Adam Westbrook // ideas on digital storytelling and publishing

Putting some Fresh Eyes on journalism

Posted in Fresh eyes series by Adam Westbrook on February 25, 2010

What happens if you ask a cinematographer, a musician, a branding expert, a designer and a programmer about the future of news?

Might sound odd, but the idea of colliding disparate disciplines has a history of sparking innovation. Johannes Gutenberg, for example, wanted to come up with something which combined the power of the wine press, with the flexibility of the coin punch..and came up with the printing press. Mercedes-Benz brought in someone completely random – the watch maker Swatch – and together they came up with the Smart Car.

Getting an outsider’s approach sheds new light on old problems, and reveals tips, tricks and viewpoints those of us inside the bubble will ever think of.

So all next week I’ll be getting those very experts to cast their eyes over the future of news. What can us hacks learn from a film maker, or a branding guru? You’ll find out right here on Monday.

4 Responses

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  1. andimcdaniel said, on February 25, 2010 at 3:48 pm

    Great idea. Looking forward to it.

  2. Tasha said, on February 28, 2010 at 2:29 pm

    Hi Adam, I recently attended the BrightonSEO meet up which actually turned into a heated discussion on the the future of journalism in the end!

    See website link for my blog on a new link-selling deal with 100s of newspapers that aims to “save” ailing journalists! It was pitched at the meetup by an ex-black hat SEO… and although he wasn’t too popular, he gave a strong argument.

  3. Richard Kendall said, on February 28, 2010 at 11:05 pm

    Frankly it can’t do any harm, what would Johannes make of the situation today?

    What those in positions of media power and control do with this sort of discussion, inspiration and information is the key to progress.

  4. […] random experimentation and musings that consume my life.  This is part of Adam Westbrook’s Fresh Eyes series, where he asks people within and without journalism with non-traditional perspectives to […]


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