“Never a better time to be a journalist”?
An interesting article from November’s Press Gazette caught my eye last week.
Andrew Neil: ‘It’s Never a Better Time to be a Journalist’ (November 9 2006) gives an insight into what Neil thinks jobs for people like me will be in years to come.
While some are pessimistic, especially for the poor sods training to be print journalists, the Scottish ex-editor’s not so negative…although he thinks big changes are afoot.
“In the age of the internet and 24-hour television and radio news means that journalistic ethos will soon have your newspaper belly up and in the graveyard.”
This was his most interesting idea:
“The journalists of tomorrow will write for newspapers, contribute to magazines and podcasts, work for TV production companies, write their own blogs, because you wouldn’t give them a column – and then they will sell the blog back to you at an inflated price…
“The journalist of the future…will have more than one employer and become a brand in their own right.”
A brand in our own right? So is this future one of the permanent multi-platform freelancer? I don’t think that would be so bad.
And I think we can see the branding idea beginning around here too…perhaps before long there’ll be Chris Doidge Ltd, Rachael Canter Inc., James Laidler Corp and Adam Westbrook Inc (as scary as that sounds!)?
Suddenly 2007 sounds quite exciting…