Adam Westbrook // ideas on digital storytelling and publishing

Write on

Posted in Uncategorized by Adam Westbrook on February 2, 2007

Apologies first off for the terrible pun which is supposed to be the title of a blog about good writing. Can’t have everything though.

I’m feeling pretty drained after an intensive few days in the first of a series of masterclasses that make up part of my journalism course at City University. Alongside watching Guiness adverts over and over, realising our collective cultural and historical ignorance and sweating away in a box size room full of 40-odd people we’ve also been given an introduction to what I’ve realised is one of the main pillars of journalism: good writing.

It’s perfectly easy to make it in journalism as an alright writer (and probably a shit one too) and plenty do. This week with department head Adrian Monck was about trying to be a really good writer and taking writing seriously.
And in the last few days we’ve got to read and watch some pretty brilliant stuff. The classics were in there: Michael Buerk’s famous reports from a famine ridden Ethiopia, and the beautifully crafted introduction to the World At War. You get a whole new appreciation of them when you try and improve them, and instead write something laughable.

It’s all made me realise how important good writing is even in television, where the pictures are supposed to tell the story. If you look at some of the most famous journalists, they’ve all been good writers: (my favourites) Ed Murrow, Bill Neely, Barnaby Phillips and Matt Frei.

And why is good writing important? Here’s Vin Ray in his rather good book Television News:

“If there’s one area which really separates the best correspondents from the rest it’s good writing…the best scripts can be defining moments in themselves; and the very best are, once heard, never forgotten…good writing and delivery and a lightness of touch will lift and illuminate the driest and most difficult subjects.”

So here’s to good writing. I don’t think I’ll ever achieve it, but I’ll at least try. And if you’re wondering what the hell I’m on about, here’s an example of something special: the BBC’s Matt Frei on poverty in Japan; it’s creative, surprising, conversational and hooks you in:

“It’s 11.15 am. The queue is getting longer – and more nervous. Some people have been here since dawn. Expectations are rising. They’re afraid the free bowls of soup will run out. For many this could be the only hot meal of the week. Listen to the sound of hunger:

[NATURAL SOUND]

No this is not North Korea. Nor a slum in China. But Japan – and these are the homeless of Osaka.”

From Vin Ray, Television News

One Response

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  1. Chris Doidge said, on February 3, 2007 at 9:33 am

    Matt Frei is almost peerless when it comes to writing for broadcast. Might be his voice as well, but he’s very hard to ignore when he comes on the TV/Radio.


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