Adam Westbrook // ideas on digital storytelling and publishing

Inside the Story: designing good stories

Posted in Online Video by Adam Westbrook on April 24, 2012

Are you excited yet? There are less than 48 hours until Inside the Story goes on sale!

I’m personally psyched about the whole thing for a few reasons: firstly because it’s the culmination of three months of work, hundreds of emails all over the world, lots of planning, writing and designing, and I can’t wait to have something to show for it. Secondly because now I see the finished product I reckon it’s going to be incredibly useful for hundreds of journalists, film makers, publishers and producers who are flirting at the edges of remarkable, but aren’t quite there yet (I include myself in that).

The third reason is the most important. I want Inside The Story to do more than help digital storytellers: I also figured it could make a real difference to people all over the planet. That’s why 100% of all the money from each sale will be donated to Kiva, the developing world entrepreneurship charity.

Kiva are a real innovative non-profit: they crowd-fund loans which are given to people wanting to start their own business in countries like Kenya, the Philippines and Indonesia. The money lets these entrepreneurs invest in equipment, supplies and anything they need to get started, but would never be able to afford on their own. Incredibly, in the last six years 760,000 people have been given help starting a business with more than $3million in loans – and 98% of those loans actually get paid back!

It’s a simply brilliant way to help people help themselves and master their own destiny. Inside the Story is going the extra mile though: every penny will be given to Kiva as a donation, rather than a loan; Kiva estimate every dollar donated generates $10 in loans – so if we make $3000 through selling Inside the Story, that could create $30,000 in loans. Epic.

That’s why this book will help up your career, and the career of someone else. Remember it goes on sale Thursday morning at 0800 BST. 

Story design like a pro

All this week I’m giving teasing glimpses at the great knowledge and advice you’ll find in Inside the Story – written by some of the finest digital storytellers in the world. So far, we’ve had a look at how to prepare stories like a pro, and how to structure them in the most engaging way. But the book isn’t just for film makers. There’s advice too for web designers, photographers and interactive designers too.

What does it take to capture people on the page and engage them with your story? For Monica Ulmanu, interactive designer at the Boston Globe, it’s all about focus. Monica creates amazing multimedia interactives for the Boston Globe’s website – there are some must-see examples in the book. So what is the secret to good design?

“Focus your user’s attention on one element at any given time. Carefully craft your design so that particular element stands out. Constantly ask yourself: What do I need to show right now to make the message clear, the story easy to follow and uncluttered?”

Another peek inside Inside the Story

Monica follows this up with some great graphic-design tips on how to direct a viewers’ eye through the page. It’s advice echoed by web designer Sergio Acosta, co-founder of Designing Stories. He says web design needs to move away from making templates and instead use design to give the visitor an experience – in essence a narrative.

“Storytelling design is the experience a web designer creates out of a narrative. So, look for the visual cues and the key words that will set the design apart.”

And when it comes to creating immersive experiences, the New York Times is up there with the best. In Inside the Story you’ll get to hear from the NYT’s Multimedia Editor Andrew DeVigal, who leads the team responsible for some real innovations in multimedia storytelling, including a story which was commended in this year’s World Press Photo Awards.

…great journalists ask those questions in which the answers provide insights and pushes us to think in entirely new ways. In asking these questions, curiosity often leads to innovation and in providing new angles to a story or situation.

Andrew gives examples of how his team solved problems and created a new way of experiencing stories on the web  – you can find out what they did on Thursday.

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Inside the Story and where are you?

Posted in Entrepreneurial Journalism, Online Video by Adam Westbrook on March 26, 2012

A few weeks after announcing it, I’m excited to reveal more about the storytelling book project I’m working on at the moment.

It now has a title: Inside The Story: a masterclass in digital storytelling from the people who do it best – and a website. It’s been tested in most browsers (and will look a bit different in some) so do let me know if you spot any problems.

UPDATE: there’s now a Facebook page for you to get involved in too – click here to take a look

Some of the best multimedia storytellers out there are currently working hard on their contributions for the book, and we’re going to begin layout next week.

So far, I can promise you will learn about how to structure and pace stories from award winning film makers Claudio Von Planta and the Bombay Flying Club, how to make people engage with complex issues from Catherine Orr, who helped create Coal: A Love Story, and practical advice on coming up with innovative ideas from Andrew DeVigal, Multimedia Editor at the New York Times and photojournalist Jonah Kessel.

And that’s the just the beginning! Every day I work on the book the more convinced I am it’s going to be a really useful resource for anyone who wants to be better at storytelling on the web. And all the money goes towards Kiva, the developing world entrepreneurship charity.

If you’re even in the slightest bit excited by the book, please put your name in the email box at the bottom of the preview page. No spam, I promise, but a note in advance of the book being launched. And most importantly please share it with everyone who could benefit from it!

In a mission to learn as much along the way as possible I’ve designed the web site myself in HTML5 and I’ll post some lessons I’ve learned as a novice web designer in a future post.

So that link again: Inside The Story.

Over to you

I write a lot on here about the need for more starters, initiators, entrepreneurs and storytellers who are committed to quality over quantity. And I know there are lots of you out there, I just don’t know who you are.

Quite often I get offers of work which for one reason or another I am unable to take up, and my list of people to recommend is actually quite short.

So I want to build a database, if you like, of excellent multimedia producers, filmmakers, directors, photographers, web designers, who I might potentially collaborate with on an exciting online project or be able to recommend to clients. I might also be able to hook you up with other collaborators.

No guarantees on either of those, of course, but if you’re interested in collaborating with others then please drop me an email with a line or two about yourself and a link to your best work.

I should stress I’m only interested in working with people committed to investing time in ambitious, high quality work. If you’re about quick hits and talking heads, that’s fine, but not what I’m looking for. The email address is adam [at] adamwestbrook.co.uk.

In the UK or Europe (for direct collaboration)

  • Film makers
  • Photographers
  • Researchers

And anywhere in the world (where we could collaborate remotely)

  • web designers
  • graphic designers
  • interactive designers
  • motion graphics animators
  • infographic and data journalists

I’m looking forward to hearing from you!