Adam Westbrook // ideas on digital storytelling and publishing

False starts

Posted in Entrepreneurial Journalism by Adam Westbrook on August 27, 2012

Most of us, either through our upbringing, education or profession, have an aversion to making mistakes. Most of us too are governed in some way by a fear of failure.

Fair enough, but we live in a world, and work in an industry, where change is afoot and where innovation is desperately needed. This comes not from walking the line, but from making mistakes and experimenting.

As I start to wrap things up around here I’ve been looking back over some of the mistakes and false starts I’ve had over the last few years. There are lots of them. I hope that sharing mine will make you feel better about yours.

Here’s a quick list of some of the false starts I’ve had so far:

  • I blew my first potential gig as a film-maker, a commission to make a documentary for an NGO. In my naivety and desperation to get the gig I under-sold myself and gave a very cheap quote. Sensibly, they decided to go with someone more expensive!
  • I wrote an ebook of journalism skills for hyperlocal bloggers – it sold a whopping 15 copies
  • Next Generation Journalist did a bit better – it made enough to justify the time I spent on it – but sold far fewer copies than I thought it would
  • My Future of News Meetups in 2010 started off amazingly, but I was unable to continue them after 6 months (although others carried on the baton)
  • I spent about 5 months developing an idea for a new magazine with a friend, but we both lost motivation when we couldn’t marry it to a demand in the market.
  • I started a video business in January 2011 and it did really well. But when the web domain came up for renewal I decided to cancel it and end the business – not through lack of work, but all my clients were coming through me, not the business.
  • I worked with two great  journalists on ambitious plans to create a multimedia explainer of the Eurozone crisis last winter. The topic was so big and fast changing we had to drop it over Christmas.
  • I started a website called Volcano Love Stories which was going to collect love stories that emerged from the volcanic eruption in 2010. I only got one submission
  • Not to mention more than 20 films that have not made the splash I wanted, a dozen web domains bought and left to rot, and the countless ideas that sit in notebooks.

The point is, every one has false starts and stumbles. Everyone falters and fails, particularly on the way to doing important work. Although each of these were disappointing and painful at the time, I learned something important from each of them.

Don’t be set back by your personal false starts. The people who make it in the end are the ones who pick themselves back up, dust themselves off and get busy again. As long as you learn something from them they haven’t been a waste of time.

What have your false starts been and what did you learn from them?

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