Why being brave with online video pays off
About this time every year, universities across the UK prepare for ‘clearing’: a space of chaos where students who didn’t get the grades they expected hurriedly try to arrange to get onto a different uni course.
It’s big business for some universities because it gives them a chance to snap up students (and therefore cash) who were originally going somewhere else.
It’s the numbers game that ‘old’ marketing is based on: shout in the face of enough passing strangers and some will buy your product. What an outdated, expensive and arguably ineffectual way of doing things.
Take a look at this lo-fi approach by the University of Lincoln.
The humour speaks directly to the prospective students, and was clearly made by students at Lincoln, rather than a distant production company. It was a very brave decision by the university’s marketing team (especially when you understand all the clearance/bureaucracy that goes with universities) but I think it’s paid off.
No surprise this one’s gone viral, getting the University of Lincoln more attention than a glossy ad on television.
That’s why you should be brave with your online video.
Hattip: Dave Lee