Local TV on the way?
The BBC’s Laughton Report investigated the impact of the BBC’s uber-local TV project, piloted in the West Midlands about a year ago, a daily 10 minute programme of news focussing on small areas. It concluded there was:
“no statistically significant impact on newspaper circulation figures in the region” and that “Daily recorded 7-10 minute bulletins and on-demand news items and features are unlikely to have a significant impact on other players in local markets.”
As a result, the BBC is apparently planning a full roll out of 66 Local TV strands across the UK pending a Board of Governers’ decision. The Newspaper Society doesn’t agree though and is inherently threatened by the BBC’s plans.
As indeed all newspaper hacks seem inherently threatened by anything that doesn’t use endless reams of paper and utilises that magic substance they call ‘electricity’.
As a wannabe VJ at Uni in Warwick, near Coventry, I near soiled myself when the pilot began in my area. It was for the most part successful (i.e. interesting) and was a mixed bag of crime, council news and silly stories. The production quality was at times questionable, but overall good.
I hope it rolls out next year, and I don’t think it’ll threaten local papers, just offer them stiff competition. Most local papers have a regularly updated website anyway.
But Joe, a colleague on my BJ course here at City, made quite a good point about the Local TV idea. It would seem there’s an inherent contradiction within the scheme. On the one hand, it makes news as local as it can get – daily 10 minute chunks of stuff at the end of your road; the people who tend to dig this sort of stuff are in their autumn years, and wary of new technology.
On the other hand, Local TV is the most hi-tech form of BBC journalism: a mix of online and “press the red button now”, not to mention it’s use of Video Journalism. Who digs this? Young people. But they hate local news.
So there’s a dodgy contradiction here, which might stop the scheme creating a successful identity for itself. But it’s a natural, inevitable conclusion in the hi-tech newsworld, and ought to please people who feel their half-hourly dose of regional TV is as local as Newsnight.