Photo: KelBailey on Flickr
Why are there not as many entrepreneurial ventures in journalism and publishing as there could be?
It’s a well rehearsed argument that it costs virtually nothing to start a web based business: you can start it from home, in your own time. Meanwhile the potential to reach niche audiences with well crafted content about your own passions in life continues to grow.
It has nothing to do with the economy and education, or with business or journalism, or with the question about whether it is possible to pursue both of those things.
Instead it has everything to do with us.
Embracing the new age of publishing, however you do it, is essentially promising to start and finish something. Starting something (a book, website, new magazine, documentary, Kickstarter project etc) is an act of breathing life into an ephemeral concept that exists purely inside your own head. Taking a tiny spark of an internal idea and converting it into something solid and real with its own website, readers, fans, collaborators and maybe even its own company registration is relentlessly difficult.
Top tip #1: there is no scenario where it is not difficult.
In fact, I’d go a step further and say it is a fight, a daily punch-up with both your own demons and the apathy of everyone else. Look at the boxer in the banner above: are you interested in a life of stepping into the ring and getting the shit kicked out of you every day?
I’ve been doing a lot of hard thinking over recent weeks and months and I’ve decided that, personally, I am up for the fight. Not everyone is of course, and fair enough.
But if you are attracted to embracing these exciting digital opportunities, don’t be under any illusions about just how hard it is. The trick is to accept the fact it is going to hurt – and do it anyway.
Top tip #2:the Inside the Story Facebook page is now live – make sure you give it a thumbs up!