Adam Westbrook // ideas on digital storytelling and publishing

Inside the Story: quality counts

Posted in Online Video by Adam Westbrook on April 25, 2012

The countdown is on! There are less than 24 hours to go until Inside the Story: a masterclass in digital storytelling by the people who do it best is released upon the world. You’ll be able to buy a copy from 0800 BST tomorrow, Thursday 26th April 2012.

The English version will be live from tomorrow and German, Spanish and Catalan editions will be available in the next few weeks.

But how much is Inside the Story going to cost? Good question. We’ve thought really hard about pricing and we want this book to be affordable and make lots of money for Kiva – who we’re raising money for.

So I’m thrilled to announce the book will be yours for a ridiculous $5.00!  It’ll be on sale in US dollars, which will be converted to your local currency when you buy (but it’s roughly €4.50 or £3.75) – an absolute bargain.

It means we’ll need to shift lots of copies to raise all the money we want for Kiva though – so in exchange for getting in cheap you must promise to share it with as many people as possible! But there’s a catch: Inside the Story will only be available for a matter of weeks (so don’t hang around).

How to tell quality stories like a pro

You’ve had a week of sneak previews and there’s space for just a few more. In the last week, I’ve previewed advice from the book about how to plan stories like a pro, structure them properly and use design to your advantage. And that still covers a mere third of what’s in the book!

If Inside the Story is about one thing, it’s quality: it is aimed directly at producers, film makers, video journalists, photographers and designers who are in hot pursuit of creating remarkable stories for the web – stories that really impact people. For most of us, we fall short a lot of the time. So what are the secrets of achieving quality?

A great person to ask is Richard Koci Hernandez: a pioneer of multimedia storytelling – for which he’s even won an Emmy. In a great chapter which rounds off the book, Koci shares six tips for anyone who wants to aim high.

“Spend time everyday consciously shooting pictures, recording sound etc. Work deliberately on improving a multimedia skill, because practicing your craft is one of the biggest productivity payoffs around.”

Richard Koci Hernandez, Brian Storm and John Pavlus in Inside the Story

If you thought there was an easy way round getting good at storytelling you were wrong! Koci is backed up by another multi award winning producer, Brian Storm, Executive Producer at MediaStorm, again nominated for a prestigious Webby Award earlier this month. For Brian there is one sure-fire path to achieving good quality.

“We look for projects that have deep reporting, especially a commitment to coverage over a long period of time. Then we spend as much time as necessary in post production to pull the best possible story from the coverage.”

Brian explains more about the secret ingredient of quality storytelling and how to apply it to your projects. And perhaps counterintuitively, a final word from yet another award winner: John Pavlus, who’s produced multimedia for NPR, the New York Times and the Atavist among others. For him, the secret of achieving quality is something else entirely.

“Make it suck”.

Trust me, it makes perfect sense when you read his full article – and there’s only one way to do that! Sign up to the Facebook page, join the mailing list, and make sure you’re on this website tomorrow morning.

Inside the Story will be on sale for a limited time only – a matter of weeks, so don’t hang around!

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