Adam Westbrook // ideas on digital storytelling and publishing

myNewsBiz: a great new opportunity for UK journalism students

Posted in Entrepreneurial Journalism, Journalism by Adam Westbrook on December 8, 2010

If the future of news is entrepreneurial, then it’s not as easy as saying “it is so”. Thousands of journalists won’t head straight to Companies House the next morning to register their new business.

If more journalists and other creatives are to create their own careers, build innovative new businesses and spark employment for thousands of others, their entrepreneurial spirit needs fostering early on.

If journalism in the future is powered by entrepreneurs they must be comfortable with business – and excited by it.

Well, I’m really excited to announce the launch of a new nationwide competition I have been working on, alongside Kingston University’s Journalism department in London.

We’re inviting journalism students from any UK university to come up with ideas for new news businesses – whether it’s a platform, a product or a service. We’re putting together a panel of industry judges and the business idea they like the most will win £1000 in cold hard cash to turn it into reality.

A 2nd place runner up will also get £500 to invest in their idea too.

It could be a hyperlocal website, a new smartphone app, an iPad magazine, a production company, an online video platform, a magazine, or even the next social media platform…almost anything!

It’s a great chance to get the next generation of journalists thinking about what makes a good business, how to find a unique selling point and identify a target market. This quick film we made explains the rest:

Training

In the new year we’ll also be unveiling some extensive online training materials to introduce students to the idea of business and enterprise, and help them develop their ideas before sending in their submissions.

How to enter

Entry to the competition is free for groups and individuals – you just need to head over to mynewsbiz.org and download an application form, which you can email back to us by the deadline: 1st April 2011.

With just a handful of journalism courses in the UK touching on the idea of entrepreneurial journalism, this is an unrivalled opportunity to find out what being entrepreneurial really means – and maybe get the cash you need to start your own company!

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The “Pr” approach to being a freelance journalist

Posted in Entrepreneurial Journalism, Freelance, Journalism, Next Generation Journalist by Adam Westbrook on October 21, 2010

Image credit: jm3 on Flickr

What are the qualities of a successful freelance journalist in the 21st century?

Of course, there are all the obvious ones (curiosity, good writing skills, tech knowledge etc) which have been laid out many times by far more experienced and talented hacks than me. But I want to introduce four new qualities, perhaps four you would never have thought of before.

And in this brave new world where the opportunities for the enterprising young journalist are limitless, it’s important to approach it in the right way. So I’ve come up with this ‘Pr’ list of qualities which every journalist should aim for – and they’re one’s every journalist can.

Four ‘Pr’ qualities for freelance journalists

.01 Prolific

First of all, to be good at any form of journalism (writing, blogging, filming, podcasting, info-graphics) you must be prolific. You must create content at a rate of knots, and share it with the world. There’s only one way you get good at something: and that’s practice. Practice = proliferation.

Mark McGuinness (a must read if you want to make money doing something creative) makes this point very eloquently. He points out how one of the great creative geniuses of history, Bach, was prolific beyond belief. We only associate a few extraordinary pieces of work to his name, and assume he was of such unrepeatable talent that the rare tunes he touched turned to gold. But it was not so.

Bach spent his career as an employee, composing music to order on a punishing schedule. One such appointment was as Cantor of St Thomas’s Church in Leipzig, a prestigious but demanding role, where he produced a cantata (a musical setting for sacred texts) every week of the year and extra ones for holidays — a total of 60 every year. He held that position for five years.

Most of Bach’s music was mediocre and disappeared into history. But the very fact his was prolific meant he got so extraordinarily good at his craft he became an unforgettable name in history.

Image: Marxchivist on Flickr

When I read Mark’s article I looked elsewhere in history for a pattern. It didn’t take me long. Let’s take perhaps the most exalted band of the 20th Century, The Beatles. A quick check at their discography proves their success could be down to sheer proliferation: between 1963 and 1969 they produced two albums every yeara total of 307 songs before they split.

Coldplay, by comparison have produced four albums in 13 years, and just a third of the songs. Sure, who can name all 307 Beatles tracks? And sure, many of them are mediocre – but they needed to produce all the mediocre in order to get good.

So if you’re set on being a kick-ass video journalist, you won’t get good sitting around reading video journalism blogs and polishing the lens of your DSLR. Get off your arse, and make a film. Every week. Week in, week out.

. 02 Productive

Being productive is vital for your success as a freelance journalist. In some cases, when you’re being paid a day-rate, that is literally so. But even if not, your time is money, so you have to start using it properly.

This goes beyond just opening the laptop at 9 and closing it at 5pm sharp. It’s about elimating the stuff in your day that doesn’t contribute to your income. It’s also about understanding your own personal productivity: what time of the day are you most productive? What’s the point of starting work at 9, when you’re at your best between 6pm and midnight?

A lot of people use the 80/20 rule too, so it’s worth thinking about. It goes like this: 20% of your time spent, generates 80% of your revenue and visa versa. So you need to identify the 20% of work that actually brings in the cash (that includes sales/pitching) and make sure you do it without fail. And know what the 80% of non-revenue generating stuff is (tweaking your website, filing tax returns, coming up with ideas) and don’t let it overrun your schedule.

If you’re going to be prolific and profitable you need to be productive with your time. So ring fence certain times of your day, compartmentalise and use something like Google Calendar to control it all.

. 03 Profound

Thing is, there are plenty of other voices out there in the digital landscape – maybe too many. And there are plenty more journalists vying for attention. How do you stand out from the crowd? How do you make your blog more clickable than the next?

Seth Godin

The answer lies in being profound: having something to say that matters to other people. A lot of blogs – hell, a lot of journalists – rely on rehashing other people’s content, aggregating it, just blindly reporting what is being said or done.

But in the fragmented, digital, niche world, that is not enough. If you want to stand out within your area of specialty then you need to be profound. We turn to the most popular bloggers in journalism, for example, because they say profound things. Jeff Jarvis tells us the business models are all wrong and suggests alternatives; Mark Luckie shows us how to use awesome technology in new ways; Tracy Boyer shows us how great multimedia can be; and almost everything Seth Godin says is profound…and they are all leaders.

In this scary new world, people don’t just want consumers, aggregators or reporters, they want leaders. Are you willing to step up to the plate? By being profound, you almost instantly place yourself at a higher level above the rest of the pack.

. 04 Provocative

And finally be provactive too. Stir things up. Cause an argument.

Someone who does that very well are British multimedia producers Duckrabbit, who, if you read their blog (and you should)* it appears they’re always getting into arguments with the photojournalism establishment (for example, this spat with the organiser of an international photography festival).

But Duckrabbit aren’t being argumentative for the sake of it. They have established a strong, authentic, moral, position – on the side of exploited people in developing countries, and photographers exploited by the industry they work for. This forms Duckrabbit’s story, and we, as the audience (and their potential customers) understand where they’re coming from.

And because they stand up for exploited photographers wherever they can, the audience respect them for it. It makes their presence go beyond that of another multimedia company.

It’s a risky strategy perhaps, but there are a lot of multimedia production companies out there now – what will make yours stand out? Stand up for something, believe it it, and mean something. If you’re authentic then it’s all good.

*disclaimer: I occasionally write for Duckrabbit

So – prolific, productive, profound and provocative: four easy to remember words, which if you use them as a guide, they’ll help elevate you beyond all the others in this ever crowded field. Have I missed any off? I could add ‘profitable’ but that’s for another time…

In London? Get to the Future of News meetups!

Posted in Ideas for the future of news by Adam Westbrook on May 5, 2010

As you may remember, last year I founded the Future of News meetup group; a monthly gathering of journalists, entrepreneurs, students, academics and web geeks to thrash out solutions to journalism’s problems.

The rules of the meetup are simple:

  • it’s free
  • anyone can rock up
  • negativity of any kind is banned
  • as are phrases like “news is dead” and “that’s a crap idea”

Four meetups later and the group is going strong with nearly 300 members, and three local spin off groups in Brighton, Birmingham and Cardiff.

After the UK general election is out of the way on Thursday, we’re having no fewer than two meetup events this month – if you are in or near London please come along!

01. what can we learn from social media & the general election?

Thursday 13th May – details here.

This election is the first where a fully developed social media landscape has been present. How has that affected the campaign, the outcome and how people voted?

More importantly, what can journalists learn from how social media was used during the election campaign? What can we apply to new business ideas and big events in the future?

We’ll be hearing some as yet unpublished figures from UK startup UltraKnowledge who are monitoring social media activity as we speak. The information, including data on what days, parties, events were most popular, won’t have been seen before, so it’s worth heading along to get your eyes on that alone.

Afterwards we’ll be asking how journalists can apply social media for more profitable ways in the future. It’ll be one of our regular big ideas sessions, so if you want to come along, click here to sign up.

02. the entrepreneurship special

Tuesday 18th May – details here

Lots of commentators including Clay Shirky and Jeff Jarvis have been saying the future of journalism is entrepreneurial for some time. But becoming one is easier said than done. What makes a good idea for a news business and how do you even go about starting one up?

We’ve got three speakers lined up who can answer all those questions, including the CEO of a TechCrunch rated startup.

If you would like to launch your own news business (an online magazine, sharing site, social media platform etc.) but don’t know where to start then this event is a must. Spaces are already filling up fast. Click here to sign up & get a place.

There’ll be more future of news meetups over the summer, so make sure you register to get all the information.

The future of news belongs to those who…kiss

Posted in Journalism by Adam Westbrook on April 16, 2010

Image credit: Okinawa Soba

The traditional news organisations: the BBC, CNN, New York Times, the Guardian, Sky News – and all the others – have got a problem.

Up until recently I thought the problem was revenue and the lack thereof; but that will solve itself organically over time.

And then I realised they’ve got another problem:  it’s one they’ll never be able to solve – and it threatens their place in the future of journalism.

They’re too big.

Sounds strange doesn’t it (after all, size is usually good for a news organisation with a big remit). The insight comes from Clay Shirky, whose blog posts are rare, but always near revolutionary. He talks about the collapse of the great empires of the past: the Mayans, the Romans. They collapsed because they got too big, too complex and couldn’t adapt to a new world.

His modern case in point: the Times paywall. He interprets Rupert Murdoch’s justification for charging online content as this:

“Web users will have to pay for what they watch and use, or else we will have to stop making content in the costly and complex way we have grown accustomed to making it. And we don’t know how to do that.”

In other words, News International is so big, so complex, so addicted to the exuberant and wasteful systems which it consumed in the 20th century, it just can’t change. So it has to charge customers to help sustain its lifestyle.

Shirky goes on:

“In a bureaucracy, it’s easier to make a process more complex than to make it simpler, and easier to create a new burden than kill an old one….Some video still has to be complex to be valuable, but the logic of the old media ecoystem, where video had to be complex simply to be video, is broken.”

That last point about video is important. Think how many TV production companies are addicted to $20,000 cameras, big rigs, professional lighting, large crews and plush offices in the centre of major cities. They don’t know how to do anything different, and so they charge their clients thousands upon thousands to cover their secret addiction to luxury.

Video Journalism has been around as a cheap alternative to traditional TV news gathering since the 1980s. Why do all the big news organisations still send 2 or even 3 person crews to stories? Michael Rosenblum points out dryly, ABC News’ move to VJing should have been news in the 90s.

Bad times for them. Good times for the next generation of journalists and producers.

How to survive in the future of journalism

Keep It Simple, Stupid.


Next generation journalists have a big advantage: we’re not addicted to expensive gear, offices, full time employment or bureaucracy. We know we can do things quick, cheap and simple. We can get impressive results with DSLRs, open source software, a laptop and creative commons media. We’re not ashamed to interview someone on a FlipCam, or embed our video with Youtube.

Do not underestimate the advantage that gives us in the market.

Someone who gets it is media commentator and lecturer Jeff Jarvis. Here’s what he wrote for the Guardian, when the Times paywall was announced:

“…in Murdoch’s folly, I see opportunity….As a teacher of entrepreneurial journalism at the City University of New York, I see openings for my students to compete with the dying relics by starting highly targeted, ruthlessly relevant new news businesses at incredibly low cost and low risk.”

And that’s precisely it. Go in lean, mean and ruthless and start tearing stuff up. But know this: if your career takes you into the fold of the giants, you too will become addicted to their opium. It’s a tough drug to get over. I’ve been lucky in some ways. I’ve only ever worked for tiny, struggling commercial outlets. I thought it sucked at the time, but it meant I always had to do things cheap, and quick – and I never got hooked on the luxurious journalism of the BBC or anyone else.

But the future is bright: here’s Clay Shirkey to wrap it up:

“It’s easy to see the ways in which collapse to simplicity wrecks the glories of old. But there is one compensating advantage for the people who escape the old system: when the ecosystem stops rewarding complexity, it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

It’s time to change how we think about “news”

Posted in Journalism by Adam Westbrook on March 14, 2010

While narrative prose will always play a central role in human communication, the future of public service journalism does not reside with “the story.”

There’s a very smart new blog on the scene, called The Future of Context. It’s run by Matt Thompson of Newsless, with input from Jay Rosen, Tristan Harris and Staci Kramer. The aim of the blog is a noble one: “…we wanted to bring some context to the question of context.”

Read any journalism manual, and it’ll tell you the importance of giving your reader or viewer the context to the story, putting it in its place. But in the rush to learn new technologies, multiskill and bootstrap, are we forgetting that?

In a post over the weekend, Howard Weaver summed up one of the big shifts in journalism pretty damn well:

In my salad days journalists relied on one tool to handle it all – the constantly changing river of news as well as the intricate web of process and relationships. Our tool was the story, a finite prose narrative anchored to one spot in time – all the news we could gather and report by midnight, more or less. Compared to the alternatives of the day, it was a rich and powerful source of information.

Compared to the alternatives today, it’s not.

He goes on to pose Jeff Jarvis‘ view that news, instead will be made up of ‘the topic, meaning a blog or site “that treats a topic as an ongoing and cumulative process of learning, digging, correcting, asking, answering.”’

The paradigm shift

So, is the news story dead? How does that affect us as journalists? One thing you can’t deny is that things are changing. Fast. Irrevocably. And completely. Matt Thompson sums it up very well, and journalists should take note:

“I think we’re on the verge of an epochal advancement in journalism. We’ve spoken for years about the radical evolution that must take place, but I think our ideas are only now matching our ambitions. In recent years, our craft has gotten quicker and glitzier and slightly more in touch, but all our progress has been incremental. Now, the paradigm shift is finally at hand …”

Best of the blogs: 2009

Posted in Adam, Journalism by Adam Westbrook on December 18, 2009

My Google Reader probably trebled in size in 2009. It’s where I get at least 50% of information, gossip, inspiration and ideas on multimedia,  journalism and the future of news. As a Christmas treat, I thought I’d share some of the best blogs of 2009 with you….

Digital Journalism

10,000 words: Mark Luckie’s site is a goldmine of beautifully presented practical advice for digital journalists. His posts have become less frequent since he became re-employed, but each one is still as valuable.

Journalism 2.0: Mark Briggs is bringing out a new book for digital journalists in 2010 – expect it to become a core text on all journalism course reading lists.

Video Journalism

Advancing the Story: Deborah Potter’s blog on video journalism serves the local American market best of all, but it still has useful advice on shooting video and interviews.

Rosenblum TV: Michael Rosenblum’s blog isn’t your standard VJ fare. As the father of the medium, he is determined to see it revolutionised, and is a vocal herald of the death of traditional TV news. He has pitched for funding on an ambitious plan to give out 1,000 Flipcams in New Jersey, and launches a new video academy in New York in 2010.

The Outernet: David Dunkley-Gyimah’s single handedly pioneered the space between video journalism and cinema; his work resembles multi-million dollar Hollywood flicks. As artist-in-residence at the South Bank Centre in London, expect more news/art mashups in 2010.

Video Journalist: Glen Canning’s site offers some great practical tips for video journalists.

Bob Kaplitz: Bob Kaplitz’s blog is a must for anyone trying to get to grips with the basics of video journalism. He’s done what no-one’s really thought to do up until now – use video to teach video journalism. Clever, huh?

Radio

David Stone: a young news editor by anyone’s standards, David’s posts on practical radio journalism are useful for any radio journalist, especially in the UK.

NewsLeader: Justin King has used Twitter very effectively this year to share advice and tips for radio journalists in the UK and elsewhere. There’s more good stuff on his blog.

James Cridland: just returned from a round-the-world tour of radio, Radio Futurologist James has posted from Canada and the US, where he’s been meeting radio producers everywhere and sharing the future of radio with the rest of us.

Photojournalism

RESOLVE, Livebooks: not just a blog, RESOLVE, managed by Miki Johnson, is also a community of photojournalists all seeking the future for their craft. The After Staff series from summer 2009 is a superb library for anyone who’s been laid off and wants to make it in the scary new freelance world.

The Travel Photographer: Tewfic El- Sawy niftily picks up the best photojournalism from around the world and showcases it. A forward thinking blog, the Travel Photographer also presents new multimedia from photogs.

Lens Blog: The New York Times’ home for photojournalism is a beautiful resource of the best images from the around the world, plus occasional advice from the experts. Great for inspiration.

Writing, Blogging & Thinking

CopyBlogger: possibly the most famous blogger in the world, Brian Clark’s Copyblogger is vital for anyone who wants to understand how to build an audience and avoid boring them with dull words.

Steven Pressfield: a recent discovery for me, Steven’s Wednesday Writing tips not only cover the art of storytelling, but also shares advice on dealing with your own mental resistance and the limiting mind.

Freelance Switch: the ultimate resource for freelancers in all disciplines,  this site has regular articles on writing, getting and keeping clients.

Lateral Action: I have referred to Mark McGuinness’ work several times in the last year, not least because it’s so damn inspiring. If you’re a creative entrepreneur, and want help staying motivated, managing your time or pushing creative boundaries head to Mark. Lateral Action is particularly special because he’s teamed up with Brian Clark from Copyblogger (above) – a dynamic duo if ever there was one.

Career Renegade: also high up on the inspiration chart is Jonathan Fields site Career Renegade. If you’re a journalist thinking of launching your own startup, and creating your own “renegade career”, for Gods sake, read his book first.

The News Business & entrepreneurship

Directors Blog: since setting up POLIS at the London School of Economics, Charlie Beckett has held conferences and given countless conferences on the future of journalism. He has also influenced the future with his ideas of “networked journalism”; his blog today provides academic insight into journalism in the brave new world.

Headlines and Deadlines: blogging from the frontline of regional press in the UK Alison Gow’s blog has insight surrounded by lots of good links.

Killer Startups: every day 15 new internet startups are posted and critiqued. You won’t find any news ones on here, at least not yet, but it’s a fantastic inspiring resource for anyone thinking of going entrepreneurial.

News Innovation: with the banner “new business models for news” you know this blog is asking the right questions; follow it and you might get the answer. In the meantime, its posted some excellent videos of Jeff Jarvis (see below) explaining why the future of news is entrepreneurship.

BuzzMachine: Jeff Jarvis has emerged as the key proponent of “entrepreneurial journalism” and is leading the way in the classroom with his work at CUNY. His blog explains with passion why the future of news is entrepreneurship. Expect more pioneering ideas from Jeff in 2010.

Online Journalism Blog: one of the best sites for analysis on all things digital, Paul Bradshaw’s blog leans towards the often ignored arena of uncovering, analysing and producing data.

Paul Balcerak: from the US, Paul Balcerak sees the future, and then writes about. He shared some of the most creative uses of video journalism earlier this year, and expertly slams down anyone who is stupid enough to resist the future.

Mashable: in the TechCrunch v Mashable war, I am (after trialling both) firmly with the latter. Techcrunchers slate Mashable for just sharing funny Youtube videos, but it covers the revolution in journalism far better and with a much more positive outlook.

The Media Business: Richard G Picard’s blogs are more like essays, but their insight into business models for journalism is profound, and should be on the reading list of anyone thinking of going entrepreneurial. His articles  in 2009 have been shared on countless blogs.

Design

Design Reviver: unless you’re solely a radio journalist you should really exploit the internet’s fantastic resources for visual inspiration. Design Reviver is one of them, featuring among other things, great wordpress themes and photoshop tutorials.

ISO50: Scott Hansen is not only a talented musician but an exceptional graphic designer who shares his own work and those that inspire him. His retro colours and collages are perfect inspiration, and his taste in music is on the ball.

FFFFound: a must for visual journalists of any kind seeking inspiration. A warning though – you’ll struggle to click through the 100+ marvelous designs and photographs from around the world which will filter into your reader.

Multimedia

4iP: it’s always worth following the latest developments from 4iP towers; they are one of the major funders of public service startups in the UK, and their blog provides a good idea of what the latest developments are – and what they fund.

Duckrabbit’s Blog: Ben Chesterton and David White have shown the rest of us how to do multimedia, especially for non-profit clients. When not producing powerful stories for those without a voice, Ben and David passionately blog about the good, the bad and the ugly of multimedia journalism.

Bombay Flying Club: meanwhile in warmer climes, the three talents of Poul Madsen, Henrik Kastenskov and Brent Foster are producing equally gorgeous content for non-profits all over the world. Their blog acts as a showcase of their beautiful work, and is a great inspiration for anyone.

Innovative Interactivity: Tracy Boyer’s seriously on the ball when it comes to using multimedia and interactivity to tell news stories. Subscribe to her blog and you’ll get thoughtful critiques of some quite amazing work which is paving the way towards the future.

A daily dose of all these blogs have filled my mind with things I never thought possible, and work of superb quality. And there’s already room for more…what blogs do you recommend?

A wealth of journalism inspiration from New York

Posted in Ideas for the future of news, Journalism by Adam Westbrook on December 11, 2009

I’m sure most readers of this blog also follow US new media giant Jeff Jarvis’ blog over at Buzz Machine.

Jeff was telling us the future of journalism is entrepreneurial before anyone had really considered it and Buzz Machine is a hive of interesting writing. Today Jeff posted the results of an Entrepreneurial Journalism class where his CUNY students have been pitching their own business ideas.

For obvious reasons he’s not giving much away, but what he did reveal about the pitches that won some development cash (and those that didn’t) offers some excellent inspiration and ideas to the rest of us:

The four ideas that won some money from the McCormick Foundation are (emphasis mine)

  • a platform for news assignments
  • a mobile sports application
  • a creative, algorithmic answer to filter failure
  • and ClosetTour a new media site dedicated to fashion

And those that didn’t:

  • a specialised womens travel service
  • a specialised local real estate (property) service
  • a cool food idea
  • 2 business-to-business ideas
  • a hyperlocal idea
  • a service for NGOs
  • a commercial service for NGOs

What’s great is the huge variety of ideas – covering news, fashion, food, sport. What’s more as Jeff notes:

A few were built around the need not just to create content but to curate it. Most are highly targeted. Some saw the potential in specialised local services. Some saw the need to go mobile to service the public. Some are international. Some are multimedia. A few saw the need to make news fun, others to make news useful.

And Jeff stressed the need for every business to cut a profit in order to survive. We must be capitalist about it now.

Anyone outside of CUNY or the US should read this and take inspiration. Although Jeff’s descriptions are necessarily vague, use them to fuel your own ideas and thoughts for entrepreneurial models. Think about the importance of serving a market, having a niche, finding a gap in the market – and being able to sum up your business in an elevator pitch.

Earlier today a friend showed me plans for an exciting news business in the North of  England, which I can’t  say anything about at the moment. But all this adds strength to my conviction that, if 2009 was the year of “great media collapse” then 2010 will be the year it rises from the ashes.

The future of journalism is out there (what’s stopping you?)

Posted in Journalism by Adam Westbrook on November 9, 2009

Journalism has a lot of hurdles to overcome if it’s to not only survive, but thrive for the next 100 years.

Money is a big one. So is citizen journalism. And yes, the decline of audience and the death of print are pretty massive too.

But the biggest hurdle, the one we must all overcome; the one which will guarantee a great future for news, has nothing to do with ink and paper.

I’m talking about attitude. Journalism is not going anywhere because hardly anyone’s got the right attitude.

And what attitude is that, I hear you cry?

It hasn’t got a name, but we know Mark Zuckerberg and Larry Page have it. And Evan Williams has it to. Jonathan Fields and Jonathan Mead definitely have it. By the looks of things journalists like David Dunkley-Gyimah, Michael Rosenblum and Jeff Jarvis possess it too.

There are some bloggers, like Lisa Williams, Hannah Waldram and Hermione Way who got some.

It’s obvious William Kamkwamba from Malawi is bursting with it.

Important people at the Times, Independent, New York Times, Telegraph, ITN, Sky and the Boston Globe don’t have it, which is why they’ll eventually fail. And across the West, in Britain, the US, Canada and Australia, not enough journalists have it. It’s why we’re getting busy going nowhere.

It can be summed up in truisms like these:

Some truisms about attitude

And pretty much boils down to:

It’s the attitude which gets inventors, artists…and yes, even entrepreneurs out of bed in the morning.

And it is the attitude which delivers the key to the future of journalism.

If we’re not careful the future of news, belongs to them, and not the journalists...no wait, hang on. If we ARE careful, it belongs to them. The whole point is we have to stop being careful! Take some  risks, get your hands dirty!

What should we teach tomorrow’s Journalism students?

Posted in Journalism by Adam Westbrook on November 4, 2009

I was invited yesterday to join other journalism lecturers from Kingston University and advise them about the future of journalism.

Wisely, they’re getting together now to think about what the media landscape might look like in five years time, and working out how to adjust their teaching accordingly.

We went through lots of different scenarios, and I highlighted some of the following, which I think will be important skills for the J-students of the future:

Entrepreneurial skills

Jeff Jarvis, Hannah Waldram and others have already written much more about this, and I put myself firmly in this camp. Jarvis says it plainly: “The future of news is entrepreneurial.”

The monetisation of journalism will come from journalists, young or otherwise, launching their own enterprises serving a demand from a specific audience. It might be hyperlocal, or it might be niche.

But to achieve this, students will need to be taught these business basics: how to launch a start-up, how to manage money, where to get investment. And even: what is a good business idea?

The future media landscape won’t consist of a few big giants, but many, far smaller, enterprises. And tomorrow’s journalists must be prepared for this.

Social-network skills

Next, I pushed journalism students need to be social-media mavens. It is not good enough to be aware of blogs and Twitter. Or even to have a rarely used account. Journalism students must be fully immersed in these platforms (and what follows them).

They need to understand how they can create a community around a specific topic.

They must have experienced the exhilarating feeling of getting a spike in blog readers when they publish good content.

And they must know how social media markets their work.

New technical skills

I’m talking video shooting and editing, basic photography and photo editing and website design. HTML and CSS would be ideal. Simply because other journalists will have these skills – and you can’t afford to be left behind.

Old journo skills

And here I mean good writing, good storytelling. We talked a lot about what separates a journalist from a citizen journalist. I think the answer is the ability to identify news, to source it, to find people…and to publish it into good content.

…and the drive

You can’t teach this to kids, but you can try to instill some enthusiasm. It is no longer good enough (in any walk of life, save I dunno, chemistry, engineering etc) to walk into a degree and hope to walk into a job. That attitude will earn you a McDonald’s badge and not much else. Students themselves must crave success, and as Hannah Waldram puts it: “get-up-and-go to take them through the difficulties and pressures of doing something on their own…”

The fact journalism course are looking to the future now is a small, but important step in the right direction. What skills would you put on the curriculum?

Disclaimer: I am a part-time lecturer in Video & Photojournalism at Kingston University.

The “do” economy (or: why I’m glad Murdoch’s charging for content)

Posted in Journalism by Adam Westbrook on August 10, 2009

So Rupert Murdoch’s announced he’s going to start charging for content for the Times newspapers in the UK. This guy thinks it’ll work. This guy doesn’t.

For me, it doesn’t really matter either way, I’m just glad he’s doing it.

Do I support pay walls? No.

Do I think it’ll work? No.

But it’s good because someone, somewhere is doing something.


I’ve used this illustration a couple of times when I’ve given presentations about the future of journalism. It sums up the fact as an industry we’re at a crossroads. Lots of different directions ahead, and the only road we know we can’t take is the one we’ve all just walked up.

But all we’re doing is standing in the middle like a huge flock of sheep arguing about which road to take. And going nowhere.

Murdoch’s announcement marks a positive step forward: someone is walking down one of the roads. Will it work? Who knows. The important thing is he’s trying – and only by actually doing something – something different to what we did before – will change happen.

Lindsey Agness at The Change Corporation sums it up:

“The important thing [is to take] action – sometimes it felt like two steps forward and one step back, but it doesn’t matter as long as you are moving ahead.”

Richard Branson built his empire on the “screw it, let’s do it” mindset

“If something is what you really want to do, just do it. Whatever your goal is you will never succeed unless you let you of your fears and fly.”

And now really is the time.  Multimedia journalist Henkrik Kastenskov over at the Bombay Flying Club summed up the crossroads perfectly this weekend:

“No such thing as the aftermath of an Extinction Level Event to fertilise the ground for new things to come. And the global economic recession was exactly that: an extinction level event.

“The impact of an almost overnight disappearing commercial print market in traditional media have had some profound consequences for the evolution of online media as the great meteor impact on the Yucatan Peninsula had on the off’ing of the dinosaurs 65 million years ago, preparing the ground for the rise of mammals.

“…nobody gets ahead by following in the footsteps of others! That…new thing is still lingering somewhere off stage. And right now is the defining moment for that new set of rules to be written. It’s Year Zero, it’s come to Jesus time, and you guys out there are the authors of the new manifest. And frankly: at this point, anything goes.”

Sure, somethings will fail. But what have we got to lose? Anything goes. Just do it differently.
In fact, just do it.