Adam Westbrook // ideas on digital storytelling and publishing

What Blackadder can teach you about video journalism

Posted in Journalism, Online Video, studio .fu by Adam Westbrook on November 24, 2010

Some films are just a struggle to bring into this world.

I’ve found you can spot them early on: you can’t quite nail the story, or your character’s not willing to really get involved; or it starts to get runaway-complicated. These problem films affect novice video journalists and film makers more often. It damages morale and we think: ‘this film-making malarky isn’t nearly as fun as it looks.’

What do you do in those situations? 90% of people give up.

But the actual solution, to borrow from the brilliant Steven Pressfield, is to ‘shut up and keep humping’. Keep working away at that film, regardless of how miserable the trench warfare is. Turn up every day until it’s done. It isn’t fun. It’s hard. But don’t you dare give up.

And every film can be rescued. If you don’t believe me, take inspiration from one of the most famous scenes in British television history – which very nearly never happened.

The original footage shot, the producers realised they had a flop on their hands….but through creative thinking, team work and sheer bloody minded determination they worked this last scene until it came kicking and screaming into the world.

And it came out as an iconic piece of television.

One Response

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  1. Dan said, on November 24, 2010 at 6:08 pm

    It’s a common theme – the original footage shot for Sesame Street was judged to be a failure, and led to restructuring of the entire show (Originally the human actors and puppets were kept entirely separate to avoid confusing children – turned out that children switched off when the puppets went away!)


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