Adam Westbrook // ideas on digital storytelling and publishing

A call to action for Next Generation Journalists

Posted in Broadcasting and Media, Ideas for the future of news, Journalism by Adam Westbrook on March 2, 2010

The last seven days has seen two big announcements from two of the world’s largest broadcasters.

Last week, American TV Network ABC announced a huge swathe of cuts in their newsrooms: more than 300 jobs in total. They’re cutting their technical staff back by using their control room suites more effectively…and bringing in multimedia journalists:

“In production, we will take the example set by Nightline of editorial staff who shoot and edit their own material and follow it throughout all of our programs, while recognizing that we will continue to rely upon our ENG crews and editors for most of our work”.

David Westin, memo to ABC staff

As Micheal Rosenblum rightly says:  “Welcome, ABC News, to 1990”.

And this morning, the BBC in the UK have confirmed what some within the corporation had been suspecting for months, and fearing since Friday: a £600m series of cuts, which will halve the number of websites, and close two digital radio stations: 6music and the Asian Network.

“The reality for the BBC is that it faces increasingly difficult choices. Failure to make such choices would lead to limitless expansion, increasing demands for funding and corresponding impact on the wider market. That prospect is not one the Trust can accept.”

Sir Michael Lyons, BBC Chairman

There’s lots of concern and a fair bit of understandable anger about both cuts. Thing is, they’re both valid decisions in the financial and ever-changing digital climate.  Two sad victims of the seismic shift we’re undergoing.

Chess piece or chess player?

It’s time for the broadcasters, journalists and creatives of the future to pick up the pieces. These cut backs are tragic, but they create new opportunities for us to exploit. For example, BBC 6music served a young niche audience extremely well with alternative music, documentaries and even radio plays. Who’d have thought that would work?

When it closes all those people will need a new home. Who will they go to?

According to the last UK census, 2% of the British population are Asian. Where will their news, music and community come from on a national level when the Asian Network is taken off air?

Radio futurologist James Cridland, speaking at February’s Future of News Meetup, just hours before the BBC cuts were first leaked, showed us how radio stations in Canada schedule 30 minute documentaries in the middle of their breakfast shows and make it work; how NPR in the US are combining pictures with their audio to reach audiences in new ways. There is still a huge amount of innovation to be done.

With these sad changes, new markets open up. It is now cheaper, faster and easier to become a publisher and broadcaster online than it ever has been. Will you exploit this new opportunity or pass it by? Your call.

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Radio looks to the future

Posted in Broadcasting and Media by Adam Westbrook on October 30, 2009

I’ve written on more than one occasion about my concerns radio in the UK is settling in as a back-seat passenger in the digital revolution.

With print and TV and online finding new ways to innovate all the time, the radio bods have turned up the “hits and memories”, closed their eyes and pretended it was still the 1990s.

How refreshing, then, to see the line up for next week’s Rate 2009 conference organised by the Radio Academy. A day in London looking at mobile technology, visual radio and other new platforms.

Some evidence radio is still a little hesitant to jump in, though, with one session entitled “Spotify: Friend or Foe?” (rule #1 of the internet: embrace or die) and “Why Radio Must Go Digital” (a debate threatening a schism in the industry).

It wraps up with what promises to be an entertaining Blackburn v  Bacon.

Unfortunately the £300 ticket price is a bit beyond my means, but here are the things I would say if I were there…

Share

Share your content – it adds to its value! With news Bauer is pulling its Kiss FM content from Absolute’s innovative Compare My Radio Player, it seems we’re a long way off this mindset with some companies.

Innovate

Remember what the first pioneers of radio must have felt when they invented radio for the first time. The first time someone used it to create a package; the first time someone used it to read out letters from listeners. We are very lucky to live in the first age where it’s possible to reinvent radio. What a shame to waste it.

Outside the BBC, Absolute Radio so far seem the only ones even bothering to try. It’s paying off though. Their One Golden Square Labs have already brought out several innovative products, including Compare My Radio & Dabbl.

New platforms means new content

The top-ten-at-ten on a smart phone is exactly the same as the top-ten-at-ten on FM. Invest time (not necessarily always money) in new content. Surprise your listeners!

Remember what radio is good at…

…speech! Radio is such a powerful medium for getting across ideas and emotions, and yet here were are, with only a couple of totally speech stations in the entire UK. I know it’s expensive, and “risky”…but in this scary new world, fortune favours the brave. And no-one can put you down for trying. Radio 4’s 10 year high in listening figures proves the demand is there.

Radio At The Edge is on Monday 9th November at 9.30. Thanks to James Cridland for the hattip.

Radio gaga

Posted in Broadcasting and Media by Adam Westbrook on January 7, 2009

A great find from James Cridland here:

A TV news report about how commercial radio is struggling under recession. One station has gone out of business, two companies have merged, and critics are blaming over regulation.

There’s only 1 thing: this report was broadcast in 1984….

Some things to look out for in the first 3 minutes:

  1. A very young looking Nicholas Owen
  2. Peter Sissons unable to read an autocue, even 25 years ago
  3. Timmy Mallett acting like a complete twat

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