Adam Westbrook // ideas on digital storytelling and publishing

How to push the boundaries in online magazines

Posted in Journalism by Adam Westbrook on March 18, 2010

Not long after I suggested the digital magazine could hold a key to the future of journalism, there’s some great stuff being done by the more forward thinking magazines out there.

Really great stuff.

VIV Magazine have pushed the boundaries to produce this visually stunning digital interactive, which will headline their first iPad edition as soon as the device is on sale.

Before you go, check out the behind the scenes video of how they put this together. They used the RED camera, against a green screen to film their models at a high frame rate. Sure, this set up is beyond the average weeks work for many magazines, but VIV have got the right ethos.

“…we are not doing motion for motion sake….Motion allows us to enhance the story…What is important is it works to serve the bigger story.”

4 Responses

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  1. Mark Robertson said, on March 18, 2010 at 8:18 pm

    Forward thinking it may be, but the style is very backward looking.
    At best it’s a rip of Sin City, at worst it’s just a rehash of a bad 1990s computer game … and just think of all those cut scenes that you skipped through because they bore little relation or added nothing to the whole experience.
    This might be the downfall of a lot of iPad publications; thinking they can throw everything at the platform and readers will flock to see/buy their multi-media masterpieces.
    Many may end up being style over substance, which at the end of the day is bad for everyone concerned.

  2. adamwestbrook said, on March 18, 2010 at 8:51 pm

    I see your point Mark, although couldn’t you argue many (glossy) print magazines are also style over substance? Overphotoshopped pictures trying to light up “10 ways to pick your toenails”? etc?

  3. Mark said, on March 18, 2010 at 10:09 pm

    That will, of course, be the way forward. It’s just that I hoped for something more, rather than the rehash that seems to be the way forward.

    And of course you are right, lowest common denominator will rule; I just hope there are some truly original publications that will show or lead the way into the future.

    Like many, I am guilty of cliche and “overphotoshopped pictures” its just that I always hope for better of the next generation.

  4. […] The digital magazine pushing the boundaries of online storytelling […]


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