Are you really a visual storyteller?
Lots of multimedia producers describe themselves as “visual storytellers”: a sort of umbrella term to cover off video journalism, photography, motion graphics and maybe flash interactives too.
And as an umbrella term it’s a good one..but how many visual storytellers are really that?
The mantra in creating television news, documentaries, cinema and now online video – is to let the pictures tell the story. But this is actually extremely rare: watch the majority of news, docs and online video stories and instead the words lead the way, dragging pictures along behind them.
So what is visual storytelling?
To be a visual storyteller you should be able to tell a story with as few words as possible – maybe even none. If someone was watching your film with the sound turned off, would they understand what was happening?
There are a huge number of tools we can use as visual storytellers to convey messages with images alone: from the type of shot we use, the editing style, whether we go handheld, use a steadicam or sticks, transitions, repeated motifs and all sorts.
The first 10 minutes of Dirty Harry have absolutely no dialogue; the last 20 minutes of Sam Mendes’ Road to Perdition contain just six lines of dialogue but bring the story to bloody climax and denouement. You know exactly how someone is feeling, what they’re thinking, and what they’re going to do next – but you haven’t been told in words, you’ve been shown.
One thing is for sure: it is easier said than done. My last production, explaining the AV Referendum had more than 600 words in 4 minutes. Rubbish.
Can you tell a whole story with no dialogue? You bet’cha. I love this 3 minute short by Norwegian film maker Kristoffer Borgli. Drama, plot twists, humour and suspense – all in three minutes – all without a single word being uttered.
Why not set yourself a challenge to tell your next story in 100 words…or less?