Web video: myths and facts

What type of videos are really popular online? TV show clips? Music videos? News pieces?

Deborah Potter over at Advancing the Story‘s come across some interesting research into what our online viewing habits really are – and it makes some interesting reading.

• Comedy/bloopers: 26%
• Movie previews: 29%
• Music videos: 31%
• News stories: 32%
• But, it concludes, “the most-watched online videos are not professionally produced” with video shot by consumers taking up 43% of regular online video viewing.

Is there a lesson here in the tastes and expectations of web viewers? I think it means journalists need to post more video online – but once and for all abandon the old styles and formulas of story telling.

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Multimedia emergency plans

Nice post by Mark Luckie at 10,000 Words on ways for journalists to cover big breaking news stories in multimedia.

Often these new methods get overlooked in the race to get the story the traditional way; Luckie shows just how valuable it can be to keep multimedia in mind.

Click here to have a look.

(Hat tip: Deborah Potter at Advancing the Story)