Adam Westbrook // ideas on digital storytelling and publishing

“Never a better time to be a journalist”?

Posted in Uncategorized by Adam Westbrook on December 31, 2006

An interesting article from November’s Press Gazette caught my eye last week.

Andrew Neil: ‘It’s Never a Better Time to be a Journalist’ (November 9 2006) gives an insight into what Neil thinks jobs for people like me will be in years to come.

While some are pessimistic, especially for the poor sods training to be print journalists, the Scottish ex-editor’s not so negative…although he thinks big changes are afoot.

“In the age of the internet and 24-hour television and radio news means that journalistic ethos will soon have your newspaper belly up and in the graveyard.”

This was his most interesting idea:

“The journalists of tomorrow will write for newspapers, contribute to magazines and podcasts, work for TV production companies, write their own blogs, because you wouldn’t give them a column – and then they will sell the blog back to you at an inflated price…

“The journalist of the future…will  have more than one employer and become a brand in their own right.”

A brand in our own right? So is this future one of the permanent multi-platform freelancer? I don’t think that would be so bad.

And I think we can see the branding idea beginning around here too…perhaps before long there’ll be Chris Doidge Ltd, Rachael Canter Inc., James Laidler Corp and Adam Westbrook Inc (as scary as that sounds!)?

Suddenly 2007 sounds quite exciting…

6 Responses

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  1. Chris Doidge said, on January 3, 2007 at 11:14 am

    Did I forget to tell you I was incorporated? By the end of 2007 I’ll be demanding image rights every time you link to me!

  2. James Laidler said, on January 8, 2007 at 6:10 pm

    Haha it’s great to see this – and it’s undoubtedly true. I’m redoing my whole blog as I’ve been give job offers based on audio/visual content I’ve had up there. So to attenuate a web presence to something other than a blog, in fact, turning it into a brand, is the very best method of sticking your head above the parapet.

    In fact, several editors have said to me that they won’t even consider hiring someone who doesn’t have a blog or some sort of multimedia/multiplatform content…

  3. 6×6: branding « Adam Westbrook said, on August 17, 2009 at 5:29 am

    […] Even as far back as 2006, the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves well. “The journalist of the future…will have more than one employer and become a brand in his own right” he wrote.  With full time jobs in well staffed newsrooms becoming more sparse, but opportunities outside traditional/mainstream journalism becoming more plenty, this prediction is coming true. So, what can you do to boost your brand? […]

  4. […] Even as far back as 2006, the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves […]

  5. […] Even as far back as 2006, the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves […]

  6. Ludie Flanery said, on March 12, 2012 at 6:04 pm

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