Let’s tackle the journalism business model head-on
The Future of News Meetup Groups I founded in London in November last year are still going strong, with more than 300 members and five spin off groups around the UK & Ireland.
They’ve become a really exciting environment for people to get together and debate the future of news – and crucially: discover the new concepts, business models and startups which will see journalism out of the quagmire.
To that end I’ve tweaked the standard meetup format this month and launched the Future of News Business Bootcamp. The first one is happening on the 22nd June and will explore ways of making money reporting the stories that matter – developing world and human rights journalism.
The bootcamp is totally different to any other conference or meetup because:
- it will be free
- there’ll be just 6 people attending – the ideal number for productive brainstorming
- there will be no speakers or debates or Q&A
- it will be just hardcore idea generation around a very specific problem
- it’s happening in my flat!
If you’re in London on the 22nd of June and would like to take part here’s what you do:
- Join the London Future of News Meetup Group (it’s free)
- Email me through the website, explaining who you are and why you’d like to be there
- Include one idea of how the problem could be solved (it doesn’t have to be a good one)
- Do it by Friday 11th June
I’ll select the six most relevant people to attend and they’ll receive all the details. The bootcamps have been featured on Journalism.co.uk over the weekend – here’s me quoted in the article:
“The meet-ups have been running for about six months now and the group has more than 300 members so it’s been going really well. When I set it up I wanted it to be a forum for actual new ideas to emerge, rather than more talk about the future of journalism. The individual meet-ups have been great but I got the sense they’d reverted back to the speaker/Q&A format we see at all the other conferences. I thought of ways I could bring them back to the main mission of the group and realised smaller groups are often better for brainstorming and ideas. They’re going to be really focused sessions, diving straight into what the business models could be and how to package them into profitable products. Fingers crossed one of the bootcamps will bring up a gem,”
In London? Get to the Future of News meetups!
As you may remember, last year I founded the Future of News meetup group; a monthly gathering of journalists, entrepreneurs, students, academics and web geeks to thrash out solutions to journalism’s problems.
The rules of the meetup are simple:
- it’s free
- anyone can rock up
- negativity of any kind is banned
- as are phrases like “news is dead” and “that’s a crap idea”
Four meetups later and the group is going strong with nearly 300 members, and three local spin off groups in Brighton, Birmingham and Cardiff.
After the UK general election is out of the way on Thursday, we’re having no fewer than two meetup events this month – if you are in or near London please come along!
01. what can we learn from social media & the general election?
Thursday 13th May – details here.
This election is the first where a fully developed social media landscape has been present. How has that affected the campaign, the outcome and how people voted?
More importantly, what can journalists learn from how social media was used during the election campaign? What can we apply to new business ideas and big events in the future?
We’ll be hearing some as yet unpublished figures from UK startup UltraKnowledge who are monitoring social media activity as we speak. The information, including data on what days, parties, events were most popular, won’t have been seen before, so it’s worth heading along to get your eyes on that alone.
Afterwards we’ll be asking how journalists can apply social media for more profitable ways in the future. It’ll be one of our regular big ideas sessions, so if you want to come along, click here to sign up.
02. the entrepreneurship special
Tuesday 18th May – details here
Lots of commentators including Clay Shirky and Jeff Jarvis have been saying the future of journalism is entrepreneurial for some time. But becoming one is easier said than done. What makes a good idea for a news business and how do you even go about starting one up?
We’ve got three speakers lined up who can answer all those questions, including the CEO of a TechCrunch rated startup.
If you would like to launch your own news business (an online magazine, sharing site, social media platform etc.) but don’t know where to start then this event is a must. Spaces are already filling up fast. Click here to sign up & get a place.
There’ll be more future of news meetups over the summer, so make sure you register to get all the information.
More UK Future of News talk
The Future of News Meetup Group continues to grow from strength to strength this week, with the first local branch meetings held in Birmingham and Brighton.
To Brighton first, where the group (hashtag #bfong), organised by Journalism.co.uk‘s Judith Townend included talks from Jo Wadsworth from the Brighton Argus and Simon Willison from the Guardian.
They both spoke about some awesome innovations in journalism, including the Guardian’s successful crowd-sourcing experiment during the MPs expenses scandal.
Laura Oliver provides excellent coverage of both speakers which you can read here and here.
To Birmingham where the group (hashtag #fonwm) heard from Andrew Brightwell from hyperlocal blog Grounds and debated some exciting new business models; hyperlocal star Philip John provides a good write-up here, and student Alex Gamela shares his thoughts too.
Meanwhile the first Welsh event in Cardiff is being planned and there’s plans afoot to set one up in Scotland too.
And back in London, there are still a few places left for February’s event featuring, among others, radio futurologist James Cridland – click here to find out more!
On snow and innovation
It seems wherever you are in the world reading this, whether it’s the UK, western, northern and eastern Europe, Canada or the eastern seaboard of the US, you’ve seen a good amount of the white stuff recently.
I was walking home through London last night as the first of the latest snow began to fall. I love how quiet and still everything gets as the snow settles.
Innovation
Meanwhile 2010 must be a year of innovation in journalism. Innovation isn’t easy though. It requires imagination, bravery, lateral thinking, creativity…and risk. Real innovation is an uphill struggle. Breaking the mould in storytelling, video journalism, interactivity and entrepreneurship requires going against conventional wisdom, going against other people, and going against the voice in your head telling you to give up.
And it’s not easy.
Blaze a trail
So if you need a pick-up, just look outside the window, at the snow. On the pavement, grass or road there’ll be two different paths. One that’s already been trodden, laden with scores of footprints and bicycle tracks.
And another, untrodden path: a blank white canvas.
Which one will you go down?
“Do not go where the path may lead. Go instead where there is no path – and leave a trail.”
Thinking of going entrepreneurial? Then you should go to news:rewired
Journalism.co.uk‘s up and coming event news:rewired in January 2010 looks like it’s going to be a promising platform to debate an entrepreneurial future for journalism.
I’ve written an article for the event, looking at three ways for journalists to find ideas for news startups, and in particular, I argue:
[idea for new businesses] must start in the market. They must start with a problem the market has, which you can fix; a service the market needs, which you can offer; a product the market wants, which you can produce.
Entrepreneur Mike Southon asks “where’s the pain?” and builds a business idea from there: is there something people moan about having to do or not being there?
If you don’t start with the market, and the pain it has, you risk peddling a solution to a problem that doesn’t exist.
You can read the rest of my article here. Meanwhile, the News:rewired site also has profiles of five UK journalist/entrepreneurs, and 10 tips for would-be journalism entrepreneurs; the event itself looks like it’ll be a promising hotbed of business ideas and debate.
I’ll be speaking at news:rewired on the 14th January 2010, alongside a host of interesting journalists on the front line of the digital revolution. You can get tickets from the news: rewired website.
In other news
I’ve popped up in Newsleader’s “Talkie Awards” for 2009, a great roundup of the best of radio in the last year; and the 2nd Future of News Meetup Group has been announced for London on the 20th January 2010.
Talking the future of news
This week we held the first Future Of News Meetup in London.
A small but interesting mix of people turned up: journalism students, academics, publishers, photojournalists, news producers and seasoned hacks: a small fraction of the 140 people who have joined the group so far.
Although it was a casual first meeting, conversation soon turned to the crisis in journalism and the digital revolution, with paywalls and citizen journalism being thrashed out by the bar.
I set the group up in November, with the idea of bringing together journalists, academics, students and entrepreneurs to a free, regular forum to talk about new ideas which will define the future of news.
You can read more about it here, and if you’d like to join and come to more formal meetings in 2010 sign up here.
Photographs: Megumi Waters
How to avoid being “that annoying PR person”
The phone rings – London number.
“Newsdesk, Adam speaking.”
[Excitedly] “Hello Adam, it’s Christabelle here calling from Markettowers PR*, how are you?”
Markettowers. Bollocks.
[Tersely] “I’m OK thanks.”
“Great, that’s great. Hey look, I’ve got a great story which I think you’ll really like – with some great local stats.”
“…go on”
“Well we’ve done some research into when people fill in their tax returns, and discovered that 18% of people in your area leave it until the last day.”
“Right.”
“And we’ve got David Nobody from Tesco.com available for interview tomorrow morning to talk about why we should get them in sooner – can I book you in for a slot?”
“Send a press release and we’ll take a look delete it immediately.”
And so another London PR agency calls with another lame story. It’s one of the minor annoyances of local journalism, albeit a neccessary one, as once in every 15 calls, they bring you a story with some tickle factor that you know will make a light mid-bulletin filler.
It wasn’t until I saw a job ad in the Guardian that I realised what the game really was: it advertised a position at a marketing agency – and the job was to “sell” (their word) stories to radio stations.
Essentially it’s a glorified call centre job. And when I also spotted they get paid £10k more than me, my patience for PR hacks fell through the floor.
So if you work in PR, if – heaven forbid – it is your job to ‘sell’ stories to busy journalists, please read the following advice – it might stop your press release entering the recycle bin.
Don’t call anywhere near the top of the hour
Radio journalists in particular read the news at the top of every hour. Calling anytime after 00:40 will most likely result in a brisk “sod off”. It’s different for newspaper and TV journos of course.
Pitch in 10 seconds or less
It’s a skill journalists are trained to do, so you should too. If you can’t explain your story in less than 10 seconds, don’t bother.
Do your research
I have actually had calls offering me “great local stats” for the wrong county. The phone was hung up pretty soon after. Also, for many local media, regional stats are not local stats.
Do your research
I’ve had calls offering stories about where to invest your money-when most of my target audience shop at Iceland. Sell it to Classic FM, not me.
Do your research
Local commercial radio does bulletins of no longer than 3 minutes. They never do longer interviews unless its with someone off X-Factor. So don’t pitch long 2 ways. Journalists need short clips.
Don’t keep calling
Newdesks fully realise the more times you call, the more desperate you are, ergo the fewer other outlets have used your story, ergo your story blows. Call to pitch, and don’t call back. If a journalist likes the story they’ll make the call – we’re quite clever, you know.
And know your client will very rarely get a name check
You may pitch them as ‘David Nobody from Tesco.com” but 9 times out of 10 they’ll be referenced on air as ‘Money expert David Nobody”. We’re not interested that it’s Tesco, sorry.
*not a real company
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