Adam Westbrook // ideas on digital storytelling and publishing

Best of the blogs: 2009

Posted in Adam, Journalism by Adam Westbrook on December 18, 2009

My Google Reader probably trebled in size in 2009. It’s where I get at least 50% of information, gossip, inspiration and ideas on multimedia,  journalism and the future of news. As a Christmas treat, I thought I’d share some of the best blogs of 2009 with you….

Digital Journalism

10,000 words: Mark Luckie’s site is a goldmine of beautifully presented practical advice for digital journalists. His posts have become less frequent since he became re-employed, but each one is still as valuable.

Journalism 2.0: Mark Briggs is bringing out a new book for digital journalists in 2010 – expect it to become a core text on all journalism course reading lists.

Video Journalism

Advancing the Story: Deborah Potter’s blog on video journalism serves the local American market best of all, but it still has useful advice on shooting video and interviews.

Rosenblum TV: Michael Rosenblum’s blog isn’t your standard VJ fare. As the father of the medium, he is determined to see it revolutionised, and is a vocal herald of the death of traditional TV news. He has pitched for funding on an ambitious plan to give out 1,000 Flipcams in New Jersey, and launches a new video academy in New York in 2010.

The Outernet: David Dunkley-Gyimah’s single handedly pioneered the space between video journalism and cinema; his work resembles multi-million dollar Hollywood flicks. As artist-in-residence at the South Bank Centre in London, expect more news/art mashups in 2010.

Video Journalist: Glen Canning’s site offers some great practical tips for video journalists.

Bob Kaplitz: Bob Kaplitz’s blog is a must for anyone trying to get to grips with the basics of video journalism. He’s done what no-one’s really thought to do up until now – use video to teach video journalism. Clever, huh?

Radio

David Stone: a young news editor by anyone’s standards, David’s posts on practical radio journalism are useful for any radio journalist, especially in the UK.

NewsLeader: Justin King has used Twitter very effectively this year to share advice and tips for radio journalists in the UK and elsewhere. There’s more good stuff on his blog.

James Cridland: just returned from a round-the-world tour of radio, Radio Futurologist James has posted from Canada and the US, where he’s been meeting radio producers everywhere and sharing the future of radio with the rest of us.

Photojournalism

RESOLVE, Livebooks: not just a blog, RESOLVE, managed by Miki Johnson, is also a community of photojournalists all seeking the future for their craft. The After Staff series from summer 2009 is a superb library for anyone who’s been laid off and wants to make it in the scary new freelance world.

The Travel Photographer: Tewfic El- Sawy niftily picks up the best photojournalism from around the world and showcases it. A forward thinking blog, the Travel Photographer also presents new multimedia from photogs.

Lens Blog: The New York Times’ home for photojournalism is a beautiful resource of the best images from the around the world, plus occasional advice from the experts. Great for inspiration.

Writing, Blogging & Thinking

CopyBlogger: possibly the most famous blogger in the world, Brian Clark’s Copyblogger is vital for anyone who wants to understand how to build an audience and avoid boring them with dull words.

Steven Pressfield: a recent discovery for me, Steven’s Wednesday Writing tips not only cover the art of storytelling, but also shares advice on dealing with your own mental resistance and the limiting mind.

Freelance Switch: the ultimate resource for freelancers in all disciplines,  this site has regular articles on writing, getting and keeping clients.

Lateral Action: I have referred to Mark McGuinness’ work several times in the last year, not least because it’s so damn inspiring. If you’re a creative entrepreneur, and want help staying motivated, managing your time or pushing creative boundaries head to Mark. Lateral Action is particularly special because he’s teamed up with Brian Clark from Copyblogger (above) – a dynamic duo if ever there was one.

Career Renegade: also high up on the inspiration chart is Jonathan Fields site Career Renegade. If you’re a journalist thinking of launching your own startup, and creating your own “renegade career”, for Gods sake, read his book first.

The News Business & entrepreneurship

Directors Blog: since setting up POLIS at the London School of Economics, Charlie Beckett has held conferences and given countless conferences on the future of journalism. He has also influenced the future with his ideas of “networked journalism”; his blog today provides academic insight into journalism in the brave new world.

Headlines and Deadlines: blogging from the frontline of regional press in the UK Alison Gow’s blog has insight surrounded by lots of good links.

Killer Startups: every day 15 new internet startups are posted and critiqued. You won’t find any news ones on here, at least not yet, but it’s a fantastic inspiring resource for anyone thinking of going entrepreneurial.

News Innovation: with the banner “new business models for news” you know this blog is asking the right questions; follow it and you might get the answer. In the meantime, its posted some excellent videos of Jeff Jarvis (see below) explaining why the future of news is entrepreneurship.

BuzzMachine: Jeff Jarvis has emerged as the key proponent of “entrepreneurial journalism” and is leading the way in the classroom with his work at CUNY. His blog explains with passion why the future of news is entrepreneurship. Expect more pioneering ideas from Jeff in 2010.

Online Journalism Blog: one of the best sites for analysis on all things digital, Paul Bradshaw’s blog leans towards the often ignored arena of uncovering, analysing and producing data.

Paul Balcerak: from the US, Paul Balcerak sees the future, and then writes about. He shared some of the most creative uses of video journalism earlier this year, and expertly slams down anyone who is stupid enough to resist the future.

Mashable: in the TechCrunch v Mashable war, I am (after trialling both) firmly with the latter. Techcrunchers slate Mashable for just sharing funny Youtube videos, but it covers the revolution in journalism far better and with a much more positive outlook.

The Media Business: Richard G Picard’s blogs are more like essays, but their insight into business models for journalism is profound, and should be on the reading list of anyone thinking of going entrepreneurial. His articles  in 2009 have been shared on countless blogs.

Design

Design Reviver: unless you’re solely a radio journalist you should really exploit the internet’s fantastic resources for visual inspiration. Design Reviver is one of them, featuring among other things, great wordpress themes and photoshop tutorials.

ISO50: Scott Hansen is not only a talented musician but an exceptional graphic designer who shares his own work and those that inspire him. His retro colours and collages are perfect inspiration, and his taste in music is on the ball.

FFFFound: a must for visual journalists of any kind seeking inspiration. A warning though – you’ll struggle to click through the 100+ marvelous designs and photographs from around the world which will filter into your reader.

Multimedia

4iP: it’s always worth following the latest developments from 4iP towers; they are one of the major funders of public service startups in the UK, and their blog provides a good idea of what the latest developments are – and what they fund.

Duckrabbit’s Blog: Ben Chesterton and David White have shown the rest of us how to do multimedia, especially for non-profit clients. When not producing powerful stories for those without a voice, Ben and David passionately blog about the good, the bad and the ugly of multimedia journalism.

Bombay Flying Club: meanwhile in warmer climes, the three talents of Poul Madsen, Henrik Kastenskov and Brent Foster are producing equally gorgeous content for non-profits all over the world. Their blog acts as a showcase of their beautiful work, and is a great inspiration for anyone.

Innovative Interactivity: Tracy Boyer’s seriously on the ball when it comes to using multimedia and interactivity to tell news stories. Subscribe to her blog and you’ll get thoughtful critiques of some quite amazing work which is paving the way towards the future.

A daily dose of all these blogs have filled my mind with things I never thought possible, and work of superb quality. And there’s already room for more…what blogs do you recommend?

6×6: branding

Posted in 6x6 series, Journalism by Adam Westbrook on August 17, 2009

6x6 advice for multimedia journalists

The first in a series of 6 blogs, each with 6 tips for the next generation of freelance multimedia journalists.

branding

Even as far back as 2006, the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves well. “The journalist of the future…will have more than one employer and become a brand in his own right” he wrote.  With full time jobs in well staffed newsrooms becoming more sparse, but opportunities outside traditional/mainstream journalism becoming more plenty, this prediction is coming true. So, what can you do to boost your brand?

01. own your name

The first thing to overcome is the embarassment or discomfort of ‘blowing your own trumpet’. For some people the idea of self branding is for cocky self promoters. Well guess what: if you’re going to succeed as a freelancer, some self promotion has gotta be done. Oh, and aim for confident, not cocky.

As a freelancer especially, your brand is your name. Therefore you need to own your name, especially in cyberspace. You should try and own your domain name (www.yourname.com or http://www.yourname.net or http://www.yourname.co.uk).  If you’re running yourself as a business with its own name that’s OK too.

Lisa Barone at Outspoken Media agrees: “It’s always better to have the username and not use it, then need to wait and kick yourself later when someone else grabs it. Having a unified social media username is very important in establishing trust with other members.”

Another unpopular thing to do: Google your own name. How far up does it come? If an editor or potential client needs to find you, you must be high up the rankings. You don’t need to pay for this (although you could); instead you should be putting up authoratitive quality content which gets you those all important links, diggs and retweets from readers.

Brian Clark, in his excellent Authority Rules e-book, makes the point that if “people think you’re important, so will Google.”

02. define your niche

The branding experts tell you if you’re going to have a brand, people need to know what you’re about. And you need to be able to give someone the elevator pitch about yourself too. A niche will give you a vital advantage over general-news journalists. Freelance science journalist Angela Saini for example knows what she’s good at (science) and has successfully built herself a reputation as a science journalist around that, in less than a year.

If you don’t have a niche, don’t worry too much. But just be able to sum up what you’re about: not only will it define your branding, it’ll help keep you focussed on what projects you pursue.

03. have a good great website and blog

As a multimedia journalist your content exists for the web. And so to not have your own web presence is ludicrous. But your website must be great (not just good). It must stand out and most importantly be designed to show off what you’re good at.

So:

  • if your selling point is the great photographs you take, make sure your website has a huge single column on the front page, with a flash platform displaying your best photos at their best
  • if you’re a video journalist, your front page should have an equally large single column splash video showreel
  • if you’re about the audio, think about getting a visually exciting audio player, again at the top of the front page

Here are three original, striking and inspiring portfolio websites to get you going:

6x6-portfolio-carmichaelx

6x6-portfolio-maisiex6x6-portfolio-monicax

A blog is another crucial element for the multimedia journalist, for several reasons. It keeps your website current and up to date; it allows you to build on your brand and show off your expertise with some well written authoratitive blogs; and allows you to build and engage with a community of other journalists and even clients.

Back to Brian Clark at Authority Rules: “Your content actually demonstrates your expertise, compared with a website or bio page that claims expertise.”

04. have a fresh CV and showreel

After your blog and front page portfolio, the most important thing visitors will need to be able to find is your CV/resume and showreel. Have it in the top navigation bar and in one of your sidebars.

Your CV must be in pdf format (or a Google Doc) and up to date. You can chose to have it typed up in the page as well.  Create an image button to make it more attractive. Mindy McAdams says your CV is  vital to prove your claims, so “your real work experience should be easy to find and easy to scan quickly. People will want to check this for verification, so dates should be clear, not obfuscated.”

Your showreel must also be up to date, especially if you are pitching for daily news work. Radio journalists especially: make sure your uploaded bulletin is only a few weeks old.

Upload your showreel and embed it into your web page. That way potential editors and clients don’t need to download large files to be able to see what you do. Vimeo is ideal for video. Soundslides does the job for photographs and audio slideshows. And I use Soundcloud for embedding audio. If you can, use flash to give your showreel some animation. Freelance radio journalist and web designer Katie Hall does this to good effect on her site.

05. keep your networks consistent

An important part of brand management is consistency. The internet is a hugely powerful tool for connecting with people, so it is important you spread yourself across as many social networks as possible: Twitter, LinkedIn, Wired Journalists, Demotix, Current TV and Facebook to name just a few.

But keep them all consistent. Have the same username for each – and make it your name. My Twitter name is AdamWestbrook, as is my Vimeo and LinkedIn profile. My Facebook URL is facebook.com/AdamWestbrook.

And do the same with images. Have one image of yourself (it’s called a Gravatar) and use that for your profile images. One name, one image, one brand.

06. get business cards

All these tips so far have been for branding yourself in the online world. Amazingly the real world hasn’t given up the ghost through lack of attention just yet, and it’s equally important to promote yourself at networking events, conferences and other shindigs.

Business cards are a neccessity. There are many sites offering this service, not to mention high street stores, but UK born website Moo.com has been recommended to me far too many times for it not to be good. They’ll even give you 50 free business cards as a trial.

The final word…

Now I know I’ve pushed for you to brand yourself as your own name as a multimedia journalist. It’s a lot quicker, cheaper and easier than creating an actual stand alone business. But a wise word of warning comes from James Chartand at Freelance Switch:

A personal brand traps you into always being present in your business. You will be at the mercy of your clients and your career…your personal reputation is at stake. One bad day, one slip, a job gone sour, an unhappy client spreading rumors, and your reputation is tarnished.

Next: video for multimedia journalists!