Current TV comes to the UK!
…..well I’m excited anyway.
And you might not be dribbling away like me because you probably haven’t heard of Current TV…so allow me to enlighten you.
Launched last year by the 21st century’s own version of Captain Planet, Al Gore, Current TV is
America’s first “user generated” network. This means that around 30% of its output is produced by its viewers, ordinary peeps like you and I.
Some are professional film makers, some journalists. But they all have a story and a passion to tell it.
Each film (or “pod” as they’re known as) can be between 1-10 minutes long or thereabouts. First users upload their films where they’re watched and voted on by other viewers. Those deemed good enough for broadcast are given the “green light” and it enters the network’s schedule to beamed across
A quick peruse on the site reveals coverage of a hunger strike to call for the recall of US troops in Iraq, the story of a young Brazilian emigrating to Europe and a film about an oil spill in the
It’s great because anyone can make a film as long as they’re interested in the subject. So events that would be ignored by network media gets due coverage; issues big business would prefer we didn’t know about get exposed. In other words Current TV does what good journalism should do but often doesn’t.
And the fat cats are sitting up and taking notice too. Current has the one thing big business gets hot and sticky about: the attention of the 18-34 market. Young people make these films and young people watch them too.
So I’m excited about Current TV coming over here. Partly because it’s a great chance for young British filmmakers to get stuff on air and because it’ll be fascinating to see what us lot will make programmes about.
Oh and did you know they pay up to $1,000 for pods that make it to the air?
Al Gore’s excited too, he said the UK deal is: “a big step in fulfilling Current’s mission of sparking a global conversation among young adults“