Web video: myths and facts
What type of videos are really popular online? TV show clips? Music videos? News pieces?
- Comedy/bloopers: 26%
- Movie previews: 29%
- Music videos: 31%
- News stories: 32%
- But, it concludes, “the most-watched online videos are not professionally produced” with video shot by consumers taking up 43% of regular online video viewing.
Is there a lesson here in the tastes and expectations of web viewers? I think it means journalists need to post more video online – but once and for all abandon the old styles and formulas of story telling.