westbrook on November 13, 2008

Well, ask Andrew Harrison at the Radio Centre in this week’s Radio Magazine, not really.

He claims commercial radio is another victim of the BBC’s local TV plans, along with the online aspirations of local newspapers.

Well certainly in the 100m online contest, local commercial radio is at the back of the pack. Many sites have old clunky websites which haven’t embraced web 2.0.  Content is rarely updated, I’ve often found the code is full of holes. Most of all, they don’t give their listeners a reason to go there.

Compare that to their BBC radio rivals, and now their newspaper cohorts and it’s a tadge shameful.

But maybe that doesn’t have to be the way.

Over at Viking FM this week, we trialled the station’s first live webcast. We arranged for a local financial expert to come into the station and answer questions from listeners about the credit crunch and what it means for them.

You can see the results by clicking here.

It was a lot more popular than we’d imagined, thanks chiefly to heavy plugging over the airwaves. But it shows, I think, people do have an appetite for this sort of content.

There just needs to be more dedication to doing it.

Money, money, money

Posted in Broadcasting and Media, News and that by Adam Westbrook on October 15, 2008

I spent a large proportion of today standing in the cold outside a fish packaging factory in Grimsby.

Yes, it’s only the highlife journalism for me! Why? Well because 500 people could be made redundant there – after the company’s Icelandic owner struggles with the credit crunch. It could be a massive blow to the region’s economy, and people.

Oh there it goes again.

The. Credit. Crunch.

If you’ve read this week’s Weekly Radio magazine, my former tutor at City University’s Broadcast Journalism course in London, Jan Whyatt has made some interesting points about coverage of the financial crisis so far.

“In my experience, a lot of journalists are not all that numerate. They don’t really feel feel comfortable with financial news. The people that recognise and accredit journalism training should strongly consider making it an absolute requirement to pass an exam demonstrating numeracy.”

I totally agree. I think the media has largely failed to analyse the crisis, other than with graphics of downward graphs and (the BBC’s favourite) a statistic slowly getting larger in the centre of the screen. Peston’s always good quality of course, but unfortunately he’s not available for every market. Radio meanwhile has struggled with its brevity.

I don’t just think our journalists should be armed with better knowledge; I wrote ages ago I think we ALL should!

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