A snapshot of how video journalism should be
A big hats off to US journalist Paul Balcerak, who has found and posted two examples of what he calls artistic video journalism.
What they are, are two examples of how video journalism ought to be, if we can persuade VJs and newsrooms the world over to drop their book of TV conventions, put down the voice-over microphone and engage some creative juices.
The first, tells the story of a man trapped in a lift in a New York skyscraper. Before you watch it, imagine how it might look as a human interest piece on your local news programme.
FOOTAGE FROM INSIDE LIFT
REPORTER VO: “Nicholas White got more than he bargained for when he went for a smoke break last Friday evening”
WHITE, ON SCREEN: “I told my colleagues I was going for a cigarette break and I’d be back in five minutes.”
REPORTER VO: “But it became the longest cigarette break in history when the express elevator Nick was in broke down somewhere between the 30th and 43rd floor.”
REPORTER PIECE TO CAMERA, OUTSIDE BUILDING: “It began a 40 hour ordeal for Nicholas…” etc. etc.
We might also expect to hear from the manager of the building, defending lift safety, and if the reporter’s got more space to fill, some kind of medical expert about what happens to the body after 40 hours with no food or water.
All very….meh.
Now watch this:
That’s how the New Yorker ran it on their website. No reporter. No voice over narration. No interviews.
But which one tells the story? Which one gives you even the slightest inkling of the fear, boredom, desperation, despair you must feel being stuck in a lift for 40 hours?
The second piece was produced at Pnwlocalnews.com:
But there’s lots to be said about it, the first being I watched the whole thing through, even though it was about transportation policy in a US state thousands of miles away.
- It uses vox pops, not to tell us how ‘disgusting’ something else or how ‘the government need to sort it out’; instead they’re used to share how people commute
- It favours captions with artistic b-roll over droning voice over
- Some footage is not full frame
- It is beautifully shot with excellent use of depth-of-field/focus, which gives the story an extra quality
On the other side I’m sure you noticed the poor quality of the sound in the interviews, and I felt it was a bit slow in places, but otherwise this is storytelling on another level.
So what can we learn from this?
The way news is gathered is changing. So is the way it is funded. And the way it is delivered. But it is also vital the way news looks changes too. It would be a crying shame if, after the dust of the digital revolution settles, we are still watching formulaic 90 second packages fronted by a reporter.
Now is the time to make sure that doesn’t happen: video journalists need to let go of the rule book and think freely – and let storytelling take the lead.
The last word is best left to Paul:
The industry is going through a complete and utter reformation—and a lot of us aren’t going to make it. Most of us who do will be the ones who innovate, who experiment—who go against everything we’ve been ever been told about journalism.
Introducing: the journalist of the future
There’s been enough talk about the cancer spreading through modern journalism. The cutting of jobs and money, the shedding of audiences and advertising, the invasion of PR guff and the medium’s failure to reject it; and vitally, the disappearance of time for journalists to do some proper journalism.
I’m tired of talking about the past and want to know what’s coming next. Here’s my picture of a future journalist, based on books, blogs, a couple of talks I’ve given recently and all the noise on Twitter. As always, it’s by no means comprehensive – so let me know what’s right and wrong in the comments box!

Introducing: the journalist of the future
This combines the technical skills the new journalist will need (plus the old ones), new ways of collaborating with audiences and journalists across the globe; and most importantly an entrepreneurial edge to create an army of “creative entrepreneurs”.
The Jack of All Trades
Let’s get the obvious ones out of the way first: the journalist of the future is a reporter, a video journalist, a photo-journalist, audio journalist and interactive designer, all-in-one. They shoot and edit films, audio slideshows, podcasts, vodcasts, blogs, and longer articles. They may have one specialism out of those, but can go somewhere and cover a story in a multitude of platforms.
They may start off hiring the kit, but eventually will become a one-person news operation, with their own cameras, audio recorders and editing equipment.
They don’t just do it because it potentially means more revenue; they do it because they love telling stories in different ways. And let’s get another thing straight: they still live and breathe the key qualities of journalism: curiosity, accuracy and a desire to root out good stories and tell the truth.
The Web Designer
It goes without saying the journalist of the future should know several languages, two of which should be XHTML and CSS (and the more spoken ones the better). Their ability to design interactive online experiences will give them an advantage over competitors and a chance to charge more for their work.
They have an amazing portfolio website which shows off their wares.
They understand audio and video for the web does not follow the rules of radio and TV. They know what works online and what doesn’t. They can use social media to drum up interest and audiences in what they do, and are members of LinkedIn, Wired Journalists, Twitter to name just a few.
And it also goes without saying the journalist of the future has been a blogger for a long time.
The collaborator
The journalist of the future doesn’t belong to the world of “fortress journalism“. They don’t sit at their desk in a newsroom all day – in fact, they work from home.
They use Noded Working techniques to find collaborators for different digital projects; picking the most talented people from around the world. There are no office politics or long meetings. They market their work well enough to get chosen to take part in other projects.
And the journalist of the future aspires to the ideals of Networked Journalism set out by Charlie Beckett. They are not a closed book obsessed by the final product. Their journalism is as much about the process as the final product and they use social media technologies to get reaction to stories, find contributors, experts and even money. To top it off, they share their final product under the ethos of creative commons so others can build on it.
The Specialist
The internet has shown we’re just not prepared to pay for general news, especially when someone else is giving it away for free. The decline in newsrooms killed off many correspondents and specialists, but the journalist of the future knows there’s more money and more audiences in a niche. So they become more of a specialist in some areas, or use a current specialism to build an audience around what they do.
Science journalist Angela Saini, for example, uses her qualifications in the subject to get her work with a whole host of TV and radio science programmes.
Business, showbiz and sports news I think have a paid-for future – but so do other specialisms.
The Flexible Adapter
The journalist of the future will be born out of this recession and the death of traditional journalism. They’ll succeed now because they adapted, re-trained and were prepared to change their ways. And that is what will help them survive the next downturn too, and the next media revolution. They are flexible, creative and not stuck in their ways.
Mark Luckie, writing over at 10,000 Words says this ability to reinvent is really important:
…being a Jack of all trades is only the starting point. Journalism and its associated technologies are changing at a rapid pace and to learn one skill set is to be left in the dust. Sadly some of the technologies…will be obsolete in just a few years time. To survive in this industry means continuously evolving along with it.
They embrace new technologies, rather than view them as a threat. When a new social media tool or technology comes along, they ask themselves how can I use this?
And they are prepared to live light for a bit. They can live cheap, which means they can charge less and get more business. As David Westphal writes, describing journalist Jason Motlagh:
He lives modestly and accepts that there may be periods in his work where he’ll have to do something besides journalism to pay the bills.
The Entrepreneur
The journalist of the future is a Creative Entrepreneur. Their business is their talent, creativity and knowledge. They are a freelancer, yes, but not a slave to the odd newsroom shift or rubbish PR story; instead they are in command of their destiny by creating content people will pay for. They discover stories and generate new ideas and sell them.
Back to Charlie Beckett in Networked Journalism:
“Entrepreneurship must be part of the process because every journalist will have to be more “business creative”…Journalism and business schools should work more closely together as information becomes more important to the economy…”
Their multiple skills means they can pitch countless ideas in several formats, for a wide variety of clients. They run their new start-ups in the get-rich-slow mentality described by Time Magazine as Li-Lo business:
It means that your start-up is self-sustaining and can eke out enough profit to keep you alive on instant noodles while your business gains traction.
And they think outside the small journo bubble: their clients aren’t just Cosmo or Radio 4, but B2B publications, charities, NGOs. They get grants from journalism funds to pursue important and under-reported stories.
Evidence has shown several sacked newspaper journalists have made a new career by remembering newsrooms aren’t the only people who pay for content. Brian Storm, from MediaStorm, quoted in PDN Online says:
“NGOs and corporations are just now starting to see the power of multimedia stories…A pr message has no authenticity. It won’t go viral. Organizations are looking for a new way to get their message out, and journalists can play a role in that.”
The Storyteller
And most importantly they do the thing all journalists have ever done: tell stories. But they do it better than traditional journalists because they are not so constrained by time or house styles or formulas. They understand what makes a good story and aren’t afraid to break some rules.
And they have the time to tell the stories properly: truthfully, accurately and responsibly.
I think these make up an exciting future for journalism, but also for the people who try this form of journalism out. Is there anything more exciting than being such a creative entrepreneur?
Most experiments will fail. That’s not a bug in the system, but a feature. It’s how we get better.
Dan Gilmore, Centre for Citizen Media
“Why journalists deserve low pay”
Fascinating article thrown my way through Twitter today: “why journalists deserve low pay“.
As a journalist, on low pay, I was immediately angered by the title. And therefore had to have a read. Annoyingly its author, Robert G. Picard, makes perfect sense. This is not so much an article on why journalists deserve low pay (for now); rather a thesis on the very reason journalism, as a concept, is struggling for breathe.
Broken down it says:
Economic value is rooted in worth and exchange. It is created when finished products and services have more value – as determined by consumers – than the sum of the value of their components.
That’s the first time I’ve seen what I do broken down into its raw economic terms.
These benefits used to produce significant economic value. Not today. That’s because producers and providers have less control over the communication space than ever before,
So the reason newspapers aren’t making money, and radio & TV are losing money: they’ve lost their economic value.
Journalists are not professionals with a unique base of knowledge such as professors or electricians. Consequently, the primary economic value of journalism derives not from its own knowledge, but in distributing the knowledge of others. In this process three fundamental functions and related skills have historically created economic value: Accessing sources, determining significance of information, and conveying it effectively.
This too has been diminished by the internet and social media. So not only has journalism lost its value, so have journalists.
Today all this value is being severely challenged by technology that is “de-skilling” journalists….until journalists can redefine the value of their labor above this level, they deserve low pay.
It’s so refreshing to see our profession reduced to its raw bones; and until we solve these core issues of value in what we do, no pay-wall or subscription fee will save us.
Journalism posts: a summary
Here’s a summary of some of the practical journalism posts I’ve written this year.
Multimedia journalism
Great free apps for multimedia journalists :: the most popular one by far, covering some online sites to aid journo production
Shooting multimedia-a lot to juggle :: the challenges of covering stories in multimedia in the field; in this case, Iraq.
Video Journalism
The ultimate budget film making kit :: a guide to how I kitted myself out for video journalism on a £500 budget
Broadcast Journalism
The radio emergency survival guide :: how radio newsrooms should prepare for major news events
Making the most of your network :: a good example of how to use other journalists in your group
Three ways to instantly improve your newswriting :: a quick guide to broadcast writing
Five even quicker ways to improve your newswriting :: more tips
Covering court cases-the questions you were afraid to ask :: everything from what to wear in court, and where to sit
How to avoid being THAT annoying PR person :: advice for those unfortunate PR professionals
9 questions for newsreaders :: a checklist for newsreaders
Iraq: the first draft
The first draft video report I shot in Iraq is on Current TV’s UK website this week.
I’ve uploaded a draft to see how their target audience respond to it, whether they like it, hate it or don’t bother watching it, it will be interesting to see.
Sadly the quality of both the audio and the video have taken a battering in the upload, but the gist is there. It was shot on my Panasonic NVDX100, and cut on Adobe Premiere Elements. The music and non-video images are all published under the Creative Commons Licence, and found using some of the sources I described here.
It’s the latest step in my plans to build a multimedia website on my assignment with British troops in Iraq, before they finally withdraw in June. More on that soon! In the meantime, whether you’re a regular visitor, a media professional, or a passer-by, I’d love to hear your feedback on the film too – the good, the bad, the ugly…
WordPress doesn’t let me embed Current videos, so click on the image to visit the video.
To find out when and why I was in Iraq, check out this previous blog post.
















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