Adam Westbrook // ideas on digital storytelling and publishing

Local radio doing video content

Posted in Broadcasting and Media, News and that by Adam Westbrook on December 9, 2008

Following on from – and in fact contrary to – my post a few weeks ago about online content on local radio websites.

I wrote local radio is lagging behind in terms of the quality of web content.

Here’s a good example of stations making it work – Bauer Radio’s Radio Aire (Leeds) produced a video report for the verdict in the Karen Matthews trial in the UK.

Journalists at the station – and others in the Big City Network – were able to throw listeners to it to enhance their coverage of the sensational trial.

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