Regular readers will know how much I like throwing ideas from outside journalism head-on into the craft itself – and seeing what comes out.
I recently got hold of a copy of Get Up To Speed With Online Marketing – a new book by social media consultant Jon Reed. It’s a very useful read if you’re starting a new business, or already running a small business. And the key message: don’t spend thousands on old-style marketing, do it all yourself, for free, online.
But what’s that got to do with journalism?
Jon talks about creating valuable, high quality content in video, audio, images and text and then using social media to build a loyal community around it. Sound familiar?
I caught up with Jon and asked him whether journalists could learn anything from the often maligned world of online marketing…
In the video Jon talks about:
- why online marketing is important for journalists
- once you’ve created good content, how to get it out there
- why a niche is important and how to define one