Local radio doing video content

Following on from – and in fact contrary to – my post a few weeks ago about online content on local radio websites.

I wrote local radio is lagging behind in terms of the quality of web content.

Here’s a good example of stations making it work – Bauer Radio’s Radio Aire (Leeds) produced a video report for the verdict in the Karen Matthews trial in the UK.

Journalists at the station – and others in the Big City Network – were able to throw listeners to it to enhance their coverage of the sensational trial.