Adam Westbrook // ideas on digital storytelling and publishing

Journalism & the environment

Posted in Broadcasting and Media, International Development by Adam Westbrook on October 15, 2009

On the weekend dozens of climate change protesters climbed onto the roof of parliament in the latest stunt to get public attention for the cause. They used ropes and ladders to scale perimeter fencing before climbing up onto the roof of Westminster Hall.

The purpose: to ask MPs to sign a climate manifesto on Monday morning.

I write about journalism and multimedia for most of the time, but because it’s Blog Action Day today, I’ve been thinking about where the two meet. And the answer, it seems, is not in many places.

Let’s think about how the mainstream media cover the issue of climate change. It is of course well documented in broadcast news, with reports every few weeks (for example, from the BBC’s David Shukman). Big newspapers like the Guardian and Times have their own ‘environment’ sections online, featuring the calls of action of Bibi Van Der Zee among others.

And of course there have been landmark cinema releases including Al Gore’s glorified powerpoint presentation, Inconvenient Truth and Franny Armstrong’s Age of Stupid.

As for new media, when I checked 63,000 climate change related websites had been bookmarked by delicious. 69,000 videos are on Youtube with the similar tags.

Are we more informed as a result?

It’s an important question because there is little argument climate change is the most significant and global threat facing us today, and tomorrow. And for the next century.

It deserves more than 90 seconds in the 6 o’clock news every few weeks, and a feature in the G2.

The mainstream media, I think, have missed a massive opportunity to really inform the public on a regular basis. It affects us all, there is an appetite for news, analysis, advice on climate change. Yet it has no regular and protected space on our TV screens, supplements or radios (with the exception of One Planet on the BBC World Service).

PlanetDoes it not deserve a regular, accessible, digestible and regular form of coverage?

I would love to see a weekly magazine show, dedicated entirely to the environment. It would have the usual magazine-format mix of the latest news, interviews with important people in the fight against global warming, reviews of the latest green cars or gadgets, and practical advice on cutting your own carbon emissions.

The closest we ever came to that last item in the UK was Newsnight’s failed Green Man experiment.

Importantly this new video-magazine would not be preachy, it would accept the realities and practicalities of modern living, but show us solutions to those problems.

Perhaps we could all become united around this weekly offering, which shows us how to work together and take small steps as individuals to limit the effects of climate change, and make those dramatic Westminster protests unnecessary.

Just a thought. I suspect though it will be for new & social media to fill the gap.

Advertisements

“At the edge of the world 150 million people live at the mercy of nature”

Posted in International Development, Journalism by Adam Westbrook on October 1, 2009

We are just weeks away from one of the most important meetings – arguably – in the history of man kind.

The COP15 United Nations Climate Change Conference in Copenhagen in December is, if you believe the people who made the excellent Age of Stupid, our last chance to get a universal deal to cut carbon emissions.

Or we’re stuffed.

And it seems multimedia reporting is going to play an important part in showing us how our lifestyles affect those around us, and the politicians why half measures and compromises are not enough. Video & Photo Journalists have already proved adept at getting into difficult places and shedding light on climate change catastrophy not deemed catastrophic enough to warrant 2 minutes on the evening news.

Just think of China’s Growing Sands, Powering a Nation, and Waterlife for examples.

Expect some important reporting before and after Copenhagen. British multimedia producers David White and Ben Chesterton at Duckrabbit have just returned from a month trip to Bangladesh. And today the Bombay Flying Club have unveiled a trailer for a web documentary to be released in November. It too tells the story of Bangladesh, a place “at the edge of the world where 150 million people live at the mercy of nature.

The trailer is stylish and emotive as you’d expect from the BFC, but perhaps a little slow paced. But I’ll be back to watch it.

Good storytelling is now becoming as important as it’s ever been. Apart from anything else, the mass migration of  150 million people is not something I want to be around to see.