Adam Westbrook // ideas on digital storytelling and publishing

Sometimes snooping for an exclusive doesn’t work

Posted in Broadcasting and Media, Journalism, News and that by Adam Westbrook on January 25, 2009

Lots of interest in Hull’s FA Cup fixture this weekend.

Partly because a bunch of Milwall hooligans stuck in the 1980s decided to tear up some of the ground, but also because the club unveiled their new signing.

Costing £5m Bullard is the big investment which they’re hoping will secure their place in the Premier League.

Adam Westbrook

L-R Phil Brown, Jimmy Bullard, Paul Duffen (Adam Westbrook)

We first got wind he could be signing last Thursday but often with football, speculation is just that, and getting a confirmation (especially on a big deal) is near impossible before the job is done.

It happened that on Thursday evening I was part of a party of local hacks being taken out for a curry by Hull City boss Phil Brown.

Ahead of the meal my editor texted me: “see what you can find out about Bullard.”

Time for some snooping.

Phil and the rest of the management arrived at the restaurant as we were all sitting down. A hugely engaging and entertaining guy, he announced straight away:

“Can I just say lads, Bull is off the menu.”

Sometimes snooping for that exclusive will get you nowhere…


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