Adam Westbrook // ideas on digital storytelling and publishing

Journalism & the environment

Posted in Broadcasting and Media, International Development by Adam Westbrook on October 15, 2009

On the weekend dozens of climate change protesters climbed onto the roof of parliament in the latest stunt to get public attention for the cause. They used ropes and ladders to scale perimeter fencing before climbing up onto the roof of Westminster Hall.

The purpose: to ask MPs to sign a climate manifesto on Monday morning.

I write about journalism and multimedia for most of the time, but because it’s Blog Action Day today, I’ve been thinking about where the two meet. And the answer, it seems, is not in many places.

Let’s think about how the mainstream media cover the issue of climate change. It is of course well documented in broadcast news, with reports every few weeks (for example, from the BBC’s David Shukman). Big newspapers like the Guardian and Times have their own ‘environment’ sections online, featuring the calls of action of Bibi Van Der Zee among others.

And of course there have been landmark cinema releases including Al Gore’s glorified powerpoint presentation, Inconvenient Truth and Franny Armstrong’s Age of Stupid.

As for new media, when I checked 63,000 climate change related websites had been bookmarked by delicious. 69,000 videos are on Youtube with the similar tags.

Are we more informed as a result?

It’s an important question because there is little argument climate change is the most significant and global threat facing us today, and tomorrow. And for the next century.

It deserves more than 90 seconds in the 6 o’clock news every few weeks, and a feature in the G2.

The mainstream media, I think, have missed a massive opportunity to really inform the public on a regular basis. It affects us all, there is an appetite for news, analysis, advice on climate change. Yet it has no regular and protected space on our TV screens, supplements or radios (with the exception of One Planet on the BBC World Service).

PlanetDoes it not deserve a regular, accessible, digestible and regular form of coverage?

I would love to see a weekly magazine show, dedicated entirely to the environment. It would have the usual magazine-format mix of the latest news, interviews with important people in the fight against global warming, reviews of the latest green cars or gadgets, and practical advice on cutting your own carbon emissions.

The closest we ever came to that last item in the UK was Newsnight’s failed Green Man experiment.

Importantly this new video-magazine would not be preachy, it would accept the realities and practicalities of modern living, but show us solutions to those problems.

Perhaps we could all become united around this weekly offering, which shows us how to work together and take small steps as individuals to limit the effects of climate change, and make those dramatic Westminster protests unnecessary.

Just a thought. I suspect though it will be for new & social media to fill the gap.

One Response

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  1. rogerthesurf said, on January 17, 2010 at 11:13 pm

    There might be global warming or cooling but the important issue is whether we, as a human race, can do anything about it.

    There are a host of porkies and not very much truth barraging us everyday so its difficult to know what to believe.

    I think I have simplified the issue in an entertaining way on my blog which includes some issues connected with climategate and “embarrassing” evidence.

    In the pipeline is an analysis of the economic effects of the proposed emission reductions. Watch this space or should I say Blog🙂

    http://www.rogerfromnewzealand.wordpress.com

    Please feel welcome to visit and leave a comment.

    Cheers

    Roger

    PS The term “porky” is listed in the Australian Dictionary of Slang.( So I’m told.)


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