What happens if you ask a cinematographer, a musician, a branding expert, a designer and a programmer about the future of news?
Might sound odd, but the idea of colliding disparate disciplines has a history of sparking innovation. Johannes Gutenberg, for example, wanted to come up with something which combined the power of the wine press, with the flexibility of the coin punch..and came up with the printing press. Mercedes-Benz brought in someone completely random – the watch maker Swatch – and together they came up with the Smart Car.
Getting an outsider’s approach sheds new light on old problems, and reveals tips, tricks and viewpoints those of us inside the bubble will ever think of.
So all next week I’ll be getting those very experts to cast their eyes over the future of news. What can us hacks learn from a film maker, or a branding guru? You’ll find out right here on Monday.