Adam Westbrook // ideas on digital storytelling and publishing

Thinking of going entrepreneurial? Then you should go to news:rewired

Posted in Journalism by Adam Westbrook on December 22, 2009‘s up and coming event news:rewired in January 2010 looks like it’s going to be a promising platform to debate an entrepreneurial future for journalism.

I’ve written an article for the event, looking at three ways for journalists to find ideas for news startups, and in particular, I argue:

[idea for new businesses] must start in the market. They must start with a problem the market has, which you can fix; a service the market needs, which you can offer; a product the market wants, which you can produce.

Entrepreneur Mike Southon asks “where’s the pain?” and builds a business idea from there: is there something people moan about having to do or not being there?

If you don’t start with the market, and the pain it has, you risk peddling a solution to a problem that doesn’t exist.

You can read the rest of my article here. Meanwhile,  the News:rewired site also has profiles of five UK journalist/entrepreneurs, and 10 tips for would-be journalism entrepreneurs; the event itself looks like it’ll be a promising hotbed of business ideas and debate.

I’ll be speaking at news:rewired on the 14th January 2010, alongside a host of interesting journalists on the front line of the digital revolution. You can get tickets from the news: rewired website.

In other news

I’ve popped up in Newsleader’s “Talkie Awards” for 2009, a great roundup of the best of radio in the last year; and the 2nd Future of News Meetup Group has been announced for London on the 20th January 2010.