A new era
So it was as powerful and emotional and historic as November 4th, and more.
Billions, they reckon, watched Barack Obama’s inauguration; 4 million made the pilgrimage to Washington DC to see it for themselves.
From a journalist’s perspective days like this are always fascinating and exciting. I thought some mind find it useful to see how the local radio station I work for covered it today.
Local v national
Generally, local media have 2 choices when it comes to big national/international stories:
- You are a local station, you cover local stories primarily
- You are an outlet in tune with your local audience and the wider world.
In radio certainly – many managers consider local news a major facet of their “localness” requirements – and will often inforce ‘Lead on Local’ policies.
Even without, local journalists sometimes feel guilty at covering non-local stories.
Where I work, we take option 2. There is a wider world out there, and often things happen nationally/internationally which affect our listeners lives.
When people turn on the radio, they expect to be briefed on all the big stories – and what’s happening NOW.
We decided editorially last week it would be THE story today, despite another strong local story which has been developing for a week vying for lead.
So we put lots of effort in advance of today getting local reaction to the historic inauguration. In our main lunchtime bulletin we ran an in-house report looking back at Bush’s legacy. We also tracked down American’s living in our area, as well as academics and politicians.
Mixed with audio from our national news wire service we had comprehensive coverage.
Perhaps overambitiously we tried to take a live feed from Washington at 1700 to catch the opening words of Obama’s oath. A nice idea, thrown out of whack when the ceremony was delayed (for the first time in 200 years!).
In terms of writing, a day like to day is a journalists dream, with all sorts of options for epic and creative copy.
Compare that to our local rival (who I won’t name); at 5pm, as Obama was about to step up to take the job of President of the United States, they led with a local crime story.
The inauguration came last “and finally…”
As a listener/viewer/reader would you feel in touch with the world?