Adam Westbrook // ideas on digital storytelling and publishing

Video: can journalists really be entrepreneurs?

Posted in Entrepreneurial Journalism by Adam Westbrook on February 17, 2011

More and more people are turning round to the idea that journalism alone is not enough, and that to make it in the uncertain world ahead you have to be entrepreneurial too.

Last week’s buy-out of the Huffington Post will add some hope to the mix too.

The criticism from those who are still skeptical or unsure is that the two must be incompatible.

How can you be good at giving a voice to the voiceless and also know how to rake in the cash?’ Or: ‘In business you have to be ruthless and money orientated. I’m a creative person not a business person.’

Both valid points. But at Kingston University we’ve launched a nationwide competition to prove that’s not the case. We want the next generation of journalists, currently studying at a UK university, to come up with their own idea for a news business that has the potential to be sustainable.

The winning team gets £1000 to turn it into reality, and the runners-up get £500. Pretty cool, right?

Free business training

So now’s the time to flex that entrepreneurial muscle. But if you’re still unsure, we’ve been putting together a great collection of free videos and guides to the basics of business. What makes a good business idea? What’s the difference between a product and a service? It’s featuring a raft of journos and entrepreneurs and will be updated regularly over the next few months.

Find out right here, and let your entrepreneurial journey begin!