How to produce online video from scratch
I recently showed the behind-the scenes progress of a motion graphics commission using the curating tool Storify and it went down pretty well so I thought I’d do it again, this time showing the process behind a typical video shoot.
Last week I published the third instalment of a web series I’ve been making with presenter Matt Walters. In each film he tries something new (and usually ridiculous) to try and drastically cut his carbon emissions. So far he’s crushed his car, and tried to cut his waste to zero.
In this film he tries to power his house using home-made methane, and you can see the results after the jump.
Below is the behind the scenes Storify – as usual, I can’t embed it into WordPress.com – but click on the image and it’ll take you straight there.
And here’s the film, released this week.
A multimedia journalism gear guide (on the cheap)
The excellent US multimedia producers MediaStorm published a very useful multimedia gear guide this week, outlining some of the kit you’ll need to get started as a video journalist or online film maker.
It includes the popular Canon 5D MKII, Sennheiser mics, and Marantz audio recorder.
Now I’d love to use the Canon 5D MkII, and some top of the range Sennheiser mics, but they have always been a bit out of my budget range. The 5D, for example, will set you back around £2,200 ($4000), a difficult investment for a recently graduated journalist or someone bootstrapping a business. There are however a few alternatives for the multimedia journalist on a lower budget – I thought I’d share them here as a complement to the MediaStorm list.
All prices & currency conversions are approximate and based on a brief scout online. Definitely search around for good deals.
HDSLRs
Depending on where you read, Canon have upset some photographers who were waiting for a firmware upgrade to their 5D or had just shelled out for a 7D – by releasing the 550D for a fraction of both prices. It shoots in 1080i HD and in 720 at higher frame rates and apparently its LCD display is better than the more expensive options. I have been using this camera for about four months and have very few complaints so far. It is very small & light, but has a less sturdy body. You’re unable to adjust or monitor sound levels and are limited to 12 minute video recording sessions. All problems you can work around however.
Below that the 7D is more expensive and has a slightly nicer sensor from what I can tell, although I have not used it myself. The Kodak Zi8, perfectly capable of good footage if used correctly has now slipped below the £100 mark – a really realistic option for the journalist on the very low budget, or even as a backup camera.
Canon 550D (+ 18-55mm lens) ~£600/$900
Canon 7D ~£1100/$1700
Kodak Zi8 ~£100/$150
Lenses
I use a bog-standard 18-55mm lens for most of my shooting at the moment. However there are an array of affordable lenses out there too, even those with a wider aperture. For the lower price you’ll have to accept a plastic body, and probably lower quality glass – but it’ll still be good enough for most shoots. Note I have not used any of the following lenses myself.
If you’re doing any extreme close-up filming, another cheap option is an extension tube macro ring. I found one for just a few pounds -it is essentially a plastic tube you attach in between your camera body and lens, and it creates a macro zoom effect. The cheaper ones don’t have contact rings though, and the camera won’t be able to automatically adjust exposure or white balance. For filming this is usually OK.
Canon EF 50mm f1.8 II (known among photographers as the thrifty fifty!) ~£60/$99
Canon EF 50mm f3.4 USM ~£290/$440
Canon EF 100mm f2 USM ~£350/$530
Extension Tube Macro Ring ~£15/$25
For a fuller list of cheap Canon & Nikon lenses check out this post on PhotoTuts.
Audio Recording
To get around my camera’s poor audio settings I, like many DSLR shooters, use a dual audio system – I record the audio completely separately to the video and sync it up in post production. I recently invested in the budget Tascam DR-07, certainly the cheapest option. You loose any XLR inputs and just rely on a 35mm jack, but you have full control over the audio levels and settings. For the low price you also get a crappy plastic case, which does rattle if held incorrectly, but otherwise the quality is just fine.
I attach a Rode VideoMic to the top of my camera to collect ambient sound and to sync the audio later. It is a very good mic on its own however, and I find it works fine as an onboard camera when a tie-microphone won’t do. For the tie-mic itself, I went proper budget and spent just £20 on a tie mic about a year ago. 12 months on and it still works great alongside the Tascam. It is not a wireless mic though, so your interviewee cannot be at a distance!
Tascam DR-07 ~£130/$200
Zoom H4 ~£220/$330
RodeVideoMic ~£80/$120
EM102 Condenser Tie Mic ~£20/$30
Accessories
Manfrotto’s Modo tripod is designed for both stills and video cameras. It’s tiny and extremely light, and it has sticks which can be moved into a practically horizontal position, meaning you can have a steady shot at floor level. I recently bought a couple of cheap filters from Amazon, which work fine. Play.com got me a 32GB SD card for around £30 – make sure you get a Class6 card if you’re shooting in HD!
Manfrotto Modo Tripod ~£39/$60
35mm Filters ~£15
16GB Class 6 SD Card
Post Production
For post, Final Cut Studio is now around £250 but it’s quite a bargain when you consider you get Apple Motion, Color and Soundtrack, plus a library of sound effects, licence free music and graphics with that too. If it really is out of your budget, I still swear by Adobe’s Premiere Elements for Windows which I have used until very recently. Rumour has it the latest version of iMovie 9 now allows you to separate your audio and video tracks giving you almost professional editing flexibility for free.
Audacity is a good enough audio editor considering its free (open source) and Pluraleyes has made the job of syncing your video and audio tracks a lot easier. That’s just under £100 to download, or there’s a free trial.
Final Cut Studio (Final Cut Pro, Apple Motion, Color, ProRes) ~£250/$380 (as an upgrade, or with a new Mac; approx £400-600 elsewhere)
iMovie free
Adobe Premiere Elements
Audacity Free
Pluraleyes ~£97/$149 (free month trial)
All images licenced under Creative Commons. Image credits (from top to bottom):Dave Dugdale, visual.dichotomy, Stephend9 & D’Arcy Norman
My first video journalism shoot with the Canon550D
I was recently commissioned to produce a five minute video package ahead of this week’s General Election in the UK, on the controversial ban on prisoners being able to vote.
It was a commission for the VJ Movement, and has since been featured on Radio Netherlands Worldwide.
It was also the first test for my new Canon 550D DSLR camera and related paraphernalia which I introduced here.
Click here to watch it.
The story
We spent a fair amount of time thrashing out the story arc for the piece, something VJ Movement take very seriously.
Together we’re trying to produce video journalism which doesn’t conform to the old rules of a TV news piece. This first commission doesn’t quite go the whole way with that, but the opening sequences and the atmospheric introduction of the main character attempt to try a few different things.
We used John as the main character to drive the narrative forward, rather than flipping between talking heads, which works well, and he lent himself well to colourful soundbites and nice sequences.
The story is limited though by its complex and legal nature; there’s a lot of elements to it not just John’s personal story which all need to be included – a challenge to both shoot and write to.
The gear
For the most part the 550D performed well, and produced some excellent images. I have the most basic 18-55mm lens but it’s a good all-rounded for most shots. Importantly it performs very well in low light, which helped in the darker locations I was filming in for this piece.
It also produces a nice colour for the images. Some limitations with recording time though: you can only record for a maximum of 12 minutes at a time, regardless of the size of your SD card (I have absolutely no idea why). You might also spot a couple of out of focus shots too, a result of not being able to focus properly on the LCD screen.
The rough edit contained a few handheld shots but we removed them as they were too shaky. Being an SLR it’s not an easy camera to keep steady…more support, if anything, for always using a tripod where you can.
The biggest challenge, as with all the DSLRs is audio. As well as a Rode VideoMic attached to the camera, I recorded all the interviews separately onto a Tascam DR-07 and synched it in Final Cut Pro.
I am very happy with the quality of the audio – but ran into trouble with frame rates. If, for example, I changed the shutter speed down to 25fps to brighten the image, the audio recording was not recorded at the same speed.
All minor problems to iron out with more practice, and I personally don’t find it too much of a hassle to sync the audio in post – if it means the sound is good quality.
No grading was done to this film – more out of a lack of time rather than anything else. I’m hoping to get more aquainted with Apple’s Color in later edits.
The DSLR debate
I’ve enjoyed working the 550D: very happy with what I got for the price and also glad to have the flexibility to take photographs and produce audio slideshows with a single camera.
Meanwhile the debate over whether video journalists should use DSLR cameras continues; the detractors – for example Cliff Etzel in this post – label it a “fad” and accuse users of a “lazy” obsession with shallow depth-of-field:
There are many who have become enamoured with the so called uber cool extreme shallow depth of field flavor of the moment, equating it to creative license and thus making it their top priority, and in the process, losing sight of the first rule of solo video journalism: It’s the story, not the gear.
And of course Cliff is right, it’s the story not how the pictures look…but personally, I think it’s possible to care about both.
What do you think?
How do we shape the future of journalism? Easy!

Image: I Can Read
Things are moving forward in journalism. Slowly, but we’re definitely seeing things happen in 2010, which were only words in 2009.
New companies, products, ideas; but there’s still a lot to do.
So it’s the time to ask yourself: do you want to play a part in the future of journalism, or just play the bystander? Do you want to be the one who produces something no-one has conceived before? The one who answers a problem we never thought could be answered?
The challenge is a big one – but guess what, to shape the future of journalism you only have to do one thing: show up.
Showing up means launching the digital magazine you’ve been daydreaming about for months; it means actually buying the domain name for that new hyperlocal you’ve got your heart set on creating, and then learning how to put the website together; it means deciding you will go to South America and report on that issue you know is going unreported, and setting up a way to crowdsource the cash.
It doesn’t mean endless hours brainstorming, planning, scribbing, daydreaming. It means doing.
Get excited
Three great articles floated my way this week which really sum up what I’m trying to say. First video journalist Michael Rosenblum reminds us the innovators of history have rarely been those in the establishment already:
The ‘professional scientists and engineers’ of 18th century Britain did not invent the first steam pumps, the working steam engine or the railway engine. That was left to the ‘amateurs’, who thankfully, did not need the permission of the ‘professionals’ to get access to the tools of experimentation.
They were drawn to their craft and their avocation, as well as their later vocation, by pure passion and interest. And they delivered a very good product. A very good product.
In other words, you don’t have to have a BBC email address to play big in journalism. You don’t need the New York Times behind you. You just need passion, interest and a willingness to get your hands dirty.
Show up
Next, Nick Williams of Inspired Entrepreneur points out that what ever you want to get paid to do, the place to start is to show up – even if it means doing it for free at first.
I am a massive advocate of showing up and doing what you love for free to start with. The key is the showing up part – because the money can’t usually follow until you’ve shown up, you can’t get paid in theory for something you haven’t done in practice. I know I would not be where I am today had I not been willing to show up for free at the beginning of my career and at various points since.
In other words, once you start doing something, things start happening for you. You won’t make it as a multimedia journalist sitting on Twitter all day – it’ll only work out when you show up with a camera and the kit and start telling a story.
Let go
Thirdly, Mark McGuiness of Lateral Action has some great advice to make showing up even easier: ‘you can’t plan for magic’:
Plans are good for some things. Buildings. Savings. Exercise. Some bits of some businesses. But they have their limits when it comes to creativity. After all, if you’re only going to execute on a plan, you haven’t really created anything, have you?
Preparation is fine. Research is fine. Practice is fine. Rehearsal is fine. Learning your craft is fine. But there comes a point when it’s time to face the stage, the page, the canvas or the blank screen.
In other words don’t wait for your whole plan to make sense before you start. Does your online magazine need a solid business plan before you write the first page? No! Do you need to have funding guaranteed to make an audio slideshow about a cracking story? Hell no!
You can sit around forever waiting for the business plan to realise or the money to appear, and all the while the future of journalism is moving on without you.
So get excited, show up and let go. And it’s yours.
Storytelling in the digital age
It’s one of human kinds oldest acts, against the most intense technological revolution in history. How do storytellers adjust in the digital age?
For answers, turn your eye to the Digital Storytelling ’10 conference today in London. I have teamed up with the people from Not On The Wires to put together an afternoon of inspirational speakers and events for journalists, academics, entrepreneurs, digital experts and students.
Fact is, there’s a big need for a conference like this. Why are journalists still telling stories in old ways with new technologies? As Alex Wood will explain in his opening remarks, why do TV journalists put traditional print on their websites, and why do newspapers put mimics of TV news packages on their websites?
Speakers include the multimedia producers SoJournPosse and Duckrabbit, as well as technical pioneers like Demotix, Blinked.TV and UltraKnowledge.
New ideas for the Future of News
The day wraps up with the March edition of the UK Future of News Meetup, where we’ll be using some unusual techniques to drum up lots of new ideas for journalisms big problems.
Follow the hashtag!
To keep up with events today, follow the hashtag #ds10 from 1300 GMT and #fong from 1830 GMT. There’ll also be live streaming, with all the details right here.
A rare work update…
It’s been a busy start to the New Year here at Westbrook towers.
First off my article about prisoner votes campaigner John Hirst is featured in this week’s Big Issue In The North. It follows this audio slideshow I produced in 2009. If you’re in the north of the UK, I’m sure a (very) cold Big Issue vendor would appreciate your custom. Meanwhile some of the images from this slideshow are appearing in a documentary, The Fear Factor, due for release in March.
My new e-book, Newsgathering for Hyperlocal Websites is due for release next week. It’s a practical manual packed with advice on how to turn your hyperlocal blog into a solid newsgathering operation, holding powers to account where the mainstream media have failed. It’s got a discounted opening price, so make sure you subscribe to the blog for details!
Elsewhere the lecturing work carries on, with dozens of short films my students have made due for marking by the end of this month. I hope to be returning to Kingston University’s journalism department for other events in 2010.
And I’m being kept busy with various conferences. I’m looking forward to speaking at Journalism.co.uk‘s News: Rewired event in London on the 14th January; tickets for that have now sold out. I’m also due to speak at a couple of planned events in London, and I’ve been invited to take part in some exciting international festivals in the spring as well (more details soon).
All the while January’s Future of News Meetup in association with POLIS is now full, with a waiting list building. We’ll be hearing from journalists at the Financial Times and one of the team behind the Berlin Project about innovation in multimedia. If you would like to sign up to future meetups or try to make January’s event, click here to get involved.
Right here there’s lots of plans for the blog, with lots more practical advice and analysis of developments in journalism due in 2010. You’ll find me contributing to a host of excellent blogs and websites in 2010, including Duckrabbit, A Developing Story and Journalism 2.0.
And ahead, I some exciting multimedia plans stewing, and I’ll be looking for collaborators in the near future – keep your ears to the ground! In the meantime, I’m always available for various freelancing work, so just click on Contact Adam to get in touch!
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