How to make boring things interesting in video
There’s no doubting that video is an incredible medium. It has the power to transport us to other worlds, feel other peoples’ feelings and can affect our emotions quite dramatically, when done well. Ultimately, video can move people to action.
Part of the secret to doing good video is choosing the right stories to tell with video in the first place. Read that sentence again and you get an important truth about video: it can do some stories, issues and subject matter really well. Everything else, it does badly.
What is video good at?
When I give talks, lectures or workshops about online video I usually start by laying out what video can and cannot do. This is my list of its favourite subjects:
- explosions, fire, sparks and noise (ever wondered why these always lead the news bulletins?)
- action and movement: every video must involve someone doing something
- awe-inspiringly big things like landscapes
- amazingly small things that our eyes can’t see – but also anything closeup in general
- human stories and emotion – no matter how complex
What is video bad at?
Human emotions are probably the most complex things out there but video can convey them better than any other medium. When it comes to other complex issues however, video is out of its depth:
- Politics and meetings: much of it happens behind closed doors, is polemic and involves little physical movement
- Business, economics and theory: similarly non-visual at first glance
- Statistics, numbers and data: video and data journalism don’t sit side by side
- Interviews (yes, really): video is not designed for people sitting down and talking
However, almost everyone involved in video finds themselves working on the latter a lot of the time. The nightly news has to cover politics and the economy. A management accountancy firm has to make videos about management accountancy. We all have to run interviews (…do we?)
So the question then is: how do we make this shit interesting?
“There’s no such thing as boring knowledge. Only boring presentation.”
Dan Roam
I start with this quote in mind. Although I’m putting down business, politics and data as video subjects, there is no denying they are hugely interesting subjects in and of themselves. But to make them work on video we have to put in some extra work.There are some tested techniques filmmakers use to inject interest into potentially dry stories – many of these you will recognise from television, where programme makers face this challenge regularly.
In other cases, we are still struggling to make it interesting – so there’s potential for disruption from brave new film makers (that’s you).
.01 humanise
Tell a real human story as access into the issue. Ever wondered why news packages about gas price rises always start with an old lady filling up her kettle and worrying about her winter fuel allowance? That’s how journalists try to get people to care about a story that is actually about oil prices and Russian diplomacy.
This, incidentally is the secret behind great films that promote either non-profits or business. Duckrabbit’s TV campaign for Oxfam uses the real story of a donor to make us care; this series by Phos Pictures uses the same device to advertise -wait for it: a gym. It almost made me sign up, and I live 4,000 miles away.
.02 visualise
If every story should be human, it must also be visual. Video, like photography, graphic design and web design is about using images to convey the message – not words. A common crime of directors is to rely on dialogue, voice over and interviews to tell the story when ideally people should get it with the sound turned off.
At its most simple: if you’re filming an interview with an IT specialist for your website, don’t just film a straight interview. Make it visual: film them at work, going for a walk, cycling to work, eating lunch, playing squash whatever – it’s the eye-candy video is made for. Done well, visually led films can turn an interview with a blogger (snore…) into something quite wonderful.
.03 surprise
Amy O’Leary makes the point in this talk that surprise is a key element to a successful story. We love surprises because they release happy chemicals into our brains. You can hook your viewers on the surprise drug in two ways: you can be clever with your narrative to create a set-up and punchline throughout a piece (difficult) or you can smack them in the face with a wet fish.
For example, if your bread and butter is a weekly video interview with a leader in your field, why not do the interview while they’re getting their haircut? I’m serious. Find an amicable barber and you’ve got something easily set up, that fills its purpose and is visual at the same time…all while sticking annoyingly in your audiences mind. (If you manage to pull it off in your organisation, let me know!)
UPDATE: jump down to the comments section to see how Reuters do this effectively with a strand of their videos
.04 be useful
If you can’t be interesting then at least make sure your video is useful. Some people will sit through a 20 minute panel discussion if they know the information is important to them.
If you can’t even be useful, then for the love of God…
.05 be short
Some people say videos on the web shouldn’t be longer than two minutes. You can definitely tell a good story in less than this. While I don’t think there is a hard and fast rule, I do believe anything longer than five minutes is a result of laziness or ego (please note: I am regularly guilty of both of these).
Does your video have an upside down flying rhino in it? If not, it probably doesn’t warrant being longer than two minutes.
That said, if you’ve got a great human story, that you’re telling visually and is packed full of surprise: then please, I will give you hours of my attention.
So in summary: if you can’t be interesting, useful or concise, you’ve picked the wrong medium.
The video decision workflow
To help you out I’ve designed this video decision workflow which puts all the above points into place. Start at the top and hopefully it will help you decide whether or not to tell your next story in video. As well as journalists and documentarians, it is also designed very much with commercial factual video in mind too. I know there are a lot of B2B magazines, agencies or industry websites out there wanting to use video but doing it ineffectively.
Please note: although the image has a © symbol on it, I am releasing it under a Creative Commons Licence for attribution. Please takeaway and use, but give credit if you publish it elsewhere.
10 ways to make waves in journalism & publishing
Our industry needs innovators, boat rockers, leaders, starters.
If you want to make your mark, get noticed, here are some ideas. These are things you can do as a journalism student, recent graduate, employee – whatever. They’re necessarily big (what’s the point in making small waves?) but manageable if you start small, take baby steps and gain momentum in your spare time.
- Create a product (that’s a website, magazine, app, film, podcast, experience or book) that challenges how journalism is done right now.
- Deploy new technology on journalism before anyone else does. Think of Not On the Wires‘ clever use of mobile reporting in 2009, and more recently Codoc’s ideas for layered video journalism.
- Create a product that strives to do journalism better than the mainstream media (it’s not difficult).
- Create an in-depth multimedia production that goes deeper into a story or issue than anyone has before. There are plenty of examples, from Powering a Nation, to The Ration.
- Write a blog that challenges the status quo. Duckrabbit do this really well and everyone loves them for it.
- Go in-depth into an under-reported community and create a site about them. MA students at City University in London have been doing this with good results.
- Design products that savour in-depth quality over 400 word posts. This space is wide open right now, but it’s time consuming and hard to do. I’m really looking forward to Kirby Ferguson’s next project This is Not a Conspiracy Theory, but he’s spending months putting it together.
- Find a gap in the market and go all out to fill it. Think of how Jamal Edwards has become well known in a whole music genre by pushing SB.TV or even how Poppy Dinsey saw a space in social fashion.
- Be an experimenter and a ‘media inventor’ who’s always creating new things. Robin Sloan is one of my favourite people on the whole internet. Have you read his tap essay? You should.
- Create something that looks fantastic and ignores the design conventions of the web.
- Pick a niche and knuckle-down to become an expert in the space. This doesn’t mean getting qualifications, it means being generous with what you know.
Whatever you do, aim big and take no shortcuts.
The industry already has more reporters, subs, producers, editors and designers than it needs, and you’re up against thousands of others to become one of them. What the industry sorely lacks are people who come up with big boat-rocking ideas and execute on them.
Be one of those people and your career could take you to remarkable places. But you’ve got to make waves first.
Speaking of boat-rocking ideas, Inside the Story has already raised more than $2500 for charity and helped hundreds of people get better at storytelling. Have you got your copy yet? It’s only available for another 12 days.
10 tips for recording a better interview
The most exciting power of great multimedia storytelling is the potential to give a voice to those who would otherwise go ignored.
I’m deep into teaching undergraduate students on Kingston University’s journalism program the basics of producing good video stories. They recently finished their first film, portraits of fellow students and how they feel about their job prospects in light of high youth unemployment. A dry-ish topic, and so their challenge was to tease good stories from their subjects, find specific angles and get to the nub of the issue.
The key to doing this is the interview: in most great online video stories & portraits it forms the spine of the narrative. Everything else in the story hangs off the interview.
Watching their first attempts at film making, it was clear conducting good interviews is an issue. So I put together a presentation with 10 tips for recording a better interview – I thought I’d share it here. Lots of this advice has been won through hard experience in my last 8 years of interviewing everyone from genocide survivors to David Cameron; but I’m also grateful to multimedia maestros like Ben Chesterton of Duckrabbit and Brian Storm of MediaStorm for a couple of the specific tips.
Again, there are bound to be things I’ve missed off: let me know in the comments!
10 tips for recording a better video (or audio) interview
NOTE: I’ve published the presentation under a Creative Commons Licence (attribution) – feel free to reuse and share, but please credit.
Storytelling in the digital age
It’s one of human kinds oldest acts, against the most intense technological revolution in history. How do storytellers adjust in the digital age?
For answers, turn your eye to the Digital Storytelling ’10 conference today in London. I have teamed up with the people from Not On The Wires to put together an afternoon of inspirational speakers and events for journalists, academics, entrepreneurs, digital experts and students.
Fact is, there’s a big need for a conference like this. Why are journalists still telling stories in old ways with new technologies? As Alex Wood will explain in his opening remarks, why do TV journalists put traditional print on their websites, and why do newspapers put mimics of TV news packages on their websites?
Speakers include the multimedia producers SoJournPosse and Duckrabbit, as well as technical pioneers like Demotix, Blinked.TV and UltraKnowledge.
New ideas for the Future of News
The day wraps up with the March edition of the UK Future of News Meetup, where we’ll be using some unusual techniques to drum up lots of new ideas for journalisms big problems.
Follow the hashtag!
To keep up with events today, follow the hashtag #ds10 from 1300 GMT and #fong from 1830 GMT. There’ll also be live streaming, with all the details right here.
A rare work update…
It’s been a busy start to the New Year here at Westbrook towers.
First off my article about prisoner votes campaigner John Hirst is featured in this week’s Big Issue In The North. It follows this audio slideshow I produced in 2009. If you’re in the north of the UK, I’m sure a (very) cold Big Issue vendor would appreciate your custom. Meanwhile some of the images from this slideshow are appearing in a documentary, The Fear Factor, due for release in March.
My new e-book, Newsgathering for Hyperlocal Websites is due for release next week. It’s a practical manual packed with advice on how to turn your hyperlocal blog into a solid newsgathering operation, holding powers to account where the mainstream media have failed. It’s got a discounted opening price, so make sure you subscribe to the blog for details!
Elsewhere the lecturing work carries on, with dozens of short films my students have made due for marking by the end of this month. I hope to be returning to Kingston University’s journalism department for other events in 2010.
And I’m being kept busy with various conferences. I’m looking forward to speaking at Journalism.co.uk‘s News: Rewired event in London on the 14th January; tickets for that have now sold out. I’m also due to speak at a couple of planned events in London, and I’ve been invited to take part in some exciting international festivals in the spring as well (more details soon).
All the while January’s Future of News Meetup in association with POLIS is now full, with a waiting list building. We’ll be hearing from journalists at the Financial Times and one of the team behind the Berlin Project about innovation in multimedia. If you would like to sign up to future meetups or try to make January’s event, click here to get involved.
Right here there’s lots of plans for the blog, with lots more practical advice and analysis of developments in journalism due in 2010. You’ll find me contributing to a host of excellent blogs and websites in 2010, including Duckrabbit, A Developing Story and Journalism 2.0.
And ahead, I some exciting multimedia plans stewing, and I’ll be looking for collaborators in the near future – keep your ears to the ground! In the meantime, I’m always available for various freelancing work, so just click on Contact Adam to get in touch!
10 trends in journalism in 2010
It’s that time of year again…
After a turbulent year in the industry, I’ve had a good think and put together my top 10 trends for journalism for 2010, wrapped in a big shiny positive outlook. But rather than roll out another list, I thought I’d be a bit different and crack out some video. Enjoy!
And is there anything I’ve missed? Add it in the comments box!
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