Adam Westbrook // ideas on digital storytelling and publishing

2011 in online video projects

Posted in Online Video by Adam Westbrook on December 22, 2011

Continuing my look back at work I’ve done in 2011, here’s some of video I’m most proud of this year.

I’ve been busy all year working on some interesting commissions for lots of clients; I’ve made short documentaries, produced interviews, made 10 minute long features and more. Although the clients have always been happy with the final pieces as I’ve delivered them, looking at this collection, I can see room for lots of improvements in 2012.

[NOTE: If you're reading this in an email, click on the link to view the videos on the website!]

EcoMattic 3: home-made methane

The third film in a web series following Matt and his over-the-top attempts to cut back on his carbon emissions. He’s had his car crushed, tried recycling everything he owns. In this film, shot on the last sunny day of the year, he tries building a methane converter to power his house.

Attribution/ShareAlike

You can read a behind-the-scenes Storify of this project here.

Green Alliance: Bringing It Home

UK environmental think-tank The Green Alliance asked me to produce a film to support the launch of a major piece of research into peoples’ attitudes towards going green. It found some fascinating insight into what makes us tick when it comes to things like recycling and using plastic bags. I combined research footage, motion graphics and interviews for this piece which was shown to MPs at a launch in Westminster, as well as going online.

© 2011 Green Alliance/Adam Westbrook

MediaTrust: Untold Stories

This was the only piece of video which I produced for television this year (I work almost exclusively in online video). I spent some time with a British charity MENTER who support asylum seekers, and other minorities in the East of England.

© 2011 MediaTrust/MENTER/Adam Westbrook

Global Business Challenge China

A highlight of 2011 was traveling to Chengdu in southern China to produce a documentary about the Global Business Challenge. Nearly 100 students from around the world came together to battle for the crown and tensions ran high.

It was pretty inspiring to see such young ambitious people from places like Sri Lanka, South Africa and China showing their mettle with a determination young people in the UK don’t really seem to have: it makes you realise where the power in the future will lie.

© 2011 CIMA/Adam Westbrook

myNewsBiz: can journalists be entrepreneurs?

To promote our nationwide entrepreneurial journalism competition in 2011 we produced a short series of features, where some of the UK’s best entrepreneurial publishers shared their secrets.

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And just for fun…the Absolute Radio Mobility Scooter Grandprix

Probably one of the more bizarre commissions I had in 2011. UK national radio station Absolute asked me to join their grand prix race through Central London …on mobility scooters for their breakfast show. It was one of the earliest shoots too: we had to do the race at 5am to avoid the police, and Buckingham Palace security.

© 2011 Absolute Radio/Adam Westbrook

Next week I’ll be looking at what went well and not so well for me in business terms, and thinking about my big plans for 2012. If you’re serious about doing great stuff and making a difference – whatever your field – then I highly recommend taking a good bit of time out to reflect.

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