Adam Westbrook // ideas on digital storytelling and publishing

Inside the Story: a huge thankyou

Posted in Entrepreneurial Journalism by Adam Westbrook on June 20, 2012

I’ve been looking forward to this one since January. 

Yesterday I had the distinct pleasure of wiring $4339.99 to Kiva, the developing world entrepreneurship charity. That’s the total sales raised from shifting nearly 1,000 copies of Inside the Story: A Masterclass in Digital Storytelling from the People who do it Best. It’s an  astonishing amount of money for a brilliant charity.

E-junkie, who handled all the book sales, confirms nearly 1,000 sales

If you’re wondering why the final figure isn’t a round number, remember Paypal and Google Checkout both take a fee per transaction. Each sale therefore raised between £3.12 and £3.15, depending on exchange rates.

The final amount, ready to go to Kiva

The money is now with Kiva, who estimate that every dollar donated (as opposed to loaned) generates ten dollars in loans – so we could effectively have created more than $40,000 for a brilliant charity. If you haven’t caught up with what Kiva do, then check them out here.

I’m personally astonished by the final amount we’ve raised. I had tentatively hoped we would make about $2,000 or maybe $2,500 tops. But to hit nearly $4,500 is just mind-blowing, so thank you if you bought the book, and thank you again if you encouraged others to buy it by blogging or tweeting about it.

I’d also like to thank the 25 brilliant contributors who gave time and effort into making the book happen. The charitable fundraising aside, the response from readers has been fantastic; I’ve had emails from people all over the world who say its inspired them to up their storytelling game in a big way.

What next?

Some of you have asked why the book was only on sale for a temporary period. It’s a logistical thing, mainly: there isn’t a convenient way to set up transactions so the money goes to Kiva as soon as the book is bought, and so I have to look after sales and make a one-off donation. That, plus dealing with customer service emails takes up a lot of time, which I don’t have.

However, Inside the Story will return this summer, and will be permanently available, either for free, or with an optional donation. If you would like to know when that happens, then signup to the mailing list here.

On being generous

I’ve also been asked why I did the project in the first place. Why put so much effort into something like this, without any reward for me? This isn’t how entrepreneurial journalism is supposed to work, surely!

Well, I had my own motivations. I had the idea for the book last year so for one, I just wanted to start and finish it. I felt there isn’t a book like it out there and that people would find it really useful. Completing an ambitious project like this builds momentum to start new projects. It was also a fantastic learning opportunity. In order to make the book happen I had to teach myself Adobe InDesign, HTML, CSS and some Javascript, plus build on my online publishing experience. I’ve learned a lot about digital publishing in the last few months, skills which will feed into my next projects.

It also gave me the opportunity to get in touch with some of my favourite storytellers, journalists and film makers and collaborate with them.

But above all, it’s practicing a fundamental pillar of online publishing and enterprise: you must be generous. If you want to build an audience or a community around what you do and what you love you have to be willing to give away a huge amount, willingly, happily without want for immediate reward.

You have to be willing to share what you learn, give away your best secrets and skills, bring others along on the journey with you. That’s why I’ve spent several hours writing a new blog post every week for the last five years, which I give away for free, with no advertising and no fees attached. It’s why I always try to respond to emails from readers, give interviews and help with student dissertations.

As well as demonstrating you know what you’re talking about, it also builds trust and grows attention – two things in hot demand.

Note that generosity doesn’t include tossing off short lazy blog posts, or poor quality podcasts every so often. Real generosity is crafting something of exceptional quality, like Inside the Story, or even Everything Is A Remix, and then giving it away for free.

So, if you’re stuck about what to do next, and where to go from here, try being unashamedly generous. Give away free advice on Twitter, offer your filmmaking or writing skills for free for a day; hey, you could even publish an ebook.

Think about what you know, what you’re good at, and what you love spending your time doing, and then ask how that can be put to good use helping other people. 

3 Responses

Subscribe to comments with RSS.

  1. […] Inside the Story, which raised $4400 for Kiva this spring, came about by taking Seth Godin’s book What Matters Now and applying its approach to a completely different field of digital storytelling (you’ll notice Seth gets a nod in the book). […]

  2. Claudio von Planta said, on June 25, 2012 at 7:27 pm

    Congratulations to such an impressive success – thanks for asking me to contribute to ‘Inside the Story’ and share the spirit of generosity.

  3. […] first run raised a more than $4,000 for the developing world charity Kiva, which blew our socks off. It’s more than we could have […]


Comments are closed.

%d bloggers like this: