Adam Westbrook // ideas on digital storytelling and publishing

2011 in online video projects

Posted in Online Video by Adam Westbrook on December 22, 2011

Continuing my look back at work I’ve done in 2011, here’s some of video I’m most proud of this year.

I’ve been busy all year working on some interesting commissions for lots of clients; I’ve made short documentaries, produced interviews, made 10 minute long features and more. Although the clients have always been happy with the final pieces as I’ve delivered them, looking at this collection, I can see room for lots of improvements in 2012.

[NOTE: If you’re reading this in an email, click on the link to view the videos on the website!]

EcoMattic 3: home-made methane

The third film in a web series following Matt and his over-the-top attempts to cut back on his carbon emissions. He’s had his car crushed, tried recycling everything he owns. In this film, shot on the last sunny day of the year, he tries building a methane converter to power his house.

Attribution/ShareAlike

You can read a behind-the-scenes Storify of this project here.

Green Alliance: Bringing It Home

UK environmental think-tank The Green Alliance asked me to produce a film to support the launch of a major piece of research into peoples’ attitudes towards going green. It found some fascinating insight into what makes us tick when it comes to things like recycling and using plastic bags. I combined research footage, motion graphics and interviews for this piece which was shown to MPs at a launch in Westminster, as well as going online.

© 2011 Green Alliance/Adam Westbrook

MediaTrust: Untold Stories

This was the only piece of video which I produced for television this year (I work almost exclusively in online video). I spent some time with a British charity MENTER who support asylum seekers, and other minorities in the East of England.

© 2011 MediaTrust/MENTER/Adam Westbrook

Global Business Challenge China

A highlight of 2011 was traveling to Chengdu in southern China to produce a documentary about the Global Business Challenge. Nearly 100 students from around the world came together to battle for the crown and tensions ran high.

It was pretty inspiring to see such young ambitious people from places like Sri Lanka, South Africa and China showing their mettle with a determination young people in the UK don’t really seem to have: it makes you realise where the power in the future will lie.

© 2011 CIMA/Adam Westbrook

myNewsBiz: can journalists be entrepreneurs?

To promote our nationwide entrepreneurial journalism competition in 2011 we produced a short series of features, where some of the UK’s best entrepreneurial publishers shared their secrets.

Attribution/ShareAlike

And just for fun…the Absolute Radio Mobility Scooter Grandprix

Probably one of the more bizarre commissions I had in 2011. UK national radio station Absolute asked me to join their grand prix race through Central London …on mobility scooters for their breakfast show. It was one of the earliest shoots too: we had to do the race at 5am to avoid the police, and Buckingham Palace security.

© 2011 Absolute Radio/Adam Westbrook

Next week I’ll be looking at what went well and not so well for me in business terms, and thinking about my big plans for 2012. If you’re serious about doing great stuff and making a difference – whatever your field – then I highly recommend taking a good bit of time out to reflect.

Comments Off on 2011 in online video projects

Video: can journalists use online marketing?

Posted in Entrepreneurial Journalism, Online Video by Adam Westbrook on December 17, 2010

Regular readers will know how much I like throwing ideas from outside journalism head-on into the craft itself – and seeing what comes out.

I recently got hold of a copy of Get Up To Speed With Online Marketing – a new book by social media consultant Jon Reed. It’s a very useful read if you’re starting a new business, or already running a small business. And the key message: don’t spend thousands on old-style marketing, do it all yourself, for free, online.

But what’s that got to do with journalism?

Jon talks about creating valuable, high quality content in video, audio, images and text and then using social media to build a loyal community around it. Sound familiar?

I caught up with Jon and asked him whether journalists could learn anything from the often maligned world of online marketing…

In the video Jon talks about:

  • why online marketing is important for journalists
  • once you’ve created good content, how to get it out there
  • why a niche is important and how to define one

Click here for more information on the book.

Has the DSLR come of age?

Posted in Journalism, Online Video, studio .fu by Adam Westbrook on November 3, 2010

*Apologies to email subscribers who may have received an unfinished draft version of this article when I published it by mistake!

DSLR cameras with HD video capabilities have been on the market for a couple of years and have been making a significant impression for pretty much as long.

I spent part of last week nerding out big time at the annual Canon Expo in London (my write up of last years event is right here).

It’s mostly targeting stills photographers, with the majority of demos, products and talks aimed at the traditional DSLR user. But this year, there was a significantly higher number of videographers attending, and more and more products designed for their needs.

For example, the Steadicam Merlin (a lightweight stabiliser that gives you steadicam smoothness on moving shots) was one of the most popular items. There was more paraphernalia including handheld rigs, LCD monitors, matte boxes and ring lights – all designed for the filmmaker. You can now even rig up DSLR cameras to shoot in 3D!

So, has the DSLR come of age?

That’s what Dan Chung, one of the real pioneers in the cinematic aesthetic of video journalism, told attendees on Tuesday.

He says DSLR cameras offer a flexibility and portability that a camcorder alternative just can’t. For him, the most important thing is being able to fit all of his gear into a backpack, and the size of DSLRs means he can bring as many as four cameras with him, plus lenses, filters and the like, on any assignment.

That’s a huge amount more video power than one, more expensive camcorder.

Why you should think about the Canon 550D

Currently the cheapest popular version of the video DSLR is the Canon 550D. I have been shooting with it since the spring, and have made films for editorial and commercial clients.

At £600 it is a sliver of the cost of its daddy, the 5D Mark II, and because of that, you would imagine – less good.

But here’s what I really took away from the Canon Expo: the 550D was getting applause from many quarters – as a better alternative to the more expensive 5D Mark II.

For example, James Tonkin, head of the multimedia production company Hangman said he would choose the 550D over a 5D, and Dan said if he could buy 1 5D Mark II, or 3 550D cameras, he would choose the 550D. Their affordability means he’s prepared to take risks with them to get more unique and dramatic shots.

The only other cameras in this price range are realistically, the Canon Legria camcorder, which has no aperture or focus control, the Lumix FZ100 or a much older camera. Either side you could pay £100 for a flip cam, or £2,000 for a broadcast camera.

I’m sure we’ll start to see more remarkable stuff being shot on the 550D entering the mainstream soon.

‘Digital Cinema’: a new way of looking at video journalism?

Posted in Adam, Journalism by Adam Westbrook on July 1, 2010


This month I had the privilege of joining top film makers Dan Chung and Rodney Charters ASC in judging the Digital Cinema category of of the Press Photographer’s Year awards.

The PPY is different from, say, the Concentra Video Journalism Awards because it’s aimed at photographers, and still asks for film work rooted within photojournalism.

It’s extremely exciting to see new film makers, photographers and journalists experimenting with different styles – and the winners we chose really reflected that trend. The PPY called the category we judged ‘digital cinema’ a term which I think sums up the notion of the cinematic aesthetic quite well.

The first and second prize films were both shot on Canon 5d MKII digital SLR camera – another increasing trend.

I’ve just summed up our thoughts on the winners over at the DSLR Newsshooter blog – check it out here.

Comments Off on ‘Digital Cinema’: a new way of looking at video journalism?

Journalism posts: a summary IV

Posted in Fresh eyes series, Ideas for the future of news, Journalism by Adam Westbrook on March 31, 2010

Why the DSLR is changing video journalism

Posted in Broadcasting and Media, Journalism by Adam Westbrook on March 15, 2010

Photo: Dan Chung

This isn’t the first time I’ve harped on about the need for video journalism to break away from the rules and conventions of TV news. Other, smarter, people have done it too.

Thing is, where are we seeing this happen? Video journalists working with traditional (albeit smaller) cameras are generally producing “TV” news, solo.

Flipcams, like the Kodak Zi8, are proving they can compete with the big boys in some instances…although still mimicking the old guard.

One camera is threatening to give the rules the rewriting they deserve.

A new range of digital SLR cameras are now capable of shooting HD video, through the most awesome quality photographic lenses. And it’s getting photographers and videographers very excited.

At the top of the pile is Canon’s 5D MkII which comes in at a hefty £2,5000. Cheaper, but still very high quality is the Canon 7D, roughly just over £1,000. And now Canon have brought out their cheapest one yet – the 550D. It shoots HD video at either 25 frames per second or up to 60 frames per second at a lower quality. It’s got an external microphone input, so you’ll get good quality sound, and you can attach any Canon lens onto it to get a wide range of gorgeous images…it’ll set you back £700.

In the right hands these cameras are bringing a cinematic feel to video journalism. There are no hands better than Beijing based photojournalist and VJ Dan Chung. Check out this film he shot for the Guardian. He trialled the 550D, and put it on some cheap movable rigs to add motion to the shots. Used subtly it doesn’t distract from the story, but adds a wonderful texture to it.

I am hoping to invest in the 550D in the very near future. I hope DSLRs, in whatever form or price inspire a real visual revolution. It’s about time.