The exciting potential of the future of journalism is spreading. And gathering fans where you’d least expect it. In the last week two of the biggest and most established names in British journalism have come out and spoken like a true Next Generation Journalist.
Marr gets it
On Wednesday, Andrew Marr posted a superb piece on the BBC News Website called ‘The End of the News Romantics‘.
I’ll spare you the context bits and brief debate about paying for news (you can read it all here) but Marr ends on, amazingly, an optimistic point:
The kit now being sold is truly liberating. Just a few years ago, I was shaking my head and saying I thought I’d had the best of times for journalism, and wouldn’t want my children to join the trade. No longer. I’d like to be 20 and starting out again right now. Only – not the piercings.
Yes, Marr gets it! (One person on Facebook wondered whether he’s read my book; I doubt it, but Andrew if you’re interested here’s the website)
Snow gets it
Then, just last night, another stalwart, none other than Mr Jon Snow spoke equally optimistically at London’s Frontline Club. Video Journalist Deborah Bonello was there and has a great round up on The Video Report, but crucially Jon says:
It’s all out there to be grasped, and we will do it. We’ve got to keep our nerve, we’ve got to keep it all together, we’ve got to keep on producing more young talent, more young people out in Mexico scrambling on their one camera, VJs and the rest of it, and we can make it. We’ll get the tightrope across, we’ll start making money together, we’ll make music together, we’ll make the world a better place.
Yes, Snow gets it! Deborah Bonello reports his optimism and excitement was ‘contagious’.
So that’s two of the most established and traditionalist of British journalists getting excited about the potential we are sitting on right now.
Are you as excited? Do you get it? Or do you still feel paralysed?
How much money has your website made you recently?
For all but the lucky ones, the figure is rarely enough to buy a latte, let alone support a family. And for all but the smart ones, the figure is usually from Google Adwords revenue.
Here’s the crunch: journalists running their own websites, whether they’re hyperlocal blogs, online magazines or video sites are getting it wrong. They think there’s only one way to make money from a website – advertising. It’s how newspapers do it, so why should they think any different?
Actually, running a website for profit isn’t about building an audience of millions and raking in the ad revenue. For most of us, even the top niche bloggers, your audience will be in the thousands, not the millions. And that just doesn’t pay.
Doing it right
I was kindly invited to speak London’s prestigious Frontline Club this week, on how to make it as a freelancer in the modern age. Speaking alongside me was the inspiring Deborah Bonello, a journalist who actually has made money from her website, without using ad revenue at all.
In 2007, realising she wasn’t doing the journalism she dreamed of, she packed her bags and moved to Mexico, to carry out what she called “an experiment in digital journalism”. She set up MexicoReporter.com, a website which would be the foundation of her business. Starting life as a free wordpress blog (like this one) Deborah spent months filling it with content, covering stories all over the country.
It became hugely popular with the English speaking expats in Mexico, of which Deborah estimated there are more than a million from the USA alone.
If you ask Deborah how much she made from ad revenue, chances are the amount would be small. But if you ask her how much her website has made her: she’d answer ‘a lot’. By putting loads of free content online she had a strong portfolio to show editors when she approached them with stories. Before long she was getting commissions, and shortly after a retainer from the LA Times.
Now based in London, she’s landed a great gig with the Financial Times. In other words, her website has made her thousands.
And it’s likely she wouldn’t have had the same luck without MexicoReporter.com.
How to really make money from your website
The secret is this: your website is a vehicle for making money elsewhere, not an automatic money making machine on its own.
01. promotion: keep your website regularly updated with examples of your work. And keep producing content, even if it’s without a commission. It pays dividends when you’re offered work or a job off the back of your portfolio. Deborah’s work came because she updated MexicoReporter.com even though she had no-one to pitch to.
02. expertise: maintain a targeted, well promoted, blog which establishes you as an expert in your field. The money comes when you’re offered work because you can prove you know what you’re talking about. I have become both a lecturer and a trainer because of this blog, for example.
03. affiliate: be clever with your links. Affiliate links are dedicated hyperlinks to a product which give you a cut of the money if that product is sold. Reviewing a book, CD or anything else available on Amazon.com? Use an affiliate link to share the revenue. Many companies offer affiliate deals to bloggers.
04. sell: use your website as a vehicle to sell products, targeted around your niche. If you specialise in a certain type of journalism, or Google Analytics tells you your audience are a certain type of person, can you create an online store so they buy direct from you? Tracey Boyer has opened a store on her blog Innovative Interactivity with just that in mind, and Media Storm run a store too.
05. and yes, adverts: but you can be clever with adverts too. The UK based service Addiply created by Rick Waghorn solves some of the problems with Google Ads by offering locally targeted adverts for local based websites. Local bloggers say it’s bringing in results.
A combination of two or more of these things could bring in more money than the Google Ads cheque could. If more journalists looked beyond advertising as their sole business model, we’d move so much faster towards a financial base for the future of journalism.
Some card said on Twitter recently that they feared the Future of Journalism was ‘endless conferences on the Future of Journalism’.
They’re probably right, although if we can help it, the future of news will be defined with action rather than words.
Having said that I’ve been lucky enough to be invited to take part a whole host of interesting events and conferences so far this year including News Rewired in January and Digital Storytelling ’10 in March. There are some particularly good ones coming up too:
Frontline Club :: 6th April
I’ll be joining John Brazier and Anne Wollenberg at London’s Frontline Club to share my experiences of going freelance in the new digital age. It’s an event tailored just for freelancers so if you’re lucky enough to work for yourself or are thinking of giving it a go, then you’ll find it really interesting. Click here to get tickets.
International Journalism Festival :: 19th – 25th April
I’m really excited about this one: 20,000 journalists from around the world, converging on the beautiful Italian town of Perugia. You’ll find me alongside the team from Media140 for a week of future of news chat, audio booing, qiks, slideshows and possibly even some pizza. I’ll be speaking on the Friday about the power and potential of audio slideshows, and throughout the week Claire Wardle, Ande Gregson, Christian Payne, Kate Pickering and I will be trying all sorts of multimedia nonsense to show off real time web.
Local Heroes 2010 :: 14th May
A one day conference to sort out the future for local news in the UK. It’s being held by The Press Gazette, at Kingston University, London, where I am currently Journalist-in-Residence. I’ll be speaking to news editors from across the country about “why video could be the answer for local news” and the rest of the line up looks excellent. Local journos sign up here!
If you’re going to any of these events drop me a line – it would be great to meet face-to-face!
Quite a few of you have been asking for more examples of top quality video journalism to be showcased on this blog.
I’m happy to oblige with this excellent study in calm, authoritative video journalism from one of the most experienced professionals in the game, Vaughan Smith.
After a month with soldiers from the Royal Anglicans in Afghanistan, Smith self shot and edited this 11 minute report, which was broadcast on the UK’s Channel 4 News last weekend.
Why is it good video journalism? Well it does what good video journalism should: it gets close and intimate to the action. Vaughan’s small camera means he can go on patrol with the soldiers. His shooting skills enable him to capture sequences even though he’s filming on his own.
There is some voice over in this report, but it is infrequent and Vaughan’s calm voice only appears to explain the technicalities of what we are seeing on screen. The rest of it is just pure reality unfolding on screen often in extended sequences. For similar excellent Solo Video Journalism, check out the work of John D McHugh, who is also currently back in Afghanistan.
After more than a decade going where mainstream TV crews wouldn’t go, Vaughan now runs the popular Frontline Club in central London, a watering hole for journalists and debate about the industry.
Meanwhile, Ciara Leeming, writing on the Duckrabbit Blog has highlighted a good audio slideshow from the BBC, again reflecting on time in Afghanistan.
Here’s a really interesting statistic, you probably didn’t know: 60% of all the people who access the BBC News Africa page via their mobile phones…do so from Nigeria.
It’s just one of a whole host of interesting points to come out of a debate on how the media cover Africa at London’s Frontline Club this week.
And the big question that came out of it was: “why don’t we promote the positive?”
Here’s another fact that proves the point: Zimbabwe has the continent’s worst economy. Inflation was at 1600% last time we all checked. And it get’s argubly the most coverage in the western media, alongside the conflicts in Somalia and Sudan.
And the country with the continent’s best economy? Angola – it’s growing massively. But when was the last time you saw an article on Angola in the western media? Well I’ll help you out a bit: June 16th 2006 was last time a specific article was published in the New York Times. When was the last time you saw it on a TV news bulletin?
The debate was handed to an audience of journalists working from Africa and they raised some interesting points – here’s a summary:
- Western media has a “soft touch” with Africa, born out of colonial guilt.
- Most African newspapers are now online, so there’s no excuse for not knowing what’s going on.
- Is there an Africa fatigue?
- Western editors follow the news agenda like a flock of sheep – courageous editors and reporters are needed to break away and cover the uncovered.
- We are failing because we’re not making African stories interesting to western audiences.
- Is it time to help normal people in Africa tell their own stories?
- And the most worrying point: “Nobody cares – editors don’t care.”
And the one thing I’d add to that myself is money. A problem in the eyes of coin counting editors is that it just costs too much to report on Africa. Maybe the answer might come from enterprising young multiskilled journalists going out with cheap kit and reporting it at a lower price? Who knows.
So is all news out of Africa bad news? For the most part yes – but then most news out of anywhere tends to be bad news. I definitely agree with the point that we’re not making it interesting enough and we’re not connecting stories from Africa to our own lives.
And with hundreds of western corporations investing in Africa, we are most definitely having an impact on the shaping of the continent. And not always for good.
There are many journalists and bloggers freelancing in Africa at the moment – I’d be interested to see what they think…
Hosted by CNN’s Christiane Amanpour, it began with the Kurt Schork Awards, highlighting brave freelance journalists like Kurt himself who was killed reporting from
Sierra Leone in 2000. One award went to Steve Vincent who was killed recently in
Iraq and there was a touching moment as his widow accepted the award from Kurt Schork’s widow, which really brought home the sacrifices some people choose to make.
Then came a debate on the impact of new technology (such as DV Cams and VJs) on local freelance journos around the world. Some were worried that the accessibility of equipment would water down journalism, and others that the equipment’s too expensive for local journalists anyway. But I reckon the flood of “citizen journalists” (if the flood ever happens) will only strengthen the need for accurate, well trained journalists (cough-cough!).
But I remembered something the venerable Emmanuel Bensah said a while back when I got excited about new technology:
“Video journalism is all exciting, innit, but I have to say that I espouse a visceral belief that journalists are far from dead. In the long run, these are TOOLS, TOOLS, and TOOLS, NOT substitutes. When all else fails, we need our journalists to do the quintessential work of, erm, journalism, no?”
I also got to meet David Dunkley-Gyimah who runs the ever expanding View Magazine site. He’s riding the new media wave big time, and apparently View Magazine’s going to make Minority Report look like Postman Pat before long. Brilliant.
David also mentioned that Ruud Elmendorp just won the International TV Award at the Video Journalism Awards in Berlin. Ruud works freelance in East Africa and his reports are a much needed alternative side reporting in Africa. Definitely check out his excellent report where he meets the imfamous Joseph Kony. Great to see he’s got some recognition.