Mashable’s How To on launching your own Indie Journo site
There’s a tidy post over at Mashable today with advice on how to launch your own indie journalism site.
It doesn’t offer anything we didn’t know before, but sums it all up quite nicely:
- it’s pretty much free to set up a site like this
- think about how to get advertisers or sponsors (without losing editorial control)
- wordpress is best
- use Twitter and Facebook to build up an audience
Interestingly, at the time of writing, this article – by Maria Schneider over at Editors Unleashed – has been retweeted 445 times and facebooked 25 times.
There’s clearly an appetite for this and with so many lay offs this year, it’s not surprising. Will 2010 be the journo-start up year?
6×6: branding
The first in a series of 6 blogs, each with 6 tips for the next generation of freelance multimedia journalists.
branding
Even as far back as 2006, the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves well. “The journalist of the future…will have more than one employer and become a brand in his own right” he wrote. With full time jobs in well staffed newsrooms becoming more sparse, but opportunities outside traditional/mainstream journalism becoming more plenty, this prediction is coming true. So, what can you do to boost your brand?
01. own your name
The first thing to overcome is the embarassment or discomfort of ‘blowing your own trumpet’. For some people the idea of self branding is for cocky self promoters. Well guess what: if you’re going to succeed as a freelancer, some self promotion has gotta be done. Oh, and aim for confident, not cocky.
As a freelancer especially, your brand is your name. Therefore you need to own your name, especially in cyberspace. You should try and own your domain name (www.yourname.com or www.yourname.net or www.yourname.co.uk). If you’re running yourself as a business with its own name that’s OK too.
Lisa Barone at Outspoken Media agrees: “It’s always better to have the username and not use it, then need to wait and kick yourself later when someone else grabs it. Having a unified social media username is very important in establishing trust with other members.”
Another unpopular thing to do: Google your own name. How far up does it come? If an editor or potential client needs to find you, you must be high up the rankings. You don’t need to pay for this (although you could); instead you should be putting up authoratitive quality content which gets you those all important links, diggs and retweets from readers.
Brian Clark, in his excellent Authority Rules e-book, makes the point that if “people think you’re important, so will Google.”
02. define your niche
The branding experts tell you if you’re going to have a brand, people need to know what you’re about. And you need to be able to give someone the elevator pitch about yourself too. A niche will give you a vital advantage over general-news journalists. Freelance science journalist Angela Saini for example knows what she’s good at (science) and has successfully built herself a reputation as a science journalist around that, in less than a year.
If you don’t have a niche, don’t worry too much. But just be able to sum up what you’re about: not only will it define your branding, it’ll help keep you focussed on what projects you pursue.
03. have a good great website and blog
As a multimedia journalist your content exists for the web. And so to not have your own web presence is ludicrous. But your website must be great (not just good). It must stand out and most importantly be designed to show off what you’re good at.
So:
- if your selling point is the great photographs you take, make sure your website has a huge single column on the front page, with a flash platform displaying your best photos at their best
- if you’re a video journalist, your front page should have an equally large single column splash video showreel
- if you’re about the audio, think about getting a visually exciting audio player, again at the top of the front page
Here are three original, striking and inspiring portfolio websites to get you going:
A blog is another crucial element for the multimedia journalist, for several reasons. It keeps your website current and up to date; it allows you to build on your brand and show off your expertise with some well written authoratitive blogs; and allows you to build and engage with a community of other journalists and even clients.
Back to Brian Clark at Authority Rules: “Your content actually demonstrates your expertise, compared with a website or bio page that claims expertise.”
04. have a fresh CV and showreel
After your blog and front page portfolio, the most important thing visitors will need to be able to find is your CV/resume and showreel. Have it in the top navigation bar and in one of your sidebars.
Your CV must be in pdf format (or a Google Doc) and up to date. You can chose to have it typed up in the page as well. Create an image button to make it more attractive. Mindy McAdams says your CV is vital to prove your claims, so “your real work experience should be easy to find and easy to scan quickly. People will want to check this for verification, so dates should be clear, not obfuscated.”
Your showreel must also be up to date, especially if you are pitching for daily news work. Radio journalists especially: make sure your uploaded bulletin is only a few weeks old.
Upload your showreel and embed it into your web page. That way potential editors and clients don’t need to download large files to be able to see what you do. Vimeo is ideal for video. Soundslides does the job for photographs and audio slideshows. And I use Soundcloud for embedding audio. If you can, use flash to give your showreel some animation. Freelance radio journalist and web designer Katie Hall does this to good effect on her site.
05. keep your networks consistent
An important part of brand management is consistency. The internet is a hugely powerful tool for connecting with people, so it is important you spread yourself across as many social networks as possible: Twitter, LinkedIn, Wired Journalists, Demotix, Current TV and Facebook to name just a few.
But keep them all consistent. Have the same username for each – and make it your name. My Twitter name is AdamWestbrook, as is my Vimeo and LinkedIn profile. My Facebook URL is facebook.com/AdamWestbrook.
And do the same with images. Have one image of yourself (it’s called a Gravatar) and use that for your profile images. One name, one image, one brand.
06. get business cards
All these tips so far have been for branding yourself in the online world. Amazingly the real world hasn’t given up the ghost through lack of attention just yet, and it’s equally important to promote yourself at networking events, conferences and other shindigs.
Business cards are a neccessity. There are many sites offering this service, not to mention high street stores, but UK born website Moo.com has been recommended to me far too many times for it not to be good. They’ll even give you 50 free business cards as a trial.
The final word…
Now I know I’ve pushed for you to brand yourself as your own name as a multimedia journalist. It’s a lot quicker, cheaper and easier than creating an actual stand alone business. But a wise word of warning comes from James Chartand at Freelance Switch:
A personal brand traps you into always being present in your business. You will be at the mercy of your clients and your career…your personal reputation is at stake. One bad day, one slip, a job gone sour, an unhappy client spreading rumors, and your reputation is tarnished.
Next: video for multimedia journalists!
History alive!
The world shared a very important anniversary this week: 40 years since man landed on the moon.
Some call it the biggest single moment of the 2oth century; they all call it a day history was made.
But what does history have to show for it? It is a subject in decline, both academically and in the mainstream. That, however, could be changing and the moon landing anniversary has spawned a project which I think symobilises history’s rebirth as a popular subject.
We Choose The Moon began a week ago, and lets its visitors follow the Apollo 11 mission in real time. At it’s centre: a beautiful 3d animation showing key sequences including the Apollo launch (above). Original audio recordings from mission control and the lunar module let you relive the event. At certain stages you can click around an interactive multimedia display to look at video, pictures and audio.
You can follow history in real time, in not one – but 3 different twitter accounts.
It is a fantastic – and rare – example of multimedia being used creatively and with innovation, not to tell news stories, but the news stories of the past. And I really think there’s a future in this.
There is another one I’ve found, albeit on a newspaper site. Ted Kennedy: A Life In Politics, set in the same iconic era as We Choose The Moon is a multimedia biography of the brother of the man who uttered that immortal space-race phrase.
Less innovative than the moon landing story, it is still packed with beautiful images and video. What I really like is the carousel at the bottom of each chapter, giving you access to original documents from the past.
Could this be the start of a much needed retelling of history? I think history is a fantastic subject for multimedia storytelling to embrace. History is already leaving the dull theoretical debates behind for the academics; for the average punter I think an exciting new fascination awaits: focused on using video, original archive material and interactivity to tell amazing stories. It’s a heady mix of surprising facts, gripping narratives and great personalities. There might even be money in it.
Who’s with me?
“Why journalists deserve low pay”
Fascinating article thrown my way through Twitter today: “why journalists deserve low pay“.
As a journalist, on low pay, I was immediately angered by the title. And therefore had to have a read. Annoyingly its author, Robert G. Picard, makes perfect sense. This is not so much an article on why journalists deserve low pay (for now); rather a thesis on the very reason journalism, as a concept, is struggling for breathe.
Broken down it says:
Economic value is rooted in worth and exchange. It is created when finished products and services have more value – as determined by consumers – than the sum of the value of their components.
That’s the first time I’ve seen what I do broken down into its raw economic terms.
These benefits used to produce significant economic value. Not today. That’s because producers and providers have less control over the communication space than ever before,
So the reason newspapers aren’t making money, and radio & TV are losing money: they’ve lost their economic value.
Journalists are not professionals with a unique base of knowledge such as professors or electricians. Consequently, the primary economic value of journalism derives not from its own knowledge, but in distributing the knowledge of others. In this process three fundamental functions and related skills have historically created economic value: Accessing sources, determining significance of information, and conveying it effectively.
This too has been diminished by the internet and social media. So not only has journalism lost its value, so have journalists.
Today all this value is being severely challenged by technology that is “de-skilling” journalists….until journalists can redefine the value of their labor above this level, they deserve low pay.
It’s so refreshing to see our profession reduced to its raw bones; and until we solve these core issues of value in what we do, no pay-wall or subscription fee will save us.
Great free apps for multimedia journalists
The great thing about multimedia journalism is that it provides so much choice for treating stories. Do I write a straight article? Upload an mp3 interview? Produce a video package? An audio slideshow? An interactive map? Even a timeline?
I’ve been experimenting with most of the above for both work and in my own time, and discovered there are more and more free web based applications which let you do many of these without too much technical know-how.
Here then is a list of great free resources for multimedia journo’s hoping to get things done on the cheap. It’s by no means comprehensive…if you know of a better one, then stick it in the comments box!
Great apps for multimedia journalists
AUDIO
Soundcloud is what’s been inexplicably missing for a long time: an audio version of Youtube. Quick uploads allow you to embed a very attractive audio player into any webpage. Best of all, the player is customisable, and means, for example, my radio station Viking FM can embed it in branded colours. The people at Soundcloud are very helpful too.
Cost: free (or paid subscription)
Downsides: the free subscription only allows 5 uploads a month.
Lots of noise about this 4iP funded startup, which allows you to upload audio from your iPhone direct to the Audioboo server and thus any website you chose. Has the benefits for a multimedia journalist in that you can upload audio from location, as Guardian journalists did during the G20 protests.
Cost: free (registration required)
Downsides: no iPhone, no boo.
Still in beta, this is yet to be available to everyone, but looks like a more speech orientated alternative to Soundcloud.
Cost: free
Downsides: not yet in operation
Jamendo was a very happy find for me: a copyright free music site – where the music is actually quality! Record producers should be hunting Jamendo’s ripe jungle for new talent: it’s all unsigned artists (mostly electronic, and mostly French) who put up their music for free use under the Creative Commons Licence.
Cost: free (registration required)
Downside: it’ll take some time to find the perfect soundtrack to your piece.
VIDEO/PICTURES
This is the film makers Youtube. It allows HD uploading, has a smart player and quick streaming. A big benefit is an excellent web 2.0 set up and talented community. Your video might get more passing views on Youtube, but it’ll get less “fuk dis shit innit rofl lol” comments. In fact, almost all the comments I have had have been useful, constructive criticism of the technicalities of the piece.
Cost: basic registration is free. You have to pay for Vimeo Plus HD uploads.
Downsides: smaller audience, but as a video host to embed, it’s fine.
Already leading the charge from traditional media, Al-Jazeera has broken new ground by putting stock footage available for download under the creative commons licence. It’s so called ‘repository’ currently holds plentiful (and harrowing) footage of December’s conflict in Gaza. A useful practice tool, if anything, in the art of knowing what distressing images to include and what to leave out.
Cost: free, with CC restrictions, although it does allow it’s content to be used for commercial purposes (see comments, below)
Downsides: until Al-Jazeera expand the repository it just contains Gaza content.
Here’s a little gem: a flickr library, searchable by colour. You choose up to 10 colours from a palette and it automatically brings up all photos containing those colours. 
It’s fantastic for finding generic images to match the design of your website (you’ll see a few on this site). All images are released under creative commons.
Cost: free to use
Downsides: you can’t search for the subject of images; frustrating when you want a black and white image of that something.
SLIDESHOWS
Soundslide seems to be the market leader in creating professional audio slide shows at a low cost. It allows greater control and manipulation of images, captioning and music/narration control. On the other hand though, it doesn’t finish in an easy flash window for you to embed. Oh and it’s not free.
Cost: $69.95 (~£50.00)
Downsides: The finished slideshow is turned into several files which you then need to upload to your own webspace. A bit cumbersome.
TIMELINES
This is one I’ve been getting to know a little recently, in an overly ambitious attempt to create an interactive timeline of every Hull FC v Hull KR match since 1899. Sadly the sheer number matches put paid to that. And that’s a difficulty with X-timeline. You can input events individually if there aren’t many. Or you can use an excel spreadsheet, and upload it as a .csv file. Despite this it is still the most user friendly way to create and embed timelines I’ve found yet.
Cost: free
Downsides: the timeline design is un modifiable. No matter the design of your site, you’re stuck with an odd camouflage green colour.
MAPS
I’m yet to use this, but from the outset it appears to be a pretty easy to use platform, with a slick final product. You can create global maps on any subject and highlight stats by colour.
Cost: Free
Downside: limited to world maps.
SOURCING/DATA
There’s nothing to say about Twitter which hasn’t already been said in 140 characters or less. Except to say it’s a great free tool for both finding contacts and stories and publicising your own work, and building a community of followers.
Ditto.
Responding to the rise in homemade mashups and APIs, the Guardian recently opened a site publishing statistical data on various subjects. The rather nice idea being they put the leg work in and give you the stats for free. Great to plug into applications of all kinds. Such as…
A very clever way of collecting information from all sorts of sources and publishing it in allsorts of ways. The cleverest thing has to be the user interface, which has you dragging a coloured pipe from one thing to another like a digital playdo set. With a bit of practice, this could be a great way to present detailed information, or even several newsfeeds through one aggregated embed.
Links to all these sites, and others not featured here, have now appeared in the Multimedia Tools links section to the right hand side of this site. If you have any better suggestions, suggest them!
G20: multimedia experiments
Protests are always a magnet for the media. Scuffles make great pictures for TV, chants make great sound for radio; the mass of people suggesting some great social movement.
Why should multimedia be any different?
It was no surprise all the big news organisations were employing blogs, twitter, online audio and video for today’s G20 protests. They’ve used them on news stories several times over the past few months.
What I think makes today different is this is the first time newsrooms have had significant warning of a news event, to flex their multimedia muscle and see what it’s capable of.
They had time to think ideas, get creative and explore. So, how’d they do? Here are some UK media examples:
BBC News: interactive map
Immediately popular was BBC News’ interactive map which appeared mid morning.
The movable image covered central London, and as reports from the ground were filed, they appeared on the map.
The stories were multimedia; everything from text, audio, video and images.
Guardian: audio boo uploads
The Guardian were out in force at the protests, with journalists employing all sorts of technology to help them in their quest.
One of the favourites was the new audio sharing site Audioboo, unique from places like Soundcloud and Mixcloud in that it only really works if you have an iPhone.
So excited were Guardian journalists by this new technology it seemed they were happy to upload all and every interview they conducted, including the one pictured, with Rory O’Driscoll.
“Sorry, were you expecting some a little more, err, involved?” he told the reporter, clearly not at all bothered about what was going on.
Guardian: twitter reporters
Someone (on Twitter in fact) commented, on seeing this image, that there must have been more journalists on the streets than protestors.
What these provide though, were unfiltered, immediate dispatches from the scene.
Stuck in an office, those of us in Web 1.0 world were forced to watch Dermot Murgnahan and the rest of the Sky News reporters stumble their way through the protest.
“Oh look, a policeman’s fallen over” was just one remark, along with a car-crash interview with Russell Brand, the comedian who’d clearly taken the wrong turning on his way out to get some milk.
These Guardian dispatches though – raw, mispelt, abbreviated into 140 characters, gave you the very latest – and of course they’ve not been through an editor.
Who said any story couldn’t be told in 140 characters or less?
The BBC had a similar live update system with similar benefits.
This one though included chosen comments from viewers/listeners as well as BBC correspondents (and in some cases media students) on the ground. It looked good, and continued until 2100…but I’d wager cost a lot more than any other news organisation would manage.
So lots going on, and it felt – for once – there was more to be seen online than on TV. Has this set a precedent? I hope so. Throughout today, no-one was tweeting/blogging about the G20 coverage they heard on the radio or seen on TV. They were sharing links to sites like the above ones.
The key benefits: immediacy, raw information, and interactivity.
But for that, do I feel the coverage of the protests was any better than the old media? Hmmm, that’s not so clear cut.
A snapshot of the new media debate
It was a busy day. Lots of last minute editing to do for my radio station’s week of reports on Iraq and content to put online; then bits to send to sister radio stations in Leeds and Teeside; not to mention a huge amount of local news moving including some important court cases and inquest verdicts….
In short, probably not the time to engage in a debate about the future of journalism.
After a couple of good articles in the Media Guardian it was on my mind; and sitting across from fellow new-media-ist @mattgame (here’s his website) it was inevitable.
I said: I love doing online journalism and multimedia – but how do we make money out of it?
Matt said: No-one will ever pay for online content – not when it’s free everywhere else
I said: so how will we make any money as video journalists online?
Matt said: once newspapers ditch print and we all have Kindles, they’ll have audio, video and text – in short you’ll be a VJ for a big newspaper, and people will watch your films on the underground.
I said: but what about in the meantime?
…we both shrug our shoulders.
I then tweeted the summary – and caught the attention of @jonshuler (here’s his website) and the following debate occured in 140 characters or less-a snapshot of the new media debate raging across the world
Three young media types trying to figure out the future of their profession. That’s the new media debate - join in!
update: Check out this video from Beet.tv: they interviewed online video producer Zadi Diaz at SXSW. Her advice for getting through the tough times: team up with other producers and see if you can come up with a good way to make it work financially. You have to think outside the box. When online money dries up Zadi switches to consulting/advising others to keep herself going.
Twitter as a research tool?
“Weird and aimless”: that was David Mitchell’s summation of Twitter in his extremely witty must-read column in last Sunday’s Observer.
His brief description went as follows:
‘It’s a website where you express what you’re currently doing in 140 characters or fewer and that gets sent to all your “followers”; similarly, the “tweets” of those you “follow” are relayed to you – and you can do it on your phone, laptop, BlackBerry, iThermos or rape alarm.’
Pretty much sums it up. But the great thing about it, is it keeps coming up with new uses. For example, I discovered this week it provides an excellent living, breathing research tool for journalists.
How? Well, later this week I am flying out to Iraq to spend some time reporting on the work of British troops in the closing days of Operation Telic; the advent of control being handed to Iraqi troops. Now I’ve only been given short notice of the visit – well 5 days to be precise – and that’s hardly enough time to dig through A. Leo Oppenheim’s Ancient Mesopotamia: Portrait of a Dead Civilisation.
I need the facts and I need them fast. But as well as reading up on the basics of the Iraq occupation, I need to be following the latest news and developments before I head out. That’s where Twitter comes in. With Tweetdeck installed, I have had constant updates on all the chatter involving “iraq” and “basra” for the last 3 days. I know who’s talking about it, and when big news stories happen they appear as news feeds.
Best of all it’s live, it’s fresh.
For those that would come back saying Twitter is not a reliable source – well, actually if the sites it links to like the BBC and CNN are reliable then what’s the problem?
And on that whole “reliability” issue, well let’s go back to David Mitchell – he sums it up perfectly:
‘…readers should always question the veracity of what they read and the motives of whoever wrote it, and in the internet age more than ever. People who allow themselves to be made credulous by stylish typesetting and a serif font are screwed. And if Wikipedia, while being very informative in most cases, teaches a few lessons about questioning sources, then that’s all to the good.’
Let’s not forget Twitter as a good tool for collecting information, as well as publishing it.
—————–
I’m leaving very shortly; in the likely absence of any internet connection in Iraq this will be the last blog for a week or so…
Twittersheep: shepherding your flock
Here’s a great way to get a snapshot of who your followers are on Twitter. It’s assembled from the most commonly used words Tweeple put into their bios.
For the serious twitterers it is a useful snapshot of the interests of their followers. I, for example, can see the majority of my followers are journalists, or at least work in the media. Many work in radio. I can now focus my tweets to make them more interesting and relevant.
Incidentally I rarely follow someone unless they put something substantial on the bio. Click here to find out your twitter flock!
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