Adam Westbrook // ideas on digital storytelling and publishing

How to make motion graphics animations

Posted in Online Video by Adam Westbrook on November 24, 2011

Motion graphics have grown in popularity over the last few years, as an effective form of both storytelling and data visualisation, exploiting the popularity of web video.

I’ve had a few requests from readers this year for information about how motion graphics animations are created. So I thought I would open the lid on the process using Storify to show the steps of designing a short motion graphics animation from start to finish.

A quick caveat: I am not suggesting this is a particularly good motion graphic – it was done to a very tight deadline, and if I could go back, there are lots I would change. But it’s a good example of kinetic typography, one of the most popular styles of graphics.

I can’t embed the Storify unfortunately, but click on the image below and you’ll go straight there.



And if you want to see the finished piece first, here it is: