Adam Westbrook // ideas on digital storytelling and publishing

Inside the Story: designing good stories

Posted in Online Video by Adam Westbrook on April 24, 2012

Are you excited yet? There are less than 48 hours until Inside the Story goes on sale!

I’m personally psyched about the whole thing for a few reasons: firstly because it’s the culmination of three months of work, hundreds of emails all over the world, lots of planning, writing and designing, and I can’t wait to have something to show for it. Secondly because now I see the finished product I reckon it’s going to be incredibly useful for hundreds of journalists, film makers, publishers and producers who are flirting at the edges of remarkable, but aren’t quite there yet (I include myself in that).

The third reason is the most important. I want Inside The Story to do more than help digital storytellers: I also figured it could make a real difference to people all over the planet. That’s why 100% of all the money from each sale will be donated to Kiva, the developing world entrepreneurship charity.

Kiva are a real innovative non-profit: they crowd-fund loans which are given to people wanting to start their own business in countries like Kenya, the Philippines and Indonesia. The money lets these entrepreneurs invest in equipment, supplies and anything they need to get started, but would never be able to afford on their own. Incredibly, in the last six years 760,000 people have been given help starting a business with more than $3million in loans – and 98% of those loans actually get paid back!

It’s a simply brilliant way to help people help themselves and master their own destiny. Inside the Story is going the extra mile though: every penny will be given to Kiva as a donation, rather than a loan; Kiva estimate every dollar donated generates $10 in loans – so if we make $3000 through selling Inside the Story, that could create $30,000 in loans. Epic.

That’s why this book will help up your career, and the career of someone else. Remember it goes on sale Thursday morning at 0800 BST. 

Story design like a pro

All this week I’m giving teasing glimpses at the great knowledge and advice you’ll find in Inside the Story – written by some of the finest digital storytellers in the world. So far, we’ve had a look at how to prepare stories like a pro, and how to structure them in the most engaging way. But the book isn’t just for film makers. There’s advice too for web designers, photographers and interactive designers too.

What does it take to capture people on the page and engage them with your story? For Monica Ulmanu, interactive designer at the Boston Globe, it’s all about focus. Monica creates amazing multimedia interactives for the Boston Globe’s website – there are some must-see examples in the book. So what is the secret to good design?

“Focus your user’s attention on one element at any given time. Carefully craft your design so that particular element stands out. Constantly ask yourself: What do I need to show right now to make the message clear, the story easy to follow and uncluttered?”

Another peek inside Inside the Story

Monica follows this up with some great graphic-design tips on how to direct a viewers’ eye through the page. It’s advice echoed by web designer Sergio Acosta, co-founder of Designing Stories. He says web design needs to move away from making templates and instead use design to give the visitor an experience – in essence a narrative.

“Storytelling design is the experience a web designer creates out of a narrative. So, look for the visual cues and the key words that will set the design apart.”

And when it comes to creating immersive experiences, the New York Times is up there with the best. In Inside the Story you’ll get to hear from the NYT’s Multimedia Editor Andrew DeVigal, who leads the team responsible for some real innovations in multimedia storytelling, including a story which was commended in this year’s World Press Photo Awards.

…great journalists ask those questions in which the answers provide insights and pushes us to think in entirely new ways. In asking these questions, curiosity often leads to innovation and in providing new angles to a story or situation.

Andrew gives examples of how his team solved problems and created a new way of experiencing stories on the web  – you can find out what they did on Thursday.

5 Responses

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  1. Sharon Alcock (@LimeandGinger) said, on April 24, 2012 at 8:35 am

    Really excited about this too Adam! There is so much we each know and learn, but rarely does someone take the time to put the best of it together in one place. Passing on these skills is essential for our craft. I will learn a lot from it I know! Thank you in anticipation.

    • Adam Westbrook said, on April 25, 2012 at 8:22 am

      Hi Sharon, glad you’re excited too – thanks for the support!

  2. InTheBeginningOfBusiness said, on April 25, 2012 at 4:41 am

    This is the first that I’ve heard about this and I think that you are doing a terrific thing here. I think what you are teaching is invaluable and donating the proceeds to Kiva is truly remarkable. I am impressed. Good luck with the book sales and keep up the great work.

  3. [...] previewed advice from the book about how to plan stories like a pro, structure them properly and use design to your advantage. And that still covers a mere third of what’s in the [...]


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