Adam Westbrook // ideas on digital storytelling and publishing

Web video: myths and facts

Posted in Journalism by Adam Westbrook on July 10, 2009

What type of videos are really popular online? TV show clips? Music videos? News pieces?

Deborah Potter over at Advancing the Story‘s come across some interesting research into what our online viewing habits really are – and it makes some interesting reading.

  • Comedy/bloopers: 26%
  • Movie previews: 29%
  • Music videos: 31%
  • News stories: 32%
  • But, it concludes, “the most-watched online videos are not professionally produced” with video shot by consumers taking up 43% of regular online video viewing.

Is there a lesson here in the tastes and expectations of web viewers? I think it means journalists need to post more video online – but once and for all abandon the old styles and formulas of story telling.

One Response

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  1. Jon Moss said, on July 11, 2009 at 11:17 am

    Interesting stats Adam. I think it is all about niche content, videos that people are really keen to find and watch. If you have a hobby, want to look at a product, a hotel, how to do something, there is likely to be something available.

    Also, something we’ve discussed before, relevant video content from your locality. I am sure this is a growing area as barriers to doing video come down, and adoption of video devices goes up.

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