I’ve used it lots of times to teach storytelling and sequences to my students.
Well, last week the 2010 awards were held and there’s a new winner: Adam Ellick from the New York Times.
So what makes this an award winning piece of journalism?
For me, it shows one thing and one thing alone: video journalism is about the story. The buck stops there. Here’s why.
Technically, this film is far from perfect. Some of the shots are badly framed, the voice over is stodgy, and the sound on some of the interviews is below par. Other contenders for the award were technically much stronger – for example, Vaughan Smith’s film made during a firefight in Afghanistan.
The pictures aren’t all that, either. There are some nice show-don’t-tell moments in the piece, but a little bit too much b-roll of traffic and rooftops for my liking .
And there is a narrative, but other contenders showed how it could be done better.
But Adam has one thing: the story. An amazing story: two entrepreneurial brothers, in the middle of Pakistan, supplying a large part of the world’s gimp masks and fetish wear. And he has access to it all: he has the brothers opening up, being frank and revealing on camera. He has the company’s designer, saying she’s partial to a bit of leather in the bedroom.
And he has the surprise. Watch the film and you get a rare “no way!” moment when you find out what’s going on.
Lesson: it’s the story and the story alone.