Why charities need multimedia journalists
Last week I showed my journalism students an audio slideshow by multimedia producers Duckrabbit. Sat in silence, they watched Francoise’ story and got into a healthy debate afterwards about the piece.
They loved the text on the screen, and the images; but most of all, as one student put it “I like how she tells he own story without any reporter’s voice”.
Duckrabbit have just launched a powerful new series with Medicins Sans Frontiers, and if you speak to Ben Chesterton from Duckrabbit you’ll quickly learn letting people tell their own story is what he’s all about.
Told only in their own voices all the website asks you is to send a message of support. At first that might seem a bit daft…Surely what they need is cash right? Well if you watch their videos you can find out about their lives, you can find out they’re not much different to you and me…secondly your messages of support do make a difference. I worked in camps in Kenya and the thing that people were most frightened of was being forgotten, the sense that no-one cares.
Journalists realised a few years ago there is good work available telling the powerful stories of NGOs, charities and the people they help.
More NGOs though need to come round to that idea, and understand the journalist’s storytelling skills will add a punch that no black and white footage with dreary voice over ever could.