Adam Westbrook // ideas on digital storytelling and publishing

In London? Get to the Future of News meetups!

Posted in Ideas for the future of news by Adam Westbrook on May 5, 2010

As you may remember, last year I founded the Future of News meetup group; a monthly gathering of journalists, entrepreneurs, students, academics and web geeks to thrash out solutions to journalism’s problems.

The rules of the meetup are simple:

  • it’s free
  • anyone can rock up
  • negativity of any kind is banned
  • as are phrases like “news is dead” and “that’s a crap idea”

Four meetups later and the group is going strong with nearly 300 members, and three local spin off groups in Brighton, Birmingham and Cardiff.

After the UK general election is out of the way on Thursday, we’re having no fewer than two meetup events this month – if you are in or near London please come along!

01. what can we learn from social media & the general election?

Thursday 13th May – details here.

This election is the first where a fully developed social media landscape has been present. How has that affected the campaign, the outcome and how people voted?

More importantly, what can journalists learn from how social media was used during the election campaign? What can we apply to new business ideas and big events in the future?

We’ll be hearing some as yet unpublished figures from UK startup UltraKnowledge who are monitoring social media activity as we speak. The information, including data on what days, parties, events were most popular, won’t have been seen before, so it’s worth heading along to get your eyes on that alone.

Afterwards we’ll be asking how journalists can apply social media for more profitable ways in the future. It’ll be one of our regular big ideas sessions, so if you want to come along, click here to sign up.

02. the entrepreneurship special

Tuesday 18th May – details here

Lots of commentators including Clay Shirky and Jeff Jarvis have been saying the future of journalism is entrepreneurial for some time. But becoming one is easier said than done. What makes a good idea for a news business and how do you even go about starting one up?

We’ve got three speakers lined up who can answer all those questions, including the CEO of a TechCrunch rated startup.

If you would like to launch your own news business (an online magazine, sharing site, social media platform etc.) but don’t know where to start then this event is a must. Spaces are already filling up fast. Click here to sign up & get a place.

There’ll be more future of news meetups over the summer, so make sure you register to get all the information.

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The future of news belongs to those who…kiss

Posted in Journalism by Adam Westbrook on April 16, 2010

Image credit: Okinawa Soba

The traditional news organisations: the BBC, CNN, New York Times, the Guardian, Sky News – and all the others – have got a problem.

Up until recently I thought the problem was revenue and the lack thereof; but that will solve itself organically over time.

And then I realised they’ve got another problem:  it’s one they’ll never be able to solve – and it threatens their place in the future of journalism.

They’re too big.

Sounds strange doesn’t it (after all, size is usually good for a news organisation with a big remit). The insight comes from Clay Shirky, whose blog posts are rare, but always near revolutionary. He talks about the collapse of the great empires of the past: the Mayans, the Romans. They collapsed because they got too big, too complex and couldn’t adapt to a new world.

His modern case in point: the Times paywall. He interprets Rupert Murdoch’s justification for charging online content as this:

“Web users will have to pay for what they watch and use, or else we will have to stop making content in the costly and complex way we have grown accustomed to making it. And we don’t know how to do that.”

In other words, News International is so big, so complex, so addicted to the exuberant and wasteful systems which it consumed in the 20th century, it just can’t change. So it has to charge customers to help sustain its lifestyle.

Shirky goes on:

“In a bureaucracy, it’s easier to make a process more complex than to make it simpler, and easier to create a new burden than kill an old one….Some video still has to be complex to be valuable, but the logic of the old media ecoystem, where video had to be complex simply to be video, is broken.”

That last point about video is important. Think how many TV production companies are addicted to $20,000 cameras, big rigs, professional lighting, large crews and plush offices in the centre of major cities. They don’t know how to do anything different, and so they charge their clients thousands upon thousands to cover their secret addiction to luxury.

Video Journalism has been around as a cheap alternative to traditional TV news gathering since the 1980s. Why do all the big news organisations still send 2 or even 3 person crews to stories? Michael Rosenblum points out dryly, ABC News’ move to VJing should have been news in the 90s.

Bad times for them. Good times for the next generation of journalists and producers.

How to survive in the future of journalism

Keep It Simple, Stupid.


Next generation journalists have a big advantage: we’re not addicted to expensive gear, offices, full time employment or bureaucracy. We know we can do things quick, cheap and simple. We can get impressive results with DSLRs, open source software, a laptop and creative commons media. We’re not ashamed to interview someone on a FlipCam, or embed our video with Youtube.

Do not underestimate the advantage that gives us in the market.

Someone who gets it is media commentator and lecturer Jeff Jarvis. Here’s what he wrote for the Guardian, when the Times paywall was announced:

“…in Murdoch’s folly, I see opportunity….As a teacher of entrepreneurial journalism at the City University of New York, I see openings for my students to compete with the dying relics by starting highly targeted, ruthlessly relevant new news businesses at incredibly low cost and low risk.”

And that’s precisely it. Go in lean, mean and ruthless and start tearing stuff up. But know this: if your career takes you into the fold of the giants, you too will become addicted to their opium. It’s a tough drug to get over. I’ve been lucky in some ways. I’ve only ever worked for tiny, struggling commercial outlets. I thought it sucked at the time, but it meant I always had to do things cheap, and quick – and I never got hooked on the luxurious journalism of the BBC or anyone else.

But the future is bright: here’s Clay Shirkey to wrap it up:

“It’s easy to see the ways in which collapse to simplicity wrecks the glories of old. But there is one compensating advantage for the people who escape the old system: when the ecosystem stops rewarding complexity, it is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”